A data profile of the people who buy, follow and care about Manchester City F.C. in United Kingdom — modelled from more than twelve digital signal sources. Manchester City F.C. has an estimated audience of 16,164,221 people in United Kingdom.
The average Manchester City F.C. fan in United Kingdom is 37.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, North West, Greater London.
Top brand affinities include Manchester United F.C., FIFA World Cup, Wembley Stadium, with strongest over-indexing on Manchester United F.C. (3.75× the country average).
Demographically, the Manchester City F.C. audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Price Sensitivity, Social Media Usage.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Manchester City F.C. fan in United Kingdom is more male, around 37.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Manchester City F.C. profile in United Kingdom.
35.7% are female, 64.3% are male, average age 37.7.
| Metric | Value |
|---|---|
| Female | 35.7% |
| Male | 64.3% |
| Average age | 37.7 |
| Estimated audience size | 16,164,221 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 17% | |
| 50+ | 19% |
of the worldwide Manchester City F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 9.9% |
| United States | 7.4% |
| Brazil | 5.9% |
Where the Manchester City F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~4.5M | 2.86× | |
| 02 | England | ~11M | 1.28× | |
| 03 | Northern Ireland | ~500K | 1.03× | |
| 04 | East Midlands | ~1M | 0.98× | |
| 05 | Wales | ~700K | 0.91× | |
| 06 | Greater London | ~1.5M | 0.81× | |
| 07 | Yorkshire and the Humber | ~900K | 0.80× | |
| 08 | Scotland | ~1M | 0.78× | |
| 09 | East of England | ~1M | 0.75× | |
| 10 | South West | ~900K | 0.75× | |
| 11 | North East | ~400K | 0.72× | |
| 12 | West Midlands | ~400K | 0.70× | |
| 13 | South East | ~1M | 0.62× |
The strongest cross-interests of the Manchester City F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 4.93× | ||
| 02 | Arsenal F.C. | Sports | 4.23× | ||
| 03 | Wembley Stadium | Sports | 4.15× | ||
| 04 | Manchester United F.C. | Sports | 3.75× | ||
| 05 | BBC Sport | Sports | 3.48× | ||
| 06 | FC Bayern Munich | Sports | 3.09× | ||
| 07 | FIFA World Cup | Sports | 3.05× | ||
| 08 | Real Madrid C.F. | Sports | 3.03× | ||
| 09 | Nottingham Forest | Sports | 2.91× | ||
| 10 | UEFA Champions League | Sports | 2.90× | ||
| 11 | UEFA Europa League | Sports | 2.86× | ||
| 12 | FIFA World Cup 2026 | Sports | 2.75× | ||
| 13 | Chelsea F.C. | Sports | 2.69× | ||
| 14 | FC Barcelona | Sports | 2.64× | ||
| 15 | Aston Villa F.C. | Sports | 2.38× | ||
| 16 | Sky Sport | Sports | 2.37× | ||
| 17 | Premier League | Sports | 2.30× | ||
| 18 | Liverpool F.C. | Sports | 2.28× | ||
| 19 | Team sport | Sports | 1.97× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.10× | |
| Social Media Usage | JOY | 0.96× | |
| Luxury Orientation | PREMIUM | 0.93× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.49× | |
| Design Affinity | PREMIUM | 0.56× | |
| Creativity | OPEN | 0.60× |
Manchester City F.C. has an estimated audience of 16,164,221 people in United Kingdom, concentrated in England and North West.
35.7% of Manchester City F.C. fans are female, 64.3% are male, with an average age of 37.7 years.
Manchester City F.C. fans show strongest brand affinity for Manchester United F.C. (3.75×), FIFA World Cup (3.05×), and Wembley Stadium (4.15×) over the country average.
Manchester City F.C. fans in United Kingdom are most concentrated in England (reach ~11M), North West (reach ~4.5M), and Greater London (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Manchester City F.C. itself, the audience over-indexes on FIFA World Cup (3.05×), Wembley Stadium (4.15×), FIFA World Cup 2026 (2.75×), and BBC Sport (3.48×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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