Rascasse Audience Intelligence

Indeed.com Target Market in Italy

A data profile of the people who buy, follow and care about Indeed.com in Italy — modelled from more than twelve digital signal sources. Indeed.com has an estimated audience of 9,848,807 people in Italy.

The average Indeed.com fan in Italy is 38.0 years old, balanced, and lives primarily in Lombardy.

The audience is concentrated in Lombardy, Lazio, Veneto.

Top brand affinities include Adecco, Manpower Inc., Randstad, with strongest over-indexing on Adecco (23.1× the country average).

Demographically, the Indeed.com audience skews balanced with an average age of 38.0, and over-indexes on personality traits such as Career Orientation, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.

The typical Indeed.com fan in Italy is balanced, around 38.0 years old, with strong Career Orientation tendencies and a notable affinity for Adecco.

Category: Business & Career · Type: Brand · Subtype: Career website

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Indeed.com profile in Italy.

Audience size
9.8M
in Italy
Gender
54.6%
45.4% male
Age
38.0
average years
Country rank
#510
Brand in Italy
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Indeed.com

54.6% are female, 45.4% are male, average age 38.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Indeed.com audience in Italy
MetricValue
Female54.6%
Male45.4%
Average age38.0
Estimated audience size9,848,807
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Indeed.com audience in Italy
Age bracketShare%
16-1917%
20-2925%
30-3923%
40-4920%
50+15%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Indeed.com audience comes from Italy.

Worldwide audience distribution share by country for Indeed.com
CountryShare
United States34.2%
United Kingdom6.5%
Italy5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Italy average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Indeed.com audience in Italy is strongest.

Fig. 05

Top regions by affinity

Indeed.com customers by region in Italy
#RegionReachAffinity×
01Veneto~1M1.60×
02Lombardy~2.5M1.59×
03Piedmont~1M1.40×
04Emilia-Romagna~1M1.28×
05Tuscany~800K1.27×
06Lazio~1.5M1.16×
07Friuli-Venezia Giulia~200K1.15×
08Marche~300K1.09×
09Abruzzo~200K1.09×
10Campania~1M1.08×
11Puglia~700K1.02×
12Liguria~200K0.91×
13Sicilia~700K0.84×
14Umbria~100K0.84×
15Calabria~200K0.74×
16Sardinia~200K0.73×
17Trentino-Alto Adige/Südtirol~100K0.65×
18Molise~30K0.60×
19Basilicata~50K0.58×
20Aosta Valley~10K0.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Indeed.com audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Indeed.com audience
#·InterestCategoryAffinity×
01AdeccoBusiness & Career23.10×
02Manpower Inc.Business & Career22.76×
03LINETechnology & Electronics22.49×
04American University in CairoBusiness & Career17.19×
05Sheikh Zayed CityTravel & Leisure16.46×
06Cairo Festival CityTravel & Leisure15.50×
07Job fairBusiness & Career14.87×
08RandstadBusiness & Career9.47×
09Job interviewBusiness & Career8.36×
10Application for employmentBusiness & Career7.86×
11ManpowerBusiness & Career7.74×
12LinkedInInternet & Social Media7.35×
13Part-timeBusiness & Career7.16×
14Employment agencyBusiness & Career5.69×
15CanvaTechnology & Electronics4.36×
16CareerBusiness & Career3.71×
17Job huntingBusiness & Career3.61×
18Programming languageTechnology & Electronics3.01×
19Tombola (bingo company)Games2.30×
20Poste italianeBusiness & Career1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Indeed.com audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Indeed.com audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER6.22×
Social Media UsageJOY1.81×
Price SensitivityPREMIUM1.69×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Indeed.com audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.97×
Luxury OrientationPREMIUM0.97×
Design AffinityPREMIUM0.99×
1.00× baseline
Section 06

Frequently asked questions

01

Who is Indeed.com's target market in Italy?

Indeed.com's target market in Italy covers an estimated 9,848,807 people, concentrated in Lombardy and Lazio.

02

What is the gender split and age of Indeed.com customers?

54.6% of the Indeed.com audience are female, 45.4% are male, with an average age of 38.0 years.

03

Which brands do Indeed.com fans like most?

Indeed.com fans show strongest brand affinity for Adecco (23.1×), Manpower Inc. (22.76×), and Randstad (9.47×) over the country average.

04

Where do Indeed.com fans live in Italy?

Indeed.com fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~1.5M), and Veneto (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Indeed.com fans also like?

Beyond Indeed.com itself, the audience over-indexes on Manpower Inc. (22.76×), Randstad (9.47×), LINE (22.49×), and Manpower (7.74×) compared to the Italy average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Italy who actively search for Indeed.com. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →