Liverpool F.C. Audience in United Kingdom
Liverpool F.C. has an estimated audience of 14,707,489 people in United Kingdom. 41.4% are female, 58.6% are male, average age 39.5. Top regions: North West, Wales, Greater London. Top brand affinities: Manchester United F.C., FIFA World Cup, BBC Sport, Manchester City F.C., FC Bayern Munich.
The average Liverpool F.C. fan in United Kingdom is 39.5 years old, more male, and lives primarily in North West. The audience is concentrated in North West, Wales, Greater London. Top brand affinities include Manchester United F.C., FIFA World Cup, BBC Sport, with strongest over-indexing on Manchester United F.C. (2.25× the country average). Demographically, the Liverpool F.C. audience skews more male with an average age of 39.5, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Liverpool F.C. fans
| Metric | Value |
|---|---|
| Female | 41.4% |
| Male | 58.6% |
| Average age | 39.5 |
| Estimated audience size | 14,707,489 |
Audience persona
The typical Liverpool F.C. fan in United Kingdom is more male, around 39.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| North West | 4,380,903 | 2.79× |
| Wales | 1,332,264 | 1.59× |
| Greater London | 1,048,466 | 0.55× |
| South East | 1,003,995 | 0.51× |
| East Midlands | 895,065 | 0.86× |
| Yorkshire and the Humber | 879,151 | 0.74× |
| Northern Ireland | 861,318 | 1.9× |
| South West | 850,328 | 0.7× |
| Scotland | 845,391 | 0.64× |
| East of England | 757,259 | 0.56× |
| West Midlands | 380,580 | 0.6× |
| North East | 314,377 | 0.55× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 2.25× | Sports |
| FIFA World Cup | 2.03× | Sports |
| BBC Sport | 2.51× | Sports |
| Manchester City F.C. | 2.48× | Sports |
| FC Bayern Munich | 2.35× | Sports |
| Premier League | 1.87× | Sports |
| Liverpool Echo | 2.23× | News |
| UEFA Champions League | 2.08× | Sports |
| Wembley Stadium | 2.35× | Sports |
| Arsenal F.C. | 2.3× | Sports |
| UEFA Europa League | 2.3× | Sports |
| Real Madrid C.F. | 1.96× | Sports |
| Chelsea F.C. | 2.02× | Sports |
| Team sport | 1.52× | Sports |
| Paddy Power | 1.52× | Games |
| FC Barcelona | 1.83× | Sports |
| Sports betting | 2.11× | Games |
| Aston Villa F.C. | 1.79× | Sports |
| Sky Bet | 1.52× | Games |
| Sky Sport | 1.75× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.04 |
| Sports Activity | POWER | 1.01 |
| DIY Mentality | THRILL | 0.96 |
| Social Media Usage | JOY | 0.9 |
| Travelling | THRILL | 0.9 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 19.3% |
| United States | 10.9% |
| Italy | 6.9% |
See Liverpool F.C. audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Manchester City F.C. (14,395,650)
- UEFA Champions League (12,270,758)
Frequently asked questions
How many fans does Liverpool F.C. have in United Kingdom?
Liverpool F.C. has an estimated audience of 14,707,489 people in United Kingdom, concentrated in North West and Wales.
What is the gender split and age of Liverpool F.C. fans?
41.4% of Liverpool F.C. fans are female, 58.6% are male, with an average age of 39.5 years.
Which brands do Liverpool F.C. fans like most?
Liverpool F.C. fans show strongest brand affinity for Manchester United F.C. (2.25×), FIFA World Cup (2.03×), and BBC Sport (2.51×) over the country average.
Where do Liverpool F.C. fans live in United Kingdom?
Liverpool F.C. fans in United Kingdom are most concentrated in North West (reach 4,380,903), Wales (reach 1,332,264), and Greater London (reach 1,048,466). These three regions account for the largest share of the active audience.
What other brands do Liverpool F.C. fans also like?
Beyond Liverpool F.C. itself, the audience over-indexes on FIFA World Cup (2.03×), BBC Sport (2.51×), Manchester City F.C. (2.48×), and FC Bayern Munich (2.35×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.