A data profile of the people who buy, follow and care about Taylor Swift in United Kingdom — modelled from more than twelve digital signal sources. Taylor Swift has an estimated audience of 6,770,240 people in United Kingdom.
The average Taylor Swift fan in United Kingdom is 35.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include Gisele Bündchen, Superman, New Look, with strongest over-indexing on Gisele Bündchen (14.43× the country average).
Demographically, the Taylor Swift audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Pet Ownership.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Taylor Swift fan in United Kingdom is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Gisele Bündchen.
The key figures that characterise the Taylor Swift profile in United Kingdom.
66.5% are female, 33.5% are male, average age 35.3.
| Metric | Value |
|---|---|
| Female | 66.5% |
| Male | 33.5% |
| Average age | 35.3 |
| Estimated audience size | 6,770,240 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 28% | |
| 20-29 | 24% | |
| 30-39 | 17% | |
| 40-49 | 16% | |
| 50+ | 14% |
of the worldwide Taylor Swift audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 42.8% |
| United Kingdom | 6.3% |
| Canada | 5.4% |
Where the Taylor Swift audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~900K | 1.27× | |
| 02 | South West | ~700K | 1.21× | |
| 03 | East Midlands | ~600K | 1.16× | |
| 04 | England | ~5M | 1.08× | |
| 05 | South East | ~1M | 1.06× | |
| 06 | East of England | ~700K | 1.05× | |
| 07 | Scotland | ~600K | 1.03× | |
| 08 | Northern Ireland | ~200K | 1.01× | |
| 09 | Greater London | ~900K | 0.98× | |
| 10 | Wales | ~300K | 0.88× | |
| 11 | North East | ~200K | 0.85× | |
| 12 | Yorkshire and the Humber | ~400K | 0.73× | |
| 13 | West Midlands | ~200K | 0.69× |
The strongest cross-interests of the Taylor Swift audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gisele Bündchen | Fashion & Accessoires | 14.43× | ||
| 02 | Makeup Tutorials | Beauty & Wellness | 3.28× | ||
| 03 | Sephora | Shopping | 3.08× | ||
| 04 | Millie Bobby Brown | Movies & TV | 2.89× | ||
| 05 | Natural skin care | Beauty & Wellness | 2.84× | ||
| 06 | Stranger Things | Movies & TV | 2.44× | ||
| 07 | Charlotte Tilbury | Beauty & Wellness | 2.44× | ||
| 08 | New Look | Fashion & Accessoires | 2.36× | ||
| 09 | Self care | Health | 2.23× | ||
| 10 | Newcast | Business & Career | 2.16× | ||
| 11 | Superman | Movies & TV | 2.11× | ||
| 12 | Etsy | Fashion & Accessoires | 2.08× | ||
| 13 | River Island | Fashion & Accessoires | 2.02× | ||
| 14 | Manchester City F.C. | Sports | 1.86× | ||
| 15 | Primark | Shopping | 1.83× | ||
| 16 | Skin care | Beauty & Wellness | 1.79× | ||
| 17 | Personal care | Health | 1.73× | ||
| 18 | H&M | Shopping | 1.68× | ||
| 19 | Harry Potter | Movies & TV | 1.65× | ||
| 20 | Waitrose | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.54× | |
| Pet Ownership | JOY | 1.35× | |
| Extroversion | THRILL | 1.30× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.54× | |
| Patriotism | CONSERVATISM | 0.72× | |
| Family Orientation | CONSERVATISM | 0.79× |
Taylor Swift has an estimated audience of 6,770,240 people in United Kingdom, concentrated in England and South East.
66.5% of Taylor Swift fans are female, 33.5% are male, with an average age of 35.3 years.
Taylor Swift fans show strongest brand affinity for Gisele Bündchen (14.43×), Superman (2.11×), and New Look (2.36×) over the country average.
Taylor Swift fans in United Kingdom are most concentrated in England (reach ~5M), South East (reach ~1M), and North West (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Taylor Swift itself, the audience over-indexes on Superman (2.11×), New Look (2.36×), Manchester City F.C. (1.86×), and Harry Potter (1.65×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Taylor Swift. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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