Poste italiane Target Market in Italy
Poste italiane has an estimated audience of 15,462,216 people in Italy. 51.6% are female, 48.4% are male, average age 48.2. Top regions: Lombardy, Lazio, Campania. Top brand affinities: MoneyGram, Western Union, PosteMobile, Paccofacile, Mobile telephony.
The average Poste italiane fan in Italy is 48.2 years old, balanced, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include MoneyGram, Western Union, PosteMobile, with strongest over-indexing on MoneyGram (3.17× the country average). Demographically, the Poste italiane audience skews balanced with an average age of 48.2, and over-indexes on personality traits such as Need for Security, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Business & Career · Type: Brand
Customer demographics of Poste italiane
| Metric | Value |
|---|---|
| Female | 51.6% |
| Male | 48.4% |
| Average age | 48.2 |
| Estimated audience size | 15,462,216 |
Audience persona
The typical Poste italiane fan in Italy is balanced, around 48.2 years old, with strong Need for Security tendencies and a notable affinity for MoneyGram.
Poste italiane customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~2.5M | 0.96× |
| Lazio | ~2.5M | 1.26× |
| Campania | ~2M | 1.29× |
| Sicilia | ~2M | 1.38× |
| Puglia | ~1.5M | 1.26× |
| Emilia-Romagna | ~1M | 0.9× |
| Veneto | ~1M | 0.91× |
| Piedmont | ~1M | 0.95× |
| Tuscany | ~1M | 0.95× |
| Calabria | ~700K | 1.42× |
| Sardinia | ~500K | 1.19× |
| Liguria | ~400K | 0.87× |
| Abruzzo | ~400K | 1.09× |
| Marche | ~400K | 0.93× |
| Friuli-Venezia Giulia | ~300K | 0.88× |
| Umbria | ~200K | 0.84× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.59× |
| Basilicata | ~100K | 0.99× |
| Molise | ~70K | 0.91× |
| Aosta Valley | ~20K | 0.45× |
Top brand affinities of the Poste italiane audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| MoneyGram | 3.17× | Business & Career |
| Western Union | 1.75× | Business & Career |
| PosteMobile | 2.21× | Technology & Electronics |
| Paccofacile | 2.36× | Business & Career |
| Mobile telephony | 1.54× | Technology & Electronics |
| CoopVoce | 1.66× | Technology & Electronics |
| Lycamobile | 1.83× | Technology & Electronics |
| Potato chip | 1.52× | Food & Beverages |
| HESPRESS | 2.4× | News |
| Money order | 1.55× | Business & Career |
| Invoice | 1.88× | Business & Career |
| Mobile virtual network operator | 2× | Technology & Electronics |
| Exchange-traded fund | 1.76× | Business & Career |
| Pristina | 1.75× | Travel & Leisure |
| Varieties of Arabic | 1.7× | Politics & Society |
| Telematics | 1.58× | Technology & Electronics |
| TV Klan | 1.74× | Movies & TV |
| The Legend of Zelda: Ocarina of Time | 1.72× | Games |
| Fleet management | 1.67× | Cars & Mobility |
| Top Channel | 1.82× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Need for Security | CONSERVATISM | 1.01 |
| Social Media Usage | JOY | 0.88 |
| Tradition | CONSERVATISM | 0.85 |
| Patriotism | CONSERVATISM | 0.84 |
| Family Orientation | CONSERVATISM | 0.83 |
| Spirituality | BALANCE | 0.82 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 93.5% |
| China | 0.7% |
| United States | 0.6% |
See Poste italiane audiences in other countries
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Frequently asked questions
Who is Poste italiane's target market in Italy?
Poste italiane's target market in Italy covers an estimated 15,462,216 people, concentrated in Lombardy and Lazio.
What is the gender split and age of Poste italiane customers?
51.6% of the Poste italiane audience are female, 48.4% are male, with an average age of 48.2 years.
Which brands do Poste italiane fans like most?
Poste italiane fans show strongest brand affinity for MoneyGram (3.17×), Western Union (1.75×), and PosteMobile (2.21×) over the country average.
Where do Poste italiane fans live in Italy?
Poste italiane fans in Italy are most concentrated in Lombardy (reach ~2.5M), Lazio (reach ~2.5M), and Campania (reach ~2M). These three regions account for the largest share of the active audience.
What other brands do Poste italiane fans also like?
Beyond Poste italiane itself, the audience over-indexes on Western Union (1.75×), PosteMobile (2.21×), Paccofacile (2.36×), and Mobile telephony (1.54×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Poste italiane. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.