Air travel Audience in Germany
Air travel has an estimated audience of 7,210,768 people in Germany. 56.2% are female, 43.8% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities: Ryanair, Eurowings, Travel Adventures, Opodo, Home Interior Design.
The average Air travel fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern. Top brand affinities include Ryanair, Eurowings, Travel Adventures, with strongest over-indexing on Ryanair (1.73× the country average). Demographically, the Air travel audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 56.2% |
| Male | 43.8% |
| Average age | 39.5 |
| Estimated audience size | 7,210,768 |
Audience persona
The typical Air travel fan in Germany is more female, around 39.5 years old, with strong Travelling tendencies and a notable affinity for Ryanair.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 882,208 | 0.56× |
| Berlin | 841,740 | 2.61× |
| Bayern | 748,533 | 0.65× |
| Baden-Württemberg | 535,672 | 0.54× |
| Hessen | 454,844 | 0.83× |
| Brandenburg | 344,278 | 1.54× |
| Niedersachsen | 340,413 | 0.49× |
| Rheinland-Pfalz | 226,148 | 0.63× |
| Thüringen | 191,235 | 1.04× |
| Sachsen | 182,725 | 0.52× |
| Mecklenburg-Vorpommern | 163,347 | 1.19× |
| Schleswig-Holstein | 152,183 | 0.59× |
| Sachsen-Anhalt | 135,074 | 0.72× |
| Saarland | 132,859 | 1.5× |
| Hamburg | 118,350 | 0.73× |
| Bremen | 115,893 | 1.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Ryanair | 1.73× | Travel & Leisure |
| Eurowings | 1.55× | Travel & Leisure |
| Travel Adventures | 1.55× | Travel & Leisure |
| Opodo | 2.61× | Travel & Leisure |
| Home Interior Design | 1.56× | Home & Garden |
| TUI | 1.51× | Travel & Leisure |
| Trivago | 1.77× | Travel & Leisure |
| Cruises | 1.67× | Travel & Leisure |
| Sunexpress | 1.76× | Travel & Leisure |
| Ecotourism | 1.75× | Business & Career |
| Lidl Reisen | 3.67× | Travel & Leisure |
| Decoration | 1.52× | Home & Garden |
| Western Union | 1.57× | Business & Career |
| Travel website | 1.67× | Travel & Leisure |
| Skyscanner | 1.63× | Travel & Leisure |
| SunExpress | 1.84× | Travel & Leisure |
| Landform | 1.71× | Travel & Leisure |
| Wedding cake | 1.58× | Food & Beverages |
| XXXLutz | 1.89× | Home & Garden |
| Swoodoo | 1.79× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.81 |
| Sports Activity | POWER | 1.48 |
| Indulgence | JOY | 1.39 |
| Sustainability | BALANCE | 1.27 |
| Luxury Orientation | PREMIUM | 1.22 |
| Pet Ownership | JOY | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in Germany
- Hotels (18,162,909)
- Camping (13,162,367)
- Beaches (9,943,894)
- Lakes (8,975,974)
- Theme parks (6,519,216)
Frequently asked questions
How many fans does Air travel have in Germany?
Air travel has an estimated audience of 7,210,768 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.
What is the gender split and age of Air travel fans?
56.2% of Air travel fans are female, 43.8% are male, with an average age of 39.5 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for Ryanair (1.73×), Eurowings (1.55×), and Travel Adventures (1.55×) over the country average.
Where do Air travel fans live in Germany?
Air travel fans in Germany are most concentrated in Nordrhein-Westfalen (reach 882,208), Berlin (reach 841,740), and Bayern (reach 748,533). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Eurowings (1.55×), Travel Adventures (1.55×), Opodo (2.61×), and Home Interior Design (1.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.