A data profile of the people who buy, follow and care about Aston Villa F.C. in United Kingdom — modelled from more than twelve digital signal sources. Aston Villa F.C. has an estimated audience of 8,629,590 people in United Kingdom.
The average Aston Villa F.C. fan in United Kingdom is 39.4 years old, more male, and lives primarily in England.
The audience is concentrated in England, West Midlands, South West.
Top brand affinities include Leicester City F.C., Nottingham Forest, BBC Sport, with strongest over-indexing on Leicester City F.C. (11.04× the country average).
Demographically, the Aston Villa F.C. audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Quality Awareness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Aston Villa F.C. fan in United Kingdom is more male, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Leicester City F.C..
The key figures that characterise the Aston Villa F.C. profile in United Kingdom.
28.7% are female, 71.3% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 28.7% |
| Male | 71.3% |
| Average age | 39.4 |
| Estimated audience size | 8,629,590 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 19% | |
| 50+ | 22% |
of the worldwide Aston Villa F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 21.5% |
| Brazil | 5.8% |
| United States | 4.8% |
Where the Aston Villa F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | West Midlands | ~1.5M | 3.73× | |
| 02 | England | ~6.5M | 1.40× | |
| 03 | Wales | ~500K | 1.04× | |
| 04 | South West | ~700K | 1.03× | |
| 05 | East Midlands | ~600K | 0.98× | |
| 06 | Northern Ireland | ~200K | 0.95× | |
| 07 | North West | ~600K | 0.70× | |
| 08 | Scotland | ~500K | 0.61× | |
| 09 | Greater London | ~700K | 0.59× | |
| 10 | East of England | ~400K | 0.55× | |
| 11 | South East | ~600K | 0.54× | |
| 12 | North East | ~200K | 0.48× | |
| 13 | Yorkshire and the Humber | ~300K | 0.40× |
The strongest cross-interests of the Aston Villa F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eintracht Frankfurt | Sports | 22.43× | ||
| 02 | Cardiff City F.C. | Sports | 14.21× | ||
| 03 | Bristol City F.C. | Sports | 13.36× | ||
| 04 | Watford F.C. | Sports | 11.79× | ||
| 05 | Leicester City F.C. | Sports | 11.04× | ||
| 06 | Brighton & Hove Albion F.C. | Sports | 10.08× | ||
| 07 | West Ham United F.C. | Sports | 9.79× | ||
| 08 | Atlético Madrid | Sports | 9.57× | ||
| 09 | birmingham city fc | Sports | 9.21× | ||
| 10 | Crystal Palace F.C. | Sports | 8.68× | ||
| 11 | Nottingham Forest | Sports | 8.17× | ||
| 12 | Newcastle United F.C. | Sports | 6.51× | ||
| 13 | Queens Park Rangers F.C. | Sports | 6.01× | ||
| 14 | BBC Sport | Sports | 4.83× | ||
| 15 | Halifax (United Kingdom bank) | Business & Career | 3.32× | ||
| 16 | FIFA World Cup 2026 | Sports | 3.23× | ||
| 17 | Manchester City F.C. | Sports | 2.89× | ||
| 18 | Wembley Stadium | Sports | 2.78× | ||
| 19 | Manchester United F.C. | Sports | 2.42× | ||
| 20 | FIFA World Cup | Sports | 2.11× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.45× | |
| Quality Awareness | PREMIUM | 1.15× | |
| Luxury Orientation | PREMIUM | 1.12× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.68× | |
| Design Affinity | PREMIUM | 0.70× | |
| Creativity | OPEN | 0.71× |
Aston Villa F.C. has an estimated audience of 8,629,590 people in United Kingdom, concentrated in England and West Midlands.
28.7% of Aston Villa F.C. fans are female, 71.3% are male, with an average age of 39.4 years.
Aston Villa F.C. fans show strongest brand affinity for Leicester City F.C. (11.04×), Nottingham Forest (8.17×), and BBC Sport (4.83×) over the country average.
Aston Villa F.C. fans in United Kingdom are most concentrated in England (reach ~6.5M), West Midlands (reach ~1.5M), and South West (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Aston Villa F.C. itself, the audience over-indexes on Nottingham Forest (8.17×), BBC Sport (4.83×), Newcastle United F.C. (6.51×), and FIFA World Cup 2026 (3.23×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Aston Villa F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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