A data profile of the people who buy, follow and care about Harry Potter in United Kingdom — modelled from more than twelve digital signal sources. Harry Potter has an estimated audience of 20,205,054 people in United Kingdom.
The average Harry Potter fan in United Kingdom is 35.0 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Yorkshire and the Humber.
Top brand affinities include Video games, Superman, Stranger Things, with strongest over-indexing on Video games (1.72× the country average).
Demographically, the Harry Potter audience skews more female with an average age of 35.0, and over-indexes on personality traits such as Pet Ownership, Extroversion.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Harry Potter fan in United Kingdom is more female, around 35.0 years old, with strong Pet Ownership tendencies and a notable affinity for Video games.
The key figures that characterise the Harry Potter profile in United Kingdom.
61.0% are female, 39.0% are male, average age 35.0.
| Metric | Value |
|---|---|
| Female | 61.0% |
| Male | 39.0% |
| Average age | 35.0 |
| Estimated audience size | 20,205,054 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 25% | |
| 30-39 | 18% | |
| 40-49 | 16% | |
| 50+ | 13% |
of the worldwide Harry Potter audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 24.5% |
| Brazil | 14.5% |
| Germany | 9.2% |
Where the Harry Potter audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | England | ~17M | 1.52× | |
| 02 | West Midlands | ~1.5M | 1.44× | |
| 03 | Yorkshire and the Humber | ~2.5M | 1.39× | |
| 04 | North East | ~1M | 1.12× | |
| 05 | South East | ~3M | 1.03× | |
| 06 | South West | ~1.5M | 0.87× | |
| 07 | East Midlands | ~1.5M | 0.86× | |
| 08 | Wales | ~1M | 0.86× | |
| 09 | Scotland | ~1.5M | 0.84× | |
| 10 | East of England | ~1.5M | 0.82× | |
| 11 | Northern Ireland | ~500K | 0.79× | |
| 12 | North West | ~1M | 0.47× |
The strongest cross-interests of the Harry Potter audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Maggie Smith | Movies & TV | 4.37× | ||
| 02 | Scooby-Doo | Movies & TV | 2.88× | ||
| 03 | Emma Watson | Movies & TV | 2.79× | ||
| 04 | Stranger Things | Movies & TV | 2.61× | ||
| 05 | Millie Bobby Brown | Movies & TV | 2.49× | ||
| 06 | The Works | Shopping | 2.38× | ||
| 07 | YouTube Music | Internet & Social Media | 2.34× | ||
| 08 | Dune | Movies & TV | 2.23× | ||
| 09 | Walt Disney World | Travel & Leisure | 2.21× | ||
| 10 | Disneyland | Travel & Leisure | 2.04× | ||
| 11 | Broadway theatre | Travel & Leisure | 1.87× | ||
| 12 | Beetlejuice | Movies & TV | 1.82× | ||
| 13 | Superman | Movies & TV | 1.81× | ||
| 14 | Game of Thrones | Movies & TV | 1.80× | ||
| 15 | Fantasy movies | Movies & TV | 1.74× | ||
| 16 | Video games | Games | 1.72× | ||
| 17 | Livemusic | Music & Radio | 1.72× | ||
| 18 | Fiction books | Literature | 1.54× | ||
| 19 | Comics | Literature | 1.53× | ||
| 20 | Internet & Social Media | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 1.32× | |
| Extroversion | THRILL | 1.22× | |
| Healthy Lifestyle | BALANCE | 1.18× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.57× | |
| Patriotism | CONSERVATISM | 0.80× | |
| Risk Appetite | THRILL | 0.82× |
Harry Potter has an estimated audience of 20,205,054 people in United Kingdom, concentrated in England and South East.
61.0% of Harry Potter fans are female, 39.0% are male, with an average age of 35.0 years.
Harry Potter fans show strongest brand affinity for Video games (1.72×), Superman (1.81×), and Stranger Things (2.61×) over the country average.
Harry Potter fans in United Kingdom are most concentrated in England (reach ~17M), South East (reach ~3M), and Yorkshire and the Humber (reach ~2.5M). These three regions account for the largest share of the active audience.
Beyond Harry Potter itself, the audience over-indexes on Superman (1.81×), Stranger Things (2.61×), Scooby-Doo (2.88×), and Dune (2.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Harry Potter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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