Nature Audience in Germany
A data profile of the people who buy, follow and care about Nature in Germany — modelled from more than twelve digital signal sources. Nature has an estimated audience of 17,638,223 people in Germany.
The average Nature fan in Germany is 40.6 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include dB’s, Shopping, Hotels, with strongest over-indexing on dB’s (2.79× the country average).
Demographically, the Nature audience skews more female with an average age of 40.6, and over-indexes on personality traits such as DIY Mentality, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Nature fan in Germany is more female, around 40.6 years old, with strong DIY Mentality tendencies and a notable affinity for dB’s.
At a glance
The key figures that characterise the Nature profile in Germany.
Search interest · 12-month trend
Demographics of Nature fans
56.6% are female, 43.4% are male, average age 40.6.
Gender split
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 40.6 |
| Estimated audience size | 17,638,223 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 18% | |
| 30-39 | 21% | |
| 40-49 | 24% | |
| 50+ | 21% |
Worldwide distribution
of the worldwide Nature audience comes from Germany.
| Country | Share |
|---|---|
| United States | 18.6% |
| Italy | 5.1% |
| Brazil | 4.7% |
Geography
Where the Nature audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Hessen | ~2M | 1.61× | |
| 02 | Berlin | ~1M | 1.25× | |
| 03 | Baden-Württemberg | ~3M | 1.14× | |
| 04 | Rheinland-Pfalz | ~1M | 1.10× | |
| 05 | Bayern | ~3M | 1.09× | |
| 06 | Hamburg | ~400K | 1.05× | |
| 07 | Bremen | ~200K | 1.02× | |
| 08 | Nordrhein-Westfalen | ~4M | 0.99× | |
| 09 | Sachsen | ~800K | 0.97× | |
| 10 | Thüringen | ~400K | 0.96× | |
| 11 | Saarland | ~200K | 0.86× | |
| 12 | Niedersachsen | ~1.5M | 0.85× | |
| 13 | Brandenburg | ~500K | 0.83× | |
| 14 | Sachsen-Anhalt | ~400K | 0.83× | |
| 15 | Mecklenburg-Vorpommern | ~300K | 0.78× | |
| 16 | Schleswig-Holstein | ~500K | 0.73× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Nature audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hotels | Travel & Leisure | 3.38× | ||
| 02 | Do it yourself (DIY) | Home & Garden | 3.16× | ||
| 03 | REWE | Shopping | 3.03× | ||
| 04 | Family | Kids & Family | 2.99× | ||
| 05 | Current events | Arts & Culture | 2.98× | ||
| 06 | Automobiles | Cars & Mobility | 2.94× | ||
| 07 | Photography | Arts & Culture | 2.94× | ||
| 08 | Discount stores | Shopping | 2.81× | ||
| 09 | YouTube | Movies & TV | 2.80× | ||
| 10 | dB’s | Music & Radio | 2.79× | ||
| 11 | Physical fitness | Sports | 2.78× | ||
| 12 | Internet & Social Media | 2.70× | |||
| 13 | Borussia Dortmund | Sports | 2.69× | ||
| 14 | Business | Business & Career | 2.68× | ||
| 15 | Ukrainians | Music & Radio | 2.63× | ||
| 16 | FIFA World Cup | Sports | 2.62× | ||
| 17 | Design | Home & Garden | 2.56× | ||
| 18 | Beauty | Beauty & Wellness | 2.54× | ||
| 19 | Shopping | Shopping | 2.48× | ||
| 20 | Online shopping | Shopping | 2.45× |
Personality of the Nature audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 2.41× | |
| Creativity | OPEN | 2.33× | |
| Family Orientation | CONSERVATISM | 2.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.94× | |
| Healthy Lifestyle | BALANCE | 0.99× | |
| Sustainability | BALANCE | 1.19× |
Frequently asked questions
How many fans does Nature have in Germany?
Nature has an estimated audience of 17,638,223 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Nature fans?
56.6% of Nature fans are female, 43.4% are male, with an average age of 40.6 years.
Which brands do Nature fans like most?
Nature fans show strongest brand affinity for dB’s (2.79×), Shopping (2.48×), and Hotels (3.38×) over the country average.
Where do Nature fans live in Germany?
Nature fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~4M), Bayern (reach ~3M), and Baden-Württemberg (reach ~3M). These three regions account for the largest share of the active audience.
What other brands do Nature fans also like?
Beyond Nature itself, the audience over-indexes on Shopping (2.48×), Hotels (3.38×), FIFA World Cup (2.62×), and Design (2.56×) compared to the Germany average.
Explore more audiences
Related profiles, rankings and the same audience in other markets.
More Lifestyle cluster audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
See Nature audiences in other countries
How to read this data
Audience size is the estimated number of people in Germany who actively search for Nature. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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