A data profile of the people who buy, follow and care about Harry Potter in Italy — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 16,064,358 people in Italy.
The average Harry Potter fan in Italy is 30.9 years old, more female, and lives primarily in Lombardy.
The audience is concentrated in Lombardy, Lazio, Campania.
Top brand affinities include Stranger Things, Beverages, Consumer electronics, with strongest over-indexing on Stranger Things (3.2× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 30.9, and over-indexes on personality traits such as Extroversion, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 20 regions tracked by Rascasse.
The typical Harry Potter fan in Italy is more female, around 30.9 years old, with strong Extroversion tendencies and a notable affinity for Stranger Things.
The key figures that characterise the Harry Potter profile in Italy.
59.4% are female, 40.6% are male, average age 30.9.
| Metric | Value |
|---|---|
| Female | 59.4% |
| Male | 40.6% |
| Average age | 30.9 |
| Estimated audience size | 16,064,358 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 41% | |
| 20-29 | 25% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 7% |
of the worldwide Harry Potter audience comes from Italy.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in Italy is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Lombardy | ~4M | 1.27× | |
| 02 | Lazio | ~2.5M | 1.26× | |
| 03 | Sicilia | ~2M | 1.23× | |
| 04 | Puglia | ~1.5M | 1.20× | |
| 05 | Campania | ~2.5M | 1.18× | |
| 06 | Piedmont | ~1.5M | 1.10× | |
| 07 | Veneto | ~1.5M | 1.09× | |
| 08 | Emilia-Romagna | ~1.5M | 1.08× | |
| 09 | Tuscany | ~1M | 1.06× | |
| 10 | Trentino-Alto Adige/Südtirol | ~400K | 1.05× | |
| 11 | Calabria | ~600K | 1.04× | |
| 12 | Sardinia | ~500K | 1.02× | |
| 13 | Liguria | ~500K | 0.98× | |
| 14 | Marche | ~400K | 0.93× | |
| 15 | Friuli-Venezia Giulia | ~300K | 0.93× | |
| 16 | Abruzzo | ~300K | 0.87× | |
| 17 | Umbria | ~200K | 0.85× | |
| 18 | Basilicata | ~100K | 0.71× | |
| 19 | Molise | ~50K | 0.63× | |
| 20 | Aosta Valley | ~30K | 0.61× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Millie Bobby Brown | Movies & TV | 3.24× | ||
| 02 | Stranger Things | Movies & TV | 3.20× | ||
| 03 | Twitch | Games | 2.08× | ||
| 04 | Self-love | Health | 2.03× | ||
| 05 | Uomini e Donne | Movies & TV | 1.87× | ||
| 06 | Superman | Movies & TV | 1.86× | ||
| 07 | TikTok | Internet & Social Media | 1.84× | ||
| 08 | Men's clothing | Fashion & Accessoires | 1.79× | ||
| 09 | Take-out | Food & Beverages | 1.78× | ||
| 10 | Livemusic | Music & Radio | 1.78× | ||
| 11 | Art exhibition | Arts & Culture | 1.76× | ||
| 12 | Beverages | Food & Beverages | 1.64× | ||
| 13 | Primark | Shopping | 1.63× | ||
| 14 | Modern art | Arts & Culture | 1.59× | ||
| 15 | Sicily | Travel & Leisure | 1.57× | ||
| 16 | Games | Games | 1.54× | ||
| 17 | Comics | Literature | 1.54× | ||
| 18 | Contemporary art | Arts & Culture | 1.53× | ||
| 19 | Consumer electronics | Technology & Electronics | 1.51× | ||
| 20 | Anime movies | Movies & TV | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.54× | |
| Pet Ownership | JOY | 1.43× | |
| Design Affinity | PREMIUM | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Quality Awareness | PREMIUM | 0.76× | |
| DIY Mentality | THRILL | 0.84× |
Harry Potter has an estimated audience of 16,064,358 people in Italy, concentrated in Lombardy and Lazio.
59.4% of Harry Potter fans are female, 40.6% are male, with an average age of 30.9 years.
Harry Potter fans show strongest brand affinity for Stranger Things (3.2×), Beverages (1.64×), and Consumer electronics (1.51×) over the country average.
Harry Potter fans in Italy are most concentrated in Lombardy (reach ~4M), Lazio (reach ~2.5M), and Campania (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Beverages (1.64×), Consumer electronics (1.51×), Games (1.54×), and TikTok (1.84×) compared to the Italy average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Italy who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Italy. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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