A data profile of the people who buy, follow and care about Tottenham Hotspur F.C. in United Kingdom — modelled from more than twelve digital signal sources. Tottenham Hotspur F.C. has an estimated audience of 5,125,474 people in United Kingdom.
The average Tottenham Hotspur F.C. fan in United Kingdom is 38.0 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, East of England.
Top brand affinities include BBC Sport, FIFA World Cup 2026, Manchester United F.C., with strongest over-indexing on BBC Sport (4.86× the country average).
Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Tottenham Hotspur F.C. fan in United Kingdom is more male, around 38.0 years old, with strong Price Sensitivity tendencies and a notable affinity for BBC Sport.
The key figures that characterise the Tottenham Hotspur F.C. profile in United Kingdom.
35.0% are female, 65.0% are male, average age 38.0.
| Metric | Value |
|---|---|
| Female | 35.0% |
| Male | 65.0% |
| Average age | 38.0 |
| Estimated audience size | 5,125,474 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 22% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 19% |
of the worldwide Tottenham Hotspur F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 20.4% |
| United States | 16.3% |
| Germany | 13.7% |
Where the Tottenham Hotspur F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~900K | 2.00× | |
| 02 | Greater London | ~1M | 1.59× | |
| 03 | South East | ~800K | 1.20× | |
| 04 | South West | ~500K | 1.19× | |
| 05 | Wales | ~300K | 1.13× | |
| 06 | England | ~4M | 1.11× | |
| 07 | Northern Ireland | ~200K | 1.05× | |
| 08 | East Midlands | ~400K | 0.96× | |
| 09 | Scotland | ~300K | 0.70× | |
| 10 | North West | ~400K | 0.64× | |
| 11 | North East | ~100K | 0.50× | |
| 12 | Yorkshire and the Humber | ~200K | 0.48× | |
| 13 | West Midlands | ~100K | 0.47× |
The strongest cross-interests of the Tottenham Hotspur F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | France Football | Sports | 19.33× | ||
| 02 | Eintracht Frankfurt | Sports | 19.22× | ||
| 03 | Sofascore | Sports | 7.13× | ||
| 04 | Sportingbet | Sports | 6.63× | ||
| 05 | Match of the Day | Movies & TV | 5.15× | ||
| 06 | BBC Sport | Sports | 4.86× | ||
| 07 | Paris Saint-Germain | Sports | 4.32× | ||
| 08 | Leicester City F.C. | Sports | 3.95× | ||
| 09 | FIFA World Cup 2026 | Sports | 3.27× | ||
| 10 | Aston Villa F.C. | Sports | 3.25× | ||
| 11 | Manchester City F.C. | Sports | 3.05× | ||
| 12 | Arsenal F.C. | Sports | 2.92× | ||
| 13 | Wembley Stadium | Sports | 2.87× | ||
| 14 | Newcastle United F.C. | Sports | 2.79× | ||
| 15 | Manchester United F.C. | Sports | 2.67× | ||
| 16 | FIFA World Cup | Sports | 2.47× | ||
| 17 | UEFA Champions League | Sports | 2.40× | ||
| 18 | Premier League | Sports | 2.10× | ||
| 19 | Liverpool F.C. | Sports | 2.07× | ||
| 20 | Soccer | Sports | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.32× | |
| Luxury Orientation | PREMIUM | 1.24× | |
| Healthy Lifestyle | BALANCE | 1.10× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.62× | |
| Creativity | OPEN | 0.68× | |
| Design Affinity | PREMIUM | 0.70× |
Tottenham Hotspur F.C. has an estimated audience of 5,125,474 people in United Kingdom, concentrated in England and Greater London.
35.0% of Tottenham Hotspur F.C. fans are female, 65.0% are male, with an average age of 38.0 years.
Tottenham Hotspur F.C. fans show strongest brand affinity for BBC Sport (4.86×), FIFA World Cup 2026 (3.27×), and Manchester United F.C. (2.67×) over the country average.
Tottenham Hotspur F.C. fans in United Kingdom are most concentrated in England (reach ~4M), Greater London (reach ~1M), and East of England (reach ~900K). These three regions account for the largest share of the active audience.
Beyond Tottenham Hotspur F.C. itself, the audience over-indexes on FIFA World Cup 2026 (3.27×), Manchester United F.C. (2.67×), FIFA World Cup (2.47×), and Manchester City F.C. (3.05×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Tottenham Hotspur F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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