Hotels Audience in Germany
Hotels has an estimated audience of 18,162,909 people in Germany. 56.7% are female, 43.3% are male, average age 42.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tagesschau, Satire, German television comedy, Transfermarkt, Vacations.
The average Hotels fan in Germany is 42.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tagesschau, Satire, German television comedy, with strongest over-indexing on Tagesschau (2.76× the country average). Demographically, the Hotels audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Sports Activity, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Hotels fans
| Metric | Value |
|---|---|
| Female | 56.7% |
| Male | 43.3% |
| Average age | 42.4 |
| Estimated audience size | 18,162,909 |
Audience persona
The typical Hotels fan in Germany is more female, around 42.4 years old, with strong Sports Activity tendencies and a notable affinity for Tagesschau.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 3,856,371 | 0.97× |
| Bayern | 3,660,759 | 1.25× |
| Baden-Württemberg | 3,031,470 | 1.22× |
| Niedersachsen | 1,788,938 | 1.01× |
| Hessen | 1,587,944 | 1.15× |
| Rheinland-Pfalz | 988,534 | 1.09× |
| Berlin | 906,353 | 1.12× |
| Sachsen | 884,192 | 0.99× |
| Schleswig-Holstein | 590,124 | 0.9× |
| Brandenburg | 545,713 | 0.97× |
| Thüringen | 448,821 | 0.97× |
| Sachsen-Anhalt | 405,944 | 0.86× |
| Hamburg | 396,165 | 0.97× |
| Mecklenburg-Vorpommern | 283,926 | 0.82× |
| Saarland | 181,446 | 0.81× |
| Bremen | 138,678 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tagesschau | 2.76× | Movies & TV |
| Satire | 5.87× | Literature |
| German television comedy | 6.81× | Movies & TV |
| Transfermarkt | 2.98× | Sports |
| Vacations | 2.53× | Travel & Leisure |
| Pets | 1.63× | Pets & Animals |
| Allgäu | 5.02× | Travel & Leisure |
| Western Union | 3.49× | Business & Career |
| Family | 1.65× | Kids & Family |
| Hygiene | 2.67× | Beauty & Wellness |
| Self care | 2.71× | Health |
| Automobiles | 1.62× | Cars & Mobility |
| Stuttgart | 2.51× | Travel & Leisure |
| Real property | 3.51× | Home & Garden |
| Headphones | 3.95× | Technology & Electronics |
| North Rhine-Westphalia | 1.92× | Travel & Leisure |
| Hairstyle | 2.26× | Beauty & Wellness |
| Storm of Love | 2.81× | Movies & TV |
| Vacation rental | 3.02× | Travel & Leisure |
| German language | 1.97× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.16 |
| Indulgence | JOY | 1.15 |
| Pet Ownership | JOY | 1.13 |
| Tradition | CONSERVATISM | 1.1 |
| Design Affinity | PREMIUM | 1.09 |
| Luxury Orientation | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.7% |
| Italy | 4.9% |
| United Kingdom | 4.7% |
See Hotels audiences in other countries
More Travel type audiences in Germany
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Air travel (7,210,768)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Hotels have in Germany?
Hotels has an estimated audience of 18,162,909 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hotels fans?
56.7% of Hotels fans are female, 43.3% are male, with an average age of 42.4 years.
Which brands do Hotels fans like most?
Hotels fans show strongest brand affinity for Tagesschau (2.76×), Satire (5.87×), and German television comedy (6.81×) over the country average.
Where do Hotels fans live in Germany?
Hotels fans in Germany are most concentrated in Nordrhein-Westfalen (reach 3,856,371), Bayern (reach 3,660,759), and Baden-Württemberg (reach 3,031,470). These three regions account for the largest share of the active audience.
What other brands do Hotels fans also like?
Beyond Hotels itself, the audience over-indexes on Satire (5.87×), German television comedy (6.81×), Transfermarkt (2.98×), and Vacations (2.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hotels. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.