Air travel Audience in Italy
Air travel has an estimated audience of 11,218,998 people in Italy. 53.8% are female, 46.2% are male, average age 43.8. Top regions: Lombardy, Campania, Lazio. Top brand affinities: EDreams, Logitravel, Air Arabia, Lourdes, Seychelles.
The average Air travel fan in Italy is 43.8 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Campania, Lazio. Top brand affinities include EDreams, Logitravel, Air Arabia, with strongest over-indexing on EDreams (1.57× the country average). Demographically, the Air travel audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Indulgence, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Travel & Leisure · Type: Topic · Subtype: Travel type
Demographics of Air travel fans
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.8 |
| Estimated audience size | 11,218,998 |
Audience persona
The typical Air travel fan in Italy is balanced, around 43.8 years old, with strong Indulgence tendencies and a notable affinity for EDreams.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 1,401,697 | 0.71× |
| Campania | 1,011,476 | 0.8× |
| Lazio | 1,008,329 | 0.73× |
| Sicilia | 719,119 | 0.74× |
| Veneto | 548,946 | 0.62× |
| Puglia | 519,071 | 0.67× |
| Emilia-Romagna | 476,359 | 0.52× |
| Piedmont | 460,125 | 0.55× |
| Calabria | 442,616 | 1.29× |
| Tuscany | 438,872 | 0.59× |
| Sardinia | 411,915 | 1.31× |
| Abruzzo | 355,443 | 1.44× |
| Marche | 349,660 | 1.25× |
| Liguria | 341,000 | 1.08× |
| Trentino-Alto Adige/Südtirol | 318,975 | 1.5× |
| Friuli-Venezia Giulia | 292,110 | 1.38× |
| Umbria | 245,085 | 1.35× |
| Basilicata | 179,745 | 1.75× |
| Molise | 90,678 | 1.7× |
| Aosta Valley | None× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| EDreams | 1.57× | Travel & Leisure |
| Logitravel | 1.83× | Travel & Leisure |
| Air Arabia | 1.73× | Travel & Leisure |
| Lourdes | 1.62× | Travel & Leisure |
| Seychelles | 1.54× | Travel & Leisure |
| Panorama (newspaper) | 1.53× | News |
| Innsbruck | 1.54× | Travel & Leisure |
| Crimea | 1.66× | Travel & Leisure |
| Celebrity Cruises | 1.55× | Travel & Leisure |
| Jetcost | 1.97× | Travel & Leisure |
| Norwegian Cruise Line | 1.73× | Travel & Leisure |
| Marsa Alam | 1.6× | Travel & Leisure |
| Royal Caribbean International | 1.62× | Travel & Leisure |
| Bernina Pass | 1.6× | |
| Princess Cruises | 1.76× | Travel & Leisure |
| Forio | 1.51× | Travel & Leisure |
| Hurghada | 1.56× | Travel & Leisure |
| Costa Fascinosa | 1.75× | Travel & Leisure |
| Woolworths | 1.64× | Shopping |
| Emigration | 1.64× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.67 |
| Travelling | THRILL | 1.53 |
| Quality Awareness | PREMIUM | 1.27 |
| Luxury Orientation | PREMIUM | 1.16 |
| Price Sensitivity | PREMIUM | 1.13 |
| Pet Ownership | JOY | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
See Air travel audiences in other countries
More Travel type audiences in Italy
Frequently asked questions
How many fans does Air travel have in Italy?
Air travel has an estimated audience of 11,218,998 people in Italy, concentrated in Lombardy and Campania.
What is the gender split and age of Air travel fans?
53.8% of Air travel fans are female, 46.2% are male, with an average age of 43.8 years.
Which brands do Air travel fans like most?
Air travel fans show strongest brand affinity for EDreams (1.57×), Logitravel (1.83×), and Air Arabia (1.73×) over the country average.
Where do Air travel fans live in Italy?
Air travel fans in Italy are most concentrated in Lombardy (reach 1,401,697), Campania (reach 1,011,476), and Lazio (reach 1,008,329). These three regions account for the largest share of the active audience.
What other brands do Air travel fans also like?
Beyond Air travel itself, the audience over-indexes on Logitravel (1.83×), Air Arabia (1.73×), Lourdes (1.62×), and Seychelles (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.