A data profile of the people who buy, follow and care about EDreams in Italy — modelled from more than twelve digital signal sources. EDreams has an estimated audience of 4,448,928 people in Italy.
The average EDreams fan in Italy is 44.3 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Sicilia.
Top brand affinities include Budget, Low-cost carrier, Life360, with strongest over-indexing on Budget (6.43× the country average).
Demographically, the EDreams audience skews balanced with an average age of 44.3, and over-indexes on personality traits such as Travelling, Urban Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical EDreams fan in Italy is balanced, around 44.3 years old, with strong Travelling tendencies and a notable affinity for Budget.
The key figures that characterise the EDreams profile in Italy.
48.8% are female, 51.2% are male, average age 44.3.
| Metric | Value |
|---|---|
| Female | 48.8% |
| Male | 51.2% |
| Average age | 44.3 |
| Estimated audience size | 4,448,928 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 16% | |
| 30-39 | 20% | |
| 40-49 | 23% | |
| 50+ | 32% |
of the worldwide EDreams audience comes from Italy.
| Country | Share |
|---|---|
| Spain | 25.6% |
| Italy | 22.8% |
| Portugal | 8.2% |
Where the EDreams audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~700K | 1.80× | |
| 02 | Lazio | ~900K | 1.57× | |
| 03 | Lombardy | ~1M | 1.29× | |
| 04 | Campania | ~600K | 1.26× | |
| 05 | Calabria | ~200K | 1.26× | |
| 06 | Piedmont | ~400K | 1.21× | |
| 07 | Puglia | ~300K | 1.09× | |
| 08 | Sardinia | ~100K | 1.04× | |
| 09 | Veneto | ~300K | 0.98× | |
| 10 | Liguria | ~100K | 0.95× | |
| 11 | Emilia-Romagna | ~300K | 0.94× | |
| 12 | Tuscany | ~300K | 0.93× | |
| 13 | Abruzzo | ~80K | 0.85× | |
| 14 | Umbria | ~60K | 0.84× | |
| 15 | Marche | ~90K | 0.79× | |
| 16 | Basilicata | ~30K | 0.73× | |
| 17 | Friuli-Venezia Giulia | ~60K | 0.72× | |
| 18 | Trentino-Alto Adige/Südtirol | ~60K | 0.69× | |
| 19 | Aosta Valley | ~7K | 0.63× | |
| 20 | Molise | ~10K | 0.55× |
The strongest cross-interests of the EDreams audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Life360 | Kids & Family | 22.29× | ||
| 02 | Payback | Shopping | 8.39× | ||
| 03 | No frills | Business & Career | 7.93× | ||
| 04 | Bengali language | Politics & Society | 7.12× | ||
| 05 | Budget | Politics & Society | 6.43× | ||
| 06 | Low-cost carrier | Travel & Leisure | 5.04× | ||
| 07 | Western Union | Business & Career | 2.90× | ||
| 08 | Miami Heat | Sports | 2.70× | ||
| 09 | Ultimate Fighting Championship | Sports | 2.55× | ||
| 10 | Airport | Travel & Leisure | 2.25× | ||
| 11 | AutoScout24 | Cars & Mobility | 2.15× | ||
| 12 | Aviation | Business & Career | 2.07× | ||
| 13 | Barbie | Movies & TV | 1.99× | ||
| 14 | Subito.it | Shopping | 1.95× | ||
| 15 | Brewery | Food & Beverages | 1.91× | ||
| 16 | Car rentals | Cars & Mobility | 1.77× | ||
| 17 | UniEuro | Shopping | 1.74× | ||
| 18 | Trenitalia | Cars & Mobility | 1.67× | ||
| 19 | Indeed.com | Business & Career | 1.66× | ||
| 20 | TripAdvisor | Travel & Leisure | 1.55× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Travelling | THRILL | 1.55× | |
| Urban Lifestyle | OPEN | 1.50× | |
| Need for Security | CONSERVATISM | 1.40× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.91× | |
| Design Affinity | PREMIUM | 0.92× | |
| Mindfulness | BALANCE | 0.96× |
EDreams has an estimated audience of 4,448,928 people in Italy, concentrated in Lombardy and Lazio.
48.8% of EDreams fans are female, 51.2% are male, with an average age of 44.3 years.
EDreams fans show strongest brand affinity for Budget (6.43×), Low-cost carrier (5.04×), and Life360 (22.29×) over the country average.
EDreams fans in Italy are most concentrated in Lombardy (reach ~1M), Lazio (reach ~900K), and Sicilia (reach ~700K). These three regions account for the largest share of the active audience.
Beyond EDreams itself, the audience over-indexes on Low-cost carrier (5.04×), Life360 (22.29×), Subito.it (1.95×), and AutoScout24 (2.15×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for EDreams. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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