Harry Potter (film series) Audience in United Kingdom
Harry Potter (film series) has an estimated audience of 4,106,355 people in United Kingdom. 61.0% are female, 39.0% are male, average age 35.0. Top regions: England, South East, Yorkshire and the Humber. Top brand affinities: Euphoria, Video games, Superman, Scooby-Doo, Stranger Things.
The average Harry Potter (film series) fan in United Kingdom is 35.0 years old, more female, and lives primarily in England. The audience is concentrated in England, South East, Yorkshire and the Humber. Top brand affinities include Euphoria, Video games, Superman, with strongest over-indexing on Euphoria (1.96× the country average). Demographically, the Harry Potter (film series) audience skews more female with an average age of 35.0, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Movies & TV · Type: Movie / TV Show / Series · Subtype: Action
Demographics of Harry Potter (film series) fans
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 35.0 |
| Estimated audience size | 4,106,355 |
Audience persona
The typical Harry Potter (film series) fan in United Kingdom is more female, around 35.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Euphoria.
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 3,079,766 | 1.52× |
| South East | 566,500 | 1.03× |
| Yorkshire and the Humber | 457,940 | 1.39× |
| Scotland | 311,132 | 0.84× |
| East of England | 306,621 | 0.82× |
| South West | 294,347 | 0.87× |
| West Midlands | 253,862 | 1.44× |
| East Midlands | 248,917 | 0.86× |
| North West | 204,906 | 0.47× |
| Wales | 201,300 | 0.86× |
| North East | 179,776 | 1.13× |
| Northern Ireland | 98,915 | 0.78× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Euphoria | 1.96× | Movies & TV |
| Video games | 1.72× | Games |
| Superman | 1.81× | Movies & TV |
| Scooby-Doo | 2.88× | Movies & TV |
| Stranger Things | 2.61× | Movies & TV |
| Godzilla | 2.88× | Movies & TV |
| House of the Dragon | 3.02× | Movies & TV |
| Dune | 2.23× | Movies & TV |
| Walt Disney World | 2.21× | Travel & Leisure |
| Paddington (film) | 2.01× | Movies & TV |
| Millie Bobby Brown | 2.49× | Movies & TV |
| The Works | 2.38× | Shopping |
| Game of Thrones | 1.8× | Movies & TV |
| Fiction books | 1.54× | Literature |
| Maggie Smith | 4.37× | Movies & TV |
| Mounjaro | 1.69× | Health |
| Broadway theatre | 1.87× | Travel & Leisure |
| Beetlejuice | 1.82× | Movies & TV |
| Sydney Sweeney | 1.58× | Movies & TV |
| Hogwarts | 3.3× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| LGBTQ+ Identity | OPEN | 1.37 |
| Early Adopter Mentality | POWER | 1.12 |
| Indulgence | JOY | 1.11 |
| Tradition | CONSERVATISM | 1.1 |
| Creativity | OPEN | 1.05 |
| Pet Ownership | JOY | 1.05 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 19.6% |
| Brazil | 7.8% |
| United Kingdom | 5.4% |
See Harry Potter (film series) audiences in other countries
- Harry Potter (film series) — Germany
- Harry Potter (film series) — United States
- Harry Potter (film series) — France
- Harry Potter (film series) — Italy
- Harry Potter (film series) — Spain
- Harry Potter (film series) — Brazil
- Harry Potter (film series) — Japan
- Harry Potter (film series) — South Korea
- Harry Potter (film series) — India
More Action audiences in United Kingdom
- Godzilla (5,830,679)
- Thunderball (film) (3,431,925)
- Mission: Impossible (film series) (2,929,815)
- James Bond (2,047,231)
- Volcano (1997 film) (1,520,585)
Frequently asked questions
How many fans does Harry Potter (film series) have in United Kingdom?
Harry Potter (film series) has an estimated audience of 4,106,355 people in United Kingdom, concentrated in England and South East.
What is the gender split and age of Harry Potter (film series) fans?
61.0% of Harry Potter (film series) fans are female, 39.0% are male, with an average age of 35.0 years.
Which brands do Harry Potter (film series) fans like most?
Harry Potter (film series) fans show strongest brand affinity for Euphoria (1.96×), Video games (1.72×), and Superman (1.81×) over the country average.
Where do Harry Potter (film series) fans live in United Kingdom?
Harry Potter (film series) fans in United Kingdom are most concentrated in England (reach 3,079,766), South East (reach 566,500), and Yorkshire and the Humber (reach 457,940). These three regions account for the largest share of the active audience.
What other brands do Harry Potter (film series) fans also like?
Beyond Harry Potter (film series) itself, the audience over-indexes on Video games (1.72×), Superman (1.81×), Scooby-Doo (2.88×), and Stranger Things (2.61×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Harry Potter (film series). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.