Nature Audience in Germany
Nature has an estimated audience of 17,638,223 people in Germany. 56.6% are female, 43.4% are male, average age 40.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Borussia Dortmund, Shopping, Hotels, Design, Family.
The average Nature fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Borussia Dortmund, Shopping, Hotels, with strongest over-indexing on Borussia Dortmund (2.69× the country average). Demographically, the Nature audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Indulgence, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic · Subtype: Lifestyle cluster
Demographics of Nature fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.6 |
| Estimated audience size | 17,638,223 |
Audience persona
The typical Nature fan in Germany is more female, around 40.6 years old, with strong Indulgence tendencies and a notable affinity for Borussia Dortmund.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,938,773 | 1.02× |
| Bayern | 3,178,547 | 1.12× |
| Baden-Württemberg | 2,778,313 | 1.15× |
| Hessen | 2,222,096 | 1.65× |
| Niedersachsen | 1,490,172 | 0.87× |
| Berlin | 1,040,574 | 1.32× |
| Rheinland-Pfalz | 976,263 | 1.1× |
| Sachsen | 826,648 | 0.96× |
| Brandenburg | 442,668 | 0.81× |
| Schleswig-Holstein | 440,729 | 0.7× |
| Hamburg | 422,780 | 1.06× |
| Thüringen | 411,432 | 0.92× |
| Sachsen-Anhalt | 361,129 | 0.79× |
| Mecklenburg-Vorpommern | 254,725 | 0.76× |
| Saarland | 171,042 | 0.79× |
| Bremen | 148,365 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Borussia Dortmund | 2.69× | Sports |
| Shopping | 2.48× | Shopping |
| Hotels | 3.38× | Travel & Leisure |
| Design | 2.56× | Home & Garden |
| Family | 2.99× | Kids & Family |
| Business | 2.68× | Business & Career |
| YouTube | 2.8× | Movies & TV |
| Beauty | 2.54× | Beauty & Wellness |
| 2.7× | Internet & Social Media | |
| Current events | 2.98× | Arts & Culture |
| Natural World | 3.52× | Fashion & Accessoires |
| Discount stores | 2.81× | Shopping |
| Online shopping | 2.45× | Shopping |
| Do it yourself (DIY) | 3.16× | Home & Garden |
| Automobiles | 2.94× | Cars & Mobility |
| Physical fitness | 2.78× | Sports |
| Photography | 2.94× | Arts & Culture |
| REWE | 3.03× | Shopping |
| Fitness and wellness | 2.71× | Sports |
| Cooking | 2.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.19 |
| Sports Activity | POWER | 1.18 |
| Pet Ownership | JOY | 1.17 |
| Tradition | CONSERVATISM | 1.14 |
| Sustainability | BALANCE | 1.09 |
| DIY Mentality | THRILL | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
See Nature audiences in other countries
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Nature have in Germany?
Nature has an estimated audience of 17,638,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nature fans?
56.6% of Nature fans are female, 43.4% are male, with an average age of 40.6 years.
Which brands do Nature fans like most?
Nature fans show strongest brand affinity for Borussia Dortmund (2.69×), Shopping (2.48×), and Hotels (3.38×) over the country average.
Where do Nature fans live in Germany?
Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,938,773), Bayern (reach 3,178,547), and Baden-Württemberg (reach 2,778,313). These three regions account for the largest share of the active audience.
What other brands do Nature fans also like?
Beyond Nature itself, the audience over-indexes on Shopping (2.48×), Hotels (3.38×), Design (2.56×), and Family (2.99×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.