A data profile of the people who buy, follow and care about Emotional intelligence in Italy — modelled from more than twelve digital signal sources. Emotional intelligence has an estimated audience of 4,904,243 people in Italy.
The average Emotional intelligence fan in Italy is 44.0 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Campania, Lazio.
Top brand affinities include Jannik Sinner, Self-awareness, Subito.it, with strongest over-indexing on Jannik Sinner (1.63× the country average).
Demographically, the Emotional intelligence audience skews more female with an average age of 44.0, and over-indexes on personality traits such as Mindfulness, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Emotional intelligence fan in Italy is more female, around 44.0 years old, with strong Mindfulness tendencies and a notable affinity for Jannik Sinner.
The key figures that characterise the Emotional intelligence profile in Italy.
67.3% are female, 32.7% are male, average age 44.0.
| Metric | Value |
|---|---|
| Female | 67.3% |
| Male | 32.7% |
| Average age | 44.0 |
| Estimated audience size | 4,904,243 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 13% | |
| 30-39 | 19% | |
| 40-49 | 24% | |
| 50+ | 31% |
of the worldwide Emotional intelligence audience comes from Italy.
| Country | Share |
|---|---|
| Brazil | 13.8% |
| United States | 10.8% |
| Spain | 5.8% |
Where the Emotional intelligence audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sicilia | ~500K | 1.29× | |
| 02 | Puglia | ~400K | 1.26× | |
| 03 | Lombardy | ~1M | 1.16× | |
| 04 | Campania | ~600K | 1.16× | |
| 05 | Marche | ~100K | 1.07× | |
| 06 | Veneto | ~400K | 1.05× | |
| 07 | Friuli-Venezia Giulia | ~100K | 1.03× | |
| 08 | Tuscany | ~300K | 1.02× | |
| 09 | Calabria | ~200K | 1.01× | |
| 10 | Lazio | ~600K | 1.00× | |
| 11 | Emilia-Romagna | ~400K | 0.99× | |
| 12 | Piedmont | ~400K | 0.98× | |
| 13 | Liguria | ~100K | 0.98× | |
| 14 | Abruzzo | ~100K | 0.97× | |
| 15 | Aosta Valley | ~10K | 0.97× | |
| 16 | Molise | ~20K | 0.96× | |
| 17 | Umbria | ~80K | 0.95× | |
| 18 | Basilicata | ~40K | 0.95× | |
| 19 | Sardinia | ~100K | 0.94× | |
| 20 | Trentino-Alto Adige/Südtirol | ~80K | 0.91× |
The strongest cross-interests of the Emotional intelligence audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Personal digital assistant | Technology & Electronics | 7.83× | ||
| 02 | Banca Mediolanum | Business & Career | 7.01× | ||
| 03 | Positive psychology | Health | 5.42× | ||
| 04 | Self-awareness | Health | 4.97× | ||
| 05 | Professional development | Business & Career | 4.19× | ||
| 06 | Astrology | Health | 4.11× | ||
| 07 | Subito.it | Shopping | 3.66× | ||
| 08 | Social change | Politics & Society | 3.61× | ||
| 09 | Dog walking | Pets & Animals | 3.47× | ||
| 10 | Solidarity | Politics & Society | 3.43× | ||
| 11 | OVS | Fashion & Accessoires | 3.36× | ||
| 12 | Libero (newspaper) | News | 3.10× | ||
| 13 | Personal development | Business & Career | 2.97× | ||
| 14 | Superman | Movies & TV | 2.94× | ||
| 15 | Temptation Island (TV series) | Movies & TV | 2.90× | ||
| 16 | Harry Potter | Movies & TV | 2.73× | ||
| 17 | Primark | Shopping | 2.61× | ||
| 18 | Psychology | Business & Career | 2.04× | ||
| 19 | FIFA World Cup | Sports | 1.82× | ||
| 20 | Jannik Sinner | Sports | 1.63× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.62× | |
| Risk Appetite | THRILL | 2.12× | |
| Career Orientation | POWER | 1.82× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.64× | |
| Social Media Usage | JOY | 0.71× | |
| Luxury Orientation | PREMIUM | 0.82× |
Emotional intelligence has an estimated audience of 4,904,243 people in Italy, concentrated in Lombardy and Campania.
67.3% of Emotional intelligence fans are female, 32.7% are male, with an average age of 44.0 years.
Emotional intelligence fans show strongest brand affinity for Jannik Sinner (1.63×), Self-awareness (4.97×), and Subito.it (3.66×) over the country average.
Emotional intelligence fans in Italy are most concentrated in Lombardy (reach ~1M), Campania (reach ~600K), and Lazio (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Emotional intelligence itself, the audience over-indexes on Self-awareness (4.97×), Subito.it (3.66×), Libero (newspaper) (3.1×), and Positive psychology (5.42×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Emotional intelligence. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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