A data profile of the people who buy, follow and care about Poste italiane in Italy — modelled from more than twelve digital signal sources. Poste italiane has an estimated audience of 15,462,216 people in Italy.
The average Poste italiane fan in Italy is 48.2 years old, balanced, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include MoneyGram, Western Union, PosteMobile, with strongest over-indexing on MoneyGram (3.17× the country average).
Demographically, the Poste italiane audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Poste italiane fan in Italy is balanced, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for MoneyGram.
The key figures that characterise the Poste italiane profile in Italy.
51.6% are female, 48.4% are male, average age 48.2.
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 48.2 |
| Estimated audience size | 15,462,216 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 5% | |
| 20-29 | 10% | |
| 30-39 | 18% | |
| 40-49 | 21% | |
| 50+ | 46% |
of the worldwide Poste italiane audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 93.5% |
| China | 0.7% |
| United States | 0.7% |
Where the Poste italiane audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Calabria | ~700K | 1.42× | |
| 02 | Sicilia | ~2M | 1.38× | |
| 03 | Campania | ~2M | 1.29× | |
| 04 | Lazio | ~2.5M | 1.26× | |
| 05 | Puglia | ~1.5M | 1.26× | |
| 06 | Sardinia | ~500K | 1.19× | |
| 07 | Abruzzo | ~400K | 1.09× | |
| 08 | Basilicata | ~100K | 0.99× | |
| 09 | Lombardy | ~2.5M | 0.96× | |
| 10 | Piedmont | ~1M | 0.95× | |
| 11 | Tuscany | ~1M | 0.95× | |
| 12 | Marche | ~400K | 0.93× | |
| 13 | Veneto | ~1M | 0.91× | |
| 14 | Molise | ~70K | 0.91× | |
| 15 | Emilia-Romagna | ~1M | 0.90× | |
| 16 | Friuli-Venezia Giulia | ~300K | 0.88× | |
| 17 | Liguria | ~400K | 0.87× | |
| 18 | Umbria | ~200K | 0.84× | |
| 19 | Trentino-Alto Adige/Südtirol | ~200K | 0.59× | |
| 20 | Aosta Valley | ~20K | 0.45× |
The strongest cross-interests of the Poste italiane audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | MoneyGram | Business & Career | 3.17× | ||
| 02 | HESPRESS | News | 2.40× | ||
| 03 | Paccofacile | Business & Career | 2.36× | ||
| 04 | PosteMobile | Technology & Electronics | 2.21× | ||
| 05 | Mobile virtual network operator | Technology & Electronics | 2.00× | ||
| 06 | Invoice | Business & Career | 1.88× | ||
| 07 | Lycamobile | Technology & Electronics | 1.83× | ||
| 08 | Raï | Movies & TV | 1.79× | ||
| 09 | Exchange-traded fund | Business & Career | 1.76× | ||
| 10 | Western Union | Business & Career | 1.75× | ||
| 11 | Pristina | Travel & Leisure | 1.75× | ||
| 12 | TV Klan | Movies & TV | 1.74× | ||
| 13 | The Legend of Zelda: Ocarina of Time | Games | 1.72× | ||
| 14 | Kellogg's | Food & Beverages | 1.71× | ||
| 15 | Varieties of Arabic | Politics & Society | 1.70× | ||
| 16 | CoopVoce | Technology & Electronics | 1.66× | ||
| 17 | Telematics | Technology & Electronics | 1.58× | ||
| 18 | Money order | Business & Career | 1.55× | ||
| 19 | Mobile telephony | Technology & Electronics | 1.54× | ||
| 20 | Potato chip | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 1.01× | |
| Social Media Usage | JOY | 0.88× | |
| Tradition | CONSERVATISM | 0.85× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.54× | |
| Quality Awareness | PREMIUM | 0.57× | |
| Individualism | JOY | 0.58× |
Poste italiane's target market in Italy covers an estimated 15,462,216 people, concentrated in Lombardy and Lazio.
51.6% of the Poste italiane audience are female, 48.4% are male, with an average age of 48.2 years.
Poste italiane fans show strongest brand affinity for MoneyGram (3.17×), Western Union (1.75×), and PosteMobile (2.21×) over the country average.
Poste italiane fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
Beyond Poste italiane itself, the audience over-indexes on Western Union (1.75×), PosteMobile (2.21×), Paccofacile (2.36×), and Mobile telephony (1.54×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Poste italiane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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