A data profile of the people who buy, follow and care about Tecnomat in Italy — modelled from more than twelve digital signal sources. Tecnomat has an estimated audience of 20,941,302 people in Italy.
The average Tecnomat fan in Italy is 43.8 years old, more male, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Emilia-Romagna.
Top brand affinities include Hardware store, HVAC, Modern architecture, with strongest over-indexing on Hardware store (8.62× the country average).
Demographically, the Tecnomat audience skews more male with an average age of 43.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Tecnomat fan in Italy is more male, around 43.8 years old, with strong DIY Mentality tendencies and a notable affinity for Hardware store.
The key figures that characterise the Tecnomat profile in Italy.
44.5% are female, 55.5% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 44.5% |
| Male | 55.5% |
| Average age | 43.8 |
| Estimated audience size | 20,941,302 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 15% | |
| 30-39 | 21% | |
| 40-49 | 25% | |
| 50+ | 29% |
of the worldwide Tecnomat audience comes from Italy.
| Country | Share |
|---|---|
| Italy | 98.8% |
| Switzerland | 0.3% |
| France | 0.2% |
Where the Tecnomat audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sardinia | ~1M | 3.09× | |
| 02 | Lazio | ~4.5M | 1.85× | |
| 03 | Lombardy | ~6.5M | 1.83× | |
| 04 | Tuscany | ~2M | 1.72× | |
| 05 | Emilia-Romagna | ~2.5M | 1.68× | |
| 06 | Sicilia | ~2.5M | 1.37× | |
| 07 | Veneto | ~2M | 1.31× | |
| 08 | Piedmont | ~2M | 1.22× | |
| 09 | Friuli-Venezia Giulia | ~400K | 1.19× | |
| 10 | Liguria | ~600K | 1.14× | |
| 11 | Puglia | ~1M | 0.86× | |
| 12 | Campania | ~1M | 0.55× | |
| 13 | Trentino-Alto Adige/Südtirol | ~200K | 0.45× | |
| 14 | Aosta Valley | ~20K | 0.40× | |
| 15 | Molise | ~30K | 0.34× | |
| 16 | Marche | ~200K | 0.31× | |
| 17 | Umbria | ~90K | 0.30× | |
| 18 | Basilicata | ~50K | 0.30× | |
| 19 | Abruzzo | ~100K | 0.27× | |
| 20 | Calabria | ~200K | 0.26× |
The strongest cross-interests of the Tecnomat audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Hardware store | Home & Garden | 8.62× | ||
| 02 | Makita | Home & Garden | 5.53× | ||
| 03 | Danish design | Home & Garden | 3.01× | ||
| 04 | Property finder | Home & Garden | 2.87× | ||
| 05 | HVAC | Home & Garden | 2.80× | ||
| 06 | Plug-in hybrid | Cars & Mobility | 2.71× | ||
| 07 | Car wash | Cars & Mobility | 2.71× | ||
| 08 | Air conditioning | Technology & Electronics | 2.49× | ||
| 09 | Modern architecture | Arts & Culture | 2.35× | ||
| 10 | Microwave oven | Home & Garden | 2.27× | ||
| 11 | Alessi (Italian company) | Home & Garden | 2.25× | ||
| 12 | Obi (store) | Shopping | 2.17× | ||
| 13 | Wood carving | Home & Garden | 2.03× | ||
| 14 | Kitchenware | Home & Garden | 1.93× | ||
| 15 | Maisons du Monde | Home & Garden | 1.84× | ||
| 16 | Cleanliness | Home & Garden | 1.77× | ||
| 17 | Emotional intelligence | Health | 1.75× | ||
| 18 | Extreme sport | Sports | 1.72× | ||
| 19 | Decorative arts | Arts & Culture | 1.65× | ||
| 20 | Innovation | Business & Career | 1.57× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 3.81× | |
| Design Affinity | PREMIUM | 1.76× | |
| Convenience Orientation | PREMIUM | 1.50× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.89× | |
| Mindfulness | BALANCE | 0.91× | |
| Social Media Usage | JOY | 0.91× |
Tecnomat's target market in Italy covers an estimated 20,941,302 people, concentrated in Lombardy and Lazio.
44.5% of the Tecnomat audience are female, 55.5% are male, with an average age of 43.8 years.
Tecnomat fans show strongest brand affinity for Hardware store (8.62×), HVAC (2.8×), and Modern architecture (2.35×) over the country average.
Tecnomat fans in Italy are most concentrated in Lombardy (reach ~6.5M), Lazio (reach ~4.5M), and Emilia-Romagna (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Tecnomat itself, the audience over-indexes on HVAC (2.8×), Modern architecture (2.35×), Plug-in hybrid (2.71×), and Air conditioning (2.49×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Tecnomat. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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