Tecnomat Target Market in Italy
Tecnomat has an estimated audience of 19,527,823 people in Italy. 44.5% are female, 55.5% are male, average age 43.8. Top regions: Lombardy, Lazio, Emilia-Romagna. Top brand affinities: Hardware store, HVAC, Modern architecture, Plug-in hybrid, Air conditioning.
The average Tecnomat fan in Italy is 43.8 years old, more male, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Emilia-Romagna. Top brand affinities include Hardware store, HVAC, Modern architecture, with strongest over-indexing on Hardware store (8.62× the country average). Demographically, the Tecnomat audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Shopping · Type: Brand · Subtype: Hardware store
Customer demographics of Tecnomat
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 43.8 |
| Estimated audience size | 19,527,823 |
Audience persona
The typical Tecnomat fan in Italy is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
Tecnomat customers by region in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | ~6.5M | 1.83× |
| Lazio | ~4.5M | 1.85× |
| Emilia-Romagna | ~2.5M | 1.68× |
| Sicilia | ~2.5M | 1.37× |
| Tuscany | ~2M | 1.72× |
| Veneto | ~2M | 1.31× |
| Piedmont | ~2M | 1.22× |
| Sardinia | ~1M | 3.09× |
| Campania | ~1M | 0.55× |
| Puglia | ~1M | 0.86× |
| Liguria | ~600K | 1.14× |
| Friuli-Venezia Giulia | ~400K | 1.19× |
| Trentino-Alto Adige/Südtirol | ~200K | 0.45× |
| Calabria | ~200K | 0.26× |
| Marche | ~200K | 0.31× |
| Abruzzo | ~100K | 0.27× |
| Umbria | ~90K | 0.3× |
| Basilicata | ~50K | 0.3× |
| Molise | ~30K | 0.34× |
| Aosta Valley | ~20K | 0.4× |
Top brand affinities of the Tecnomat audience
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hardware store | 8.62× | Home & Garden |
| HVAC | 2.8× | Home & Garden |
| Modern architecture | 2.35× | Arts & Culture |
| Plug-in hybrid | 2.71× | Cars & Mobility |
| Air conditioning | 2.49× | Technology & Electronics |
| Makita | 5.53× | Home & Garden |
| Innovation | 1.57× | Business & Career |
| Decorative arts | 1.65× | Arts & Culture |
| Property finder | 2.87× | Home & Garden |
| Kitchenware | 1.93× | Home & Garden |
| Danish design | 3.01× | Home & Garden |
| Obi (store) | 2.17× | Shopping |
| Wood carving | 2.03× | Home & Garden |
| Cleanliness | 1.77× | Home & Garden |
| Extreme sport | 1.72× | Sports |
| Car wash | 2.71× | Cars & Mobility |
| Emotional intelligence | 1.75× | Health |
| Microwave oven | 2.27× | Home & Garden |
| Alessi (Italian company) | 2.25× | Home & Garden |
| Maisons du Monde | 1.84× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.81 |
| Design Affinity | PREMIUM | 1.76 |
| Convenience Orientation | PREMIUM | 1.5 |
| Career Orientation | POWER | 1.35 |
| Sustainability | BALANCE | 1.34 |
| Risk Appetite | THRILL | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 98.9% |
| Switzerland | 0.3% |
| France | 0.1% |
See Tecnomat audiences in other countries
More Hardware store audiences in Italy
- Leroy Merlin (8,436,725)
- Obi (store) (4,473,203)
- Lowe's (598,481)
- Interflora (479,844)
- Bauhaus (239,521)
Frequently asked questions
Who is Tecnomat's target market in Italy?
Tecnomat's target market in Italy covers an estimated 19,527,823 people, concentrated in Lombardy and Lazio.
What is the gender split and age of Tecnomat customers?
44.5% of the Tecnomat audience are female, 55.5% are male, with an average age of 43.8 years.
Which brands do Tecnomat fans like most?
Tecnomat fans show strongest brand affinity for Hardware store (8.62×), HVAC (2.8×), and Modern architecture (2.35×) over the country average.
Where do Tecnomat fans live in Italy?
Tecnomat fans in Italy are most concentrated in Lombardy (reach ~6.5M), Lazio (reach ~4.5M), and Emilia-Romagna (reach ~2.5M). These three regions account for the largest share of the active audience.
What other brands do Tecnomat fans also like?
Beyond Tecnomat itself, the audience over-indexes on HVAC (2.8×), Modern architecture (2.35×), Plug-in hybrid (2.71×), and Air conditioning (2.49×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Tecnomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.