Tottenham Hotspur F.C. Audience in United Kingdom

Tottenham Hotspur F.C. logo

Tottenham Hotspur F.C. has an estimated audience of 5,179,102 people in United Kingdom. 35.0% are female, 65.0% are male, average age 38.0. Top regions: England, Greater London, East of England. Top brand affinities: BBC Sport, Manchester United F.C., FIFA World Cup, FC Bayern Munich, Manchester City F.C..

The average Tottenham Hotspur F.C. fan in United Kingdom is 38.0 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, East of England. Top brand affinities include BBC Sport, Manchester United F.C., FIFA World Cup, with strongest over-indexing on BBC Sport (4.86× the country average). Demographically, the Tottenham Hotspur F.C. audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Tottenham Hotspur F.C. fans

Demographic split for Tottenham Hotspur F.C. audience in United Kingdom
MetricValue
Female35.0%
Male65.0%
Average age38.0
Estimated audience size5,179,102

Audience persona

The typical Tottenham Hotspur F.C. fan in United Kingdom is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for BBC Sport.

Top regions in United Kingdom

Top regions ranked by reach for Tottenham Hotspur F.C. in United Kingdom
RegionReachAffinity
England3,884,3271.11×
Greater London1,071,7341.59×
East of England947,294
South East837,7281.2×
South West509,3781.2×
East Midlands351,4220.96×
North West349,9940.63×
Wales335,9571.14×
Scotland326,4890.7×
Yorkshire and the Humber195,8470.47×
Northern Ireland167,4531.05×
West Midlands102,7900.46×
North East96,4640.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Tottenham Hotspur F.C. audience
BrandAffinityCategory
BBC Sport4.86×Sports
Manchester United F.C.2.67×Sports
FIFA World Cup2.47×Sports
FC Bayern Munich3.3×Sports
Manchester City F.C.3.05×Sports
Eintracht Frankfurt19.22×Sports
Premier League2.1×Sports
Aston Villa F.C.3.25×Sports
Sofascore7.13×Sports
Soccer1.79×Sports
Newcastle United F.C.2.79×Sports
Leicester City F.C.3.95×Sports
UEFA Champions League2.4×Sports
Wembley Stadium2.87×Sports
Match of the Day5.15×Movies & TV
Paris Saint-Germain4.32×Sports
Liverpool F.C.2.07×Sports
Arsenal F.C.2.92×Sports
Sportingbet6.63×Sports
Chelsea F.C.2.73×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Tottenham Hotspur F.C. audience
TraitClusterScore
Luxury OrientationPREMIUM1.42
Quality AwarenessPREMIUM1.2
Early Adopter MentalityPOWER1.1
Risk AppetiteTHRILL1.07
TravellingTHRILL1.07
Sports ActivityPOWER1.02

Worldwide distribution

Worldwide audience distribution share by country for Tottenham Hotspur F.C.
CountryShare
United Kingdom21.2%
United States16.7%
Germany13.6%

See Tottenham Hotspur F.C. audiences in other countries

More Soccer audiences in United Kingdom

Frequently asked questions

How many fans does Tottenham Hotspur F.C. have in United Kingdom?

Tottenham Hotspur F.C. has an estimated audience of 5,179,102 people in United Kingdom, concentrated in England and Greater London.

What is the gender split and age of Tottenham Hotspur F.C. fans?

35.0% of Tottenham Hotspur F.C. fans are female, 65.0% are male, with an average age of 38.0 years.

Which brands do Tottenham Hotspur F.C. fans like most?

Tottenham Hotspur F.C. fans show strongest brand affinity for BBC Sport (4.86×), Manchester United F.C. (2.67×), and FIFA World Cup (2.47×) over the country average.

Where do Tottenham Hotspur F.C. fans live in United Kingdom?

Tottenham Hotspur F.C. fans in United Kingdom are most concentrated in England (reach 3,884,327), Greater London (reach 1,071,734), and East of England (reach 947,294). These three regions account for the largest share of the active audience.

What other brands do Tottenham Hotspur F.C. fans also like?

Beyond Tottenham Hotspur F.C. itself, the audience over-indexes on Manchester United F.C. (2.67×), FIFA World Cup (2.47×), FC Bayern Munich (3.3×), and Manchester City F.C. (3.05×) compared to the United Kingdom average.

How to read this data

Audience size is the estimated number of people in United Kingdom who actively search for Tottenham Hotspur F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.