Rascasse Audience Intelligence

Taylor Swift Audience in United Kingdom

Taylor Swift has an estimated audience of 6.8M people in United Kingdom.

#2among Pop in United Kingdom
#14among people in United Kingdom
#57in Music & Radio

The average Taylor Swift fan in United Kingdom is 36.0 years old, more female, and lives primarily in South East.

By number of fans, Taylor Swift ranks #3 among the 947 objects in Pop in United Kingdom — 6.4× the group median.

Its fans are 8.7 years younger than the group average of 44.7.

Women make up 66.5% of the fan base, 3.0 percentage points more than the group average.

Compared with the other 946 objects in Pop, Taylor Swift fans stand out for their interest in Gisele Bündchen, Makeup Tutorials and Sephora.

Most fans live in South East, North West, Greater London.

Top affinities include Gisele Bündchen, Makeup Tutorials, Sephora, with strongest over-indexing on Gisele Bündchen (14.43× the country average).

Demographically, the Taylor Swift audience skews more female with an average age of 36.0, and over-indexes on personality traits such as Design Affinity, Pet Ownership.

The typical Taylor Swift fan in United Kingdom is more female, around 36.0 years old, with strong Design Affinity tendencies and a notable affinity for Gisele Bündchen.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
6.8M
in United Kingdom
Gender
66.5%♀
33.5% male
Age
36.0
average years
Country rank
#904
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Taylor Swift fans

66.5% are female, 33.5% are male, average age 36.0.

Fig. 02

Gender split

66.5%
Female
33.5%
Male
Demographic split for Taylor Swift audience in United Kingdom
MetricValue
Female66.5%
Male33.5%
Average age36.0
Estimated audience size6.8M
Fig. 03

Age distribution

Ø 36.0
average years
Age distribution of the Taylor Swift audience in United Kingdom
Age bracketShare%
16-2428%
25-3424%
35-4417%
45-5416%
55+14%
Fig. 04

Worldwide distribution

6.3%

of the worldwide Taylor Swift audience comes from United Kingdom.

Worldwide audience distribution share by country for Taylor Swift
CountryShare
United States43.0%
United Kingdom6.3%
Canada5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Taylor Swift fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~1M1.27×
02South West~700K1.21×
03East Midlands~600K1.16×
04South East~1M1.06×
05East of England~700K1.05×
06Scotland~600K1.05×
07Northern Ireland~200K1.04×
08Greater London~900K0.98×
09Wales~300K0.91×
10North East~200K0.85×
11Yorkshire and the Humber~400K0.73×
12West Midlands~400K0.69×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Taylor Swift audience vs. the country average
#·InterestCategoryAffinity×
01Gisele BündchenFashion & Accessoires14.43×
02Makeup TutorialsBeauty & Wellness3.28×
03SephoraShopping3.08×
04Millie Bobby BrownMovies & TV2.89×
05Natural skin careBeauty & Wellness2.84×
06Stranger ThingsMovies & TV2.44×
07Charlotte TilburyBeauty & Wellness2.44×
08New LookFashion & Accessoires2.36×
09Self careHealth2.23×
10NewcastBusiness & Career2.16×
11SupermanMovies & TV2.11×
12EtsyFashion & Accessoires2.08×
13River IslandFashion & Accessoires2.02×
14Manchester City F.C.Sports1.86×
15PrimarkShopping1.83×
16Skin careBeauty & Wellness1.79×
17Personal careHealth1.73×
18H&MShopping1.68×
19Harry PotterMovies & TV1.65×
20WaitroseShopping1.51×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Taylor Swift audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Taylor Swift audience vs. the country average · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.54×
Pet OwnershipJOY1.35×
ExtroversionTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Taylor Swift audience vs. the country average · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
PatriotismCONSERVATISM0.72×
Family OrientationCONSERVATISM0.79×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United Kingdom

See Taylor Swift audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Taylor Swift over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/gb/taylor-swift-2372” · Methodology