Manchester City F.C. Audience in United Kingdom
Manchester City F.C. has an estimated audience of 14,395,649 people in United Kingdom. 35.7% are female, 64.3% are male, average age 37.7. Top regions: England, North West, Greater London. Top brand affinities: Manchester United F.C., FIFA World Cup, BBC Sport, Wembley Stadium, FC Bayern Munich.
The average Manchester City F.C. fan in United Kingdom is 37.7 years old, more male, and lives primarily in England. The audience is concentrated in England, North West, Greater London. Top brand affinities include Manchester United F.C., FIFA World Cup, BBC Sport, with strongest over-indexing on Manchester United F.C. (3.75× the country average). Demographically, the Manchester City F.C. audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Manchester City F.C. fans
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 37.7 |
| Estimated audience size | 14,395,649 |
Audience persona
The typical Manchester City F.C. fan in United Kingdom is more male, around 37.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 10,796,737 | 1.28× |
| North West | 4,404,254 | 2.86× |
| Greater London | 1,523,696 | 0.81× |
| South East | 1,204,198 | 0.62× |
| Scotland | 1,009,172 | 0.78× |
| East Midlands | 991,155 | 0.98× |
| East of England | 980,769 | 0.75× |
| Yorkshire and the Humber | 929,024 | 0.8× |
| South West | 891,130 | 0.75× |
| Wales | 747,687 | 0.91× |
| Northern Ireland | 457,602 | 1.03× |
| West Midlands | 432,917 | 0.7× |
| North East | 403,787 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 3.75× | Sports |
| FIFA World Cup | 3.05× | Sports |
| BBC Sport | 3.48× | Sports |
| Wembley Stadium | 4.15× | Sports |
| FC Bayern Munich | 3.09× | Sports |
| Arsenal F.C. | 4.23× | Sports |
| Premier League | 2.3× | Sports |
| UEFA Champions League | 2.9× | Sports |
| Paris Saint-Germain | 4.93× | Sports |
| Real Madrid C.F. | 3.03× | Sports |
| Liverpool F.C. | 2.28× | Sports |
| Soccer | 1.79× | Sports |
| FC Barcelona | 2.64× | Sports |
| Chelsea F.C. | 2.69× | Sports |
| Nottingham Forest | 2.91× | Sports |
| Team sport | 1.97× | Sports |
| UEFA Europa League | 2.86× | Sports |
| Eintracht Frankfurt | 12.9× | Sports |
| Sky Sport | 2.37× | Sports |
| Aston Villa F.C. | 2.38× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.32 |
| Early Adopter Mentality | POWER | 1.1 |
| Travelling | THRILL | 1.08 |
| Risk Appetite | THRILL | 0.96 |
| Sports Activity | POWER | 0.96 |
| Social Media Usage | JOY | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.2% |
| United States | 7.2% |
| Brazil | 6.8% |
See Manchester City F.C. audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- UEFA Champions League (12,270,758)
Frequently asked questions
How many fans does Manchester City F.C. have in United Kingdom?
Manchester City F.C. has an estimated audience of 14,395,649 people in United Kingdom, concentrated in England and North West.
What is the gender split and age of Manchester City F.C. fans?
35.7% of Manchester City F.C. fans are female, 64.3% are male, with an average age of 37.7 years.
Which brands do Manchester City F.C. fans like most?
Manchester City F.C. fans show strongest brand affinity for Manchester United F.C. (3.75×), FIFA World Cup (3.05×), and BBC Sport (3.48×) over the country average.
Where do Manchester City F.C. fans live in United Kingdom?
Manchester City F.C. fans in United Kingdom are most concentrated in England (reach 10,796,737), North West (reach 4,404,254), and Greater London (reach 1,523,696). These three regions account for the largest share of the active audience.
What other brands do Manchester City F.C. fans also like?
Beyond Manchester City F.C. itself, the audience over-indexes on FIFA World Cup (3.05×), BBC Sport (3.48×), Wembley Stadium (4.15×), and FC Bayern Munich (3.09×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.