Rascasse Audience Intelligence

Tottenham Hotspur F.C. Audience in United Kingdom

A data profile of the people who buy, follow and care about Tottenham Hotspur F.C. in United Kingdom — modelled from more than twelve digital signal sources. Tottenham Hotspur F.C. has an estimated audience of 5,125,474 people in United Kingdom.

The average Tottenham Hotspur F.C. fan in United Kingdom is 38.0 years old, more male, and lives primarily in England.

The audience is concentrated in England, Greater London, East of England.

Top brand affinities include BBC Sport, FIFA World Cup 2026, Manchester United F.C., with strongest over-indexing on BBC Sport (4.86× the country average).

Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

The typical Tottenham Hotspur F.C. fan in United Kingdom is more male, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for BBC Sport.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tottenham Hotspur F.C. profile in United Kingdom.

Audience size
5.1M
in United Kingdom
Gender
35.0%
65.0% male
Age
38.0
average years
Country rank
#1325
Team in United Kingdom
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tottenham Hotspur F.C. fans

35.0% are female, 65.0% are male, average age 38.0.

Fig. 02

Gender split

35.0%
Female
65.0%
Male
Demographic split for Tottenham Hotspur F.C. audience in United Kingdom
MetricValue
Female35.0%
Male65.0%
Average age38.0
Estimated audience size5,125,474
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the Tottenham Hotspur F.C. audience in United Kingdom
Age bracketShare%
16-1922%
20-2922%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

20.4%

of the worldwide Tottenham Hotspur F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Tottenham Hotspur F.C.
CountryShare
United Kingdom20.4%
United States16.3%
Germany13.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tottenham Hotspur F.C. audience in United Kingdom is strongest.

Fig. 05

Top regions by affinity

Tottenham Hotspur F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01East of England~900K2.00×
02Greater London~1M1.59×
03South East~800K1.20×
04South West~500K1.19×
05Wales~300K1.13×
06England~4M1.11×
07Northern Ireland~200K1.05×
08East Midlands~400K0.96×
09Scotland~300K0.70×
10North West~400K0.64×
11North East~100K0.50×
12Yorkshire and the Humber~200K0.48×
13West Midlands~100K0.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tottenham Hotspur F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tottenham Hotspur F.C. audience
#·InterestCategoryAffinity×
01France FootballSports19.33×
02Eintracht FrankfurtSports19.22×
03SofascoreSports7.13×
04SportingbetSports6.63×
05Match of the DayMovies & TV5.15×
06BBC SportSports4.86×
07Paris Saint-GermainSports4.32×
08Leicester City F.C.Sports3.95×
09FIFA World Cup 2026Sports3.27×
10Aston Villa F.C.Sports3.25×
11Manchester City F.C.Sports3.05×
12Arsenal F.C.Sports2.92×
13Wembley StadiumSports2.87×
14Newcastle United F.C.Sports2.79×
15Manchester United F.C.Sports2.67×
16FIFA World CupSports2.47×
17UEFA Champions LeagueSports2.40×
18Premier LeagueSports2.10×
19Liverpool F.C.Sports2.07×
20SoccerSports1.79×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tottenham Hotspur F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

What stands out
The strongest tendencies
Top personality traits over-indexed by Tottenham Hotspur F.C. audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.32×
Luxury OrientationPREMIUM1.24×
Healthy LifestyleBALANCE1.10×
1.00× baseline
Rather not
The weakest tendencies
Top personality traits over-indexed by Tottenham Hotspur F.C. audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.62×
CreativityOPEN0.68×
Design AffinityPREMIUM0.70×
1.00× baseline
Section 06

Frequently asked questions

01

How many fans does Tottenham Hotspur F.C. have in United Kingdom?

Tottenham Hotspur F.C. has an estimated audience of 5,125,474 people in United Kingdom, concentrated in England and Greater London.

02

What is the gender split and age of Tottenham Hotspur F.C. fans?

35.0% of Tottenham Hotspur F.C. fans are female, 65.0% are male, with an average age of 38.0 years.

03

Which brands do Tottenham Hotspur F.C. fans like most?

Tottenham Hotspur F.C. fans show strongest brand affinity for BBC Sport (4.86×), FIFA World Cup 2026 (3.27×), and Manchester United F.C. (2.67×) over the country average.

04

Where do Tottenham Hotspur F.C. fans live in United Kingdom?

Tottenham Hotspur F.C. fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.

05

What other brands do Tottenham Hotspur F.C. fans also like?

Beyond Tottenham Hotspur F.C. itself, the audience over-indexes on FIFA World Cup 2026 (3.27×), Manchester United F.C. (2.67×), FIFA World Cup (2.47×), and Manchester City F.C. (3.05×) compared to the United Kingdom average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Tottenham Hotspur F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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