A data profile of the people who buy, follow and care about Chelsea F.C. in United Kingdom — modelled from more than twelve digital signal sources. Chelsea F.C. has an estimated audience of 7,913,072 people in United Kingdom.
The average Chelsea F.C. fan in United Kingdom is 38.1 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include FIFA World Cup, Manchester United F.C., FIFA World Cup 2026, with strongest over-indexing on FIFA World Cup (2.53× the country average).
Demographically, the Chelsea F.C. audience skews more male with an average age of 38.1, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Chelsea F.C. fan in United Kingdom is more male, around 38.1 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
The key figures that characterise the Chelsea F.C. profile in United Kingdom.
40.5% are female, 59.5% are male, average age 38.1.
| Metric | Value |
|---|---|
| Female | 40.5% |
| Male | 59.5% |
| Average age | 38.1 |
| Estimated audience size | 7,913,072 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 21% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Chelsea F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 10.0% |
| United Kingdom | 9.9% |
| Brazil | 7.4% |
Where the Chelsea F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~2M | 1.70× | |
| 02 | South East | ~1.5M | 1.47× | |
| 03 | Northern Ireland | ~300K | 1.24× | |
| 04 | East of England | ~900K | 1.22× | |
| 05 | England | ~6M | 1.04× | |
| 06 | South West | ~700K | 1.00× | |
| 07 | Wales | ~400K | 0.96× | |
| 08 | East Midlands | ~500K | 0.91× | |
| 09 | North West | ~800K | 0.89× | |
| 10 | Scotland | ~600K | 0.76× | |
| 11 | North East | ~200K | 0.63× | |
| 12 | West Midlands | ~200K | 0.62× | |
| 13 | Yorkshire and the Humber | ~400K | 0.57× |
The strongest cross-interests of the Chelsea F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 3.60× | ||
| 02 | Manchester City F.C. | Sports | 3.19× | ||
| 03 | FC Bayern Munich | Sports | 3.16× | ||
| 04 | BBC Sport | Sports | 2.99× | ||
| 05 | Arsenal F.C. | Sports | 2.98× | ||
| 06 | Wembley Stadium | Sports | 2.96× | ||
| 07 | Tottenham Hotspur F.C. | Sports | 2.93× | ||
| 08 | UEFA Europa League | Sports | 2.79× | ||
| 09 | Manchester United F.C. | Sports | 2.56× | ||
| 10 | Sports betting | Games | 2.56× | ||
| 11 | FIFA World Cup | Sports | 2.53× | ||
| 12 | FIFA World Cup 2026 | Sports | 2.42× | ||
| 13 | UEFA Champions League | Sports | 2.42× | ||
| 14 | Real Madrid C.F. | Sports | 2.40× | ||
| 15 | Aston Villa F.C. | Sports | 2.32× | ||
| 16 | FC Barcelona | Sports | 2.27× | ||
| 17 | Liverpool F.C. | Sports | 2.20× | ||
| 18 | Premier League | Sports | 1.91× | ||
| 19 | Hip hop music | Music & Radio | 1.82× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 1.29× | |
| Early Adopter Mentality | POWER | 1.22× | |
| Price Sensitivity | PREMIUM | 1.22× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.68× | |
| Tradition | CONSERVATISM | 0.73× | |
| Individualism | JOY | 0.76× |
Chelsea F.C. has an estimated audience of 7,913,072 people in United Kingdom, concentrated in England and Greater London.
40.5% of Chelsea F.C. fans are female, 59.5% are male, with an average age of 38.1 years.
Chelsea F.C. fans show strongest brand affinity for FIFA World Cup (2.53×), Manchester United F.C. (2.56×), and FIFA World Cup 2026 (2.42×) over the country average.
Chelsea F.C. fans in United Kingdom are most concentrated in England (reach ~6M), Greater London (reach ~2M), and South East (reach ~1.5M). These three regions account for the largest share of the active audience.
Beyond Chelsea F.C. itself, the audience over-indexes on Manchester United F.C. (2.56×), FIFA World Cup 2026 (2.42×), Manchester City F.C. (3.19×), and BBC Sport (2.99×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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