A data profile of the people who buy, follow and care about Air travel in Italy — modelled from more than twelve digital signal sources. Air travel has an estimated audience of 11,218,998 people in Italy.
The average Air travel fan in Italy is 43.8 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include EDreams, Logitravel, Air Arabia, with strongest over-indexing on EDreams (1.57× the country average).
Demographically, the Air travel audience skews balanced with an average age of 43.8, and over-indexes on personality traits such as Travelling, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Air travel fan in Italy is balanced, around 43.8 years old, with strong Travelling tendencies and a notable affinity for EDreams.
The key figures that characterise the Air travel profile in Italy.
53.8% are female, 46.2% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 43.8 |
| Estimated audience size | 11,218,998 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 15% | |
| 30-39 | 19% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide Air travel audience comes from Italy.
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 6.3% |
| Brazil | 5.1% |
Where the Air travel audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Trentino-Alto Adige/Südtirol | ~200K | 1.05× | |
| 02 | Sardinia | ~300K | 1.04× | |
| 03 | Abruzzo | ~300K | 1.04× | |
| 04 | Basilicata | ~100K | 1.04× | |
| 05 | Calabria | ~400K | 1.03× | |
| 06 | Marche | ~300K | 1.03× | |
| 07 | Friuli-Venezia Giulia | ~200K | 1.03× | |
| 08 | Umbria | ~200K | 1.02× | |
| 09 | Molise | ~50K | 1.02× | |
| 10 | Liguria | ~300K | 1.01× | |
| 11 | Campania | ~1M | 0.96× | |
| 12 | Sicilia | ~900K | 0.96× | |
| 13 | Puglia | ~700K | 0.96× | |
| 14 | Piedmont | ~800K | 0.95× | |
| 15 | Tuscany | ~700K | 0.95× | |
| 16 | Veneto | ~800K | 0.94× | |
| 17 | Lazio | ~1.5M | 0.93× | |
| 18 | Emilia-Romagna | ~900K | 0.93× | |
| 19 | Lombardy | ~1.5M | 0.88× | |
| 20 | Aosta Valley | 0.00× |
The strongest cross-interests of the Air travel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jetcost | Travel & Leisure | 1.97× | ||
| 02 | Logitravel | Travel & Leisure | 1.83× | ||
| 03 | Princess Cruises | Travel & Leisure | 1.76× | ||
| 04 | Costa Fascinosa | Travel & Leisure | 1.75× | ||
| 05 | Air Arabia | Travel & Leisure | 1.73× | ||
| 06 | Norwegian Cruise Line | Travel & Leisure | 1.73× | ||
| 07 | Crimea | Travel & Leisure | 1.66× | ||
| 08 | Woolworths | Shopping | 1.64× | ||
| 09 | Emigration | Politics & Society | 1.64× | ||
| 10 | Visa (document) | Business & Career | 1.63× | ||
| 11 | Lourdes | Travel & Leisure | 1.62× | ||
| 12 | Marsa Alam | Travel & Leisure | 1.60× | ||
| 13 | Bernina Pass | Topic | 1.60× | ||
| 14 | EDreams | Travel & Leisure | 1.57× | ||
| 15 | Hurghada | Travel & Leisure | 1.56× | ||
| 16 | Celebrity Cruises | Travel & Leisure | 1.55× | ||
| 17 | Seychelles | Travel & Leisure | 1.54× | ||
| 18 | Innsbruck | Travel & Leisure | 1.54× | ||
| 19 | Panorama (newspaper) | News | 1.53× | ||
| 20 | Forio | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.11× | |
| Quality Awareness | PREMIUM | 1.07× | |
| Design Affinity | PREMIUM | 1.04× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.75× | |
| Patriotism | CONSERVATISM | 0.75× | |
| Convenience Orientation | PREMIUM | 0.76× |
Air travel has an estimated audience of 11,218,998 people in Italy, concentrated in Lombardy and Lazio.
53.8% of Air travel fans are female, 46.2% are male, with an average age of 43.8 years.
Air travel fans show strongest brand affinity for EDreams (1.57×), Logitravel (1.83×), and Air Arabia (1.73×) over the country average.
Air travel fans in Italy are most concentrated in Lombardy (reach ~1.5M), Lazio (reach ~1.5M), and Campania (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Air travel itself, the audience over-indexes on Logitravel (1.83×), Air Arabia (1.73×), Lourdes (1.62×), and Seychelles (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Air travel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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