Harry Potter (film series) Audience in Italy
Harry Potter (film series) has an estimated audience of 3,212,898 people in Italy. 59.4% are female, 40.6% are male, average age 30.9. Top regions: Lombardy, Lazio, Campania. Top brand affinities: Cuisine, Euphoria, Beverages, Stranger Things, Consumer electronics.
The average Harry Potter (film series) fan in Italy is 30.9 years old, more female, and lives primarily in Lombardy. The audience is concentrated in Lombardy, Lazio, Campania. Top brand affinities include Cuisine, Euphoria, Beverages, with strongest over-indexing on Cuisine (1.92× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 30.9, and over-indexes on personality traits such as LGBTQ+ Identity, Social Media Usage. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter (film series) fans
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 30.9 |
| Estimated audience size | 3,212,898 |
Audience persona
The typical Harry Potter (film series) fan in Italy is more female, around 30.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Cuisine.
Top regions in Italy
| Region | Reach | Affinity |
|---|---|---|
| Lombardy | 717,584 | 1.27× |
| Lazio | 495,743 | 1.26× |
| Campania | 424,494 | 1.18× |
| Sicilia | 343,412 | 1.23× |
| Emilia-Romagna | 283,608 | 1.08× |
| Veneto | 277,595 | 1.09× |
| Puglia | 264,720 | 1.2× |
| Piedmont | 260,549 | 1.1× |
| Tuscany | 225,390 | 1.06× |
| Calabria | 102,787 | 1.05× |
| Sardinia | 92,195 | 1.02× |
| Liguria | 88,788 | 0.98× |
| Marche | 74,699 | 0.93× |
| Trentino-Alto Adige/Südtirol | 63,643 | 1.05× |
| Abruzzo | 61,650 | 0.87× |
| Friuli-Venezia Giulia | 55,998 | 0.92× |
| Umbria | 44,002 | 0.84× |
| Basilicata | 20,396 | 0.7× |
| Molise | 9,166 | 0.6× |
| Aosta Valley | 4,649 | 0.57× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cuisine | 1.92× | Food & Beverages |
| Euphoria | 2.36× | Movies & TV |
| Beverages | 1.64× | Food & Beverages |
| Stranger Things | 3.2× | Movies & TV |
| Consumer electronics | 1.51× | Technology & Electronics |
| Games | 1.54× | Games |
| TikTok | 1.84× | Internet & Social Media |
| Men's clothing | 1.79× | Fashion & Accessoires |
| Sicily | 1.57× | Travel & Leisure |
| Take-out | 1.78× | Food & Beverages |
| Uomini e Donne | 1.87× | Movies & TV |
| Superman | 1.86× | Movies & TV |
| Millie Bobby Brown | 3.24× | Movies & TV |
| Twitch | 2.08× | Games |
| Primark | 1.63× | Shopping |
| Color | 1.58× | Home & Garden |
| Contemporary art | 1.53× | Arts & Culture |
| Self-love | 2.03× | Health |
| Anime movies | 1.51× | Movies & TV |
| Comics | 1.54× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.68 |
| Social Media Usage | JOY | 1.4 |
| Extroversion | THRILL | 1.39 |
| Mindfulness | BALANCE | 1.25 |
| Travelling | THRILL | 1.18 |
| Sustainability | BALANCE | 1.13 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 7.8% |
| United Kingdom | 5.4% |
See Harry Potter (film series) audiences in other countries
- Harry Potter (film series) — Germany
- Harry Potter (film series) — United States
- Harry Potter (film series) — United Kingdom
- Harry Potter (film series) — France
- Harry Potter (film series) — Spain
- Harry Potter (film series) — Brazil
- Harry Potter (film series) — Japan
- Harry Potter (film series) — South Korea
- Harry Potter (film series) — India
- Harry Potter (film series) — Canada
- Harry Potter (film series) — Mexico
More Action audiences in Italy
- Godzilla (3,117,125)
- Mission: Impossible (film series) (1,255,436)
- The Rock (film) (963,317)
- James Bond (761,747)
- Oblivion (2013 film) (742,799)
Frequently asked questions
How many fans does Harry Potter (film series) have in Italy?
Harry Potter (film series) has an estimated audience of 3,212,898 people in Italy, concentrated in Lombardy and Lazio.
What is the gender split and age of Harry Potter (film series) fans?
59.4% of Harry Potter (film series) fans are female, 40.6% are male, with an average age of 30.9 years.
Which brands do Harry Potter (film series) fans like most?
Harry Potter (film series) fans show strongest brand affinity for Cuisine (1.92×), Euphoria (2.36×), and Beverages (1.64×) over the country average.
Where do Harry Potter (film series) fans live in Italy?
Harry Potter (film series) fans in Italy are most concentrated in Lombardy (reach 717,584), Lazio (reach 495,743), and Campania (reach 424,494). These three regions account for the largest share of the active audience.
What other brands do Harry Potter (film series) fans also like?
Beyond Harry Potter (film series) itself, the audience over-indexes on Euphoria (2.36×), Beverages (1.64×), Stranger Things (3.2×), and Consumer electronics (1.51×) compared to the Italy average.
How to read this data
Audience size is the estimated number of people in Italy who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.