A data profile of the people who buy, follow and care about Southampton F.C. in United Kingdom — modelled from more than twelve digital signal sources. Southampton F.C. has an estimated audience of 3,200,675 people in United Kingdom.
The average Southampton F.C. fan in United Kingdom is 39.4 years old, more male, and lives primarily in South East.
The audience is concentrated in South East, South West, Greater London.
Top brand affinities include Crystal Palace F.C., Nottingham Forest, BBC Sport, with strongest over-indexing on Crystal Palace F.C. (16.19× the country average).
Demographically, the Southampton F.C. audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 12 regions tracked by Rascasse.
The typical Southampton F.C. fan in United Kingdom is more male, around 39.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Crystal Palace F.C..
The key figures that characterise the Southampton F.C. profile in United Kingdom.
29.0% are female, 71.0% are male, average age 39.4.
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 39.4 |
| Estimated audience size | 3,200,675 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 20% | |
| 40-49 | 20% | |
| 50+ | 21% |
of the worldwide Southampton F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 30.0% |
| United States | 8.0% |
| Brazil | 7.8% |
Where the Southampton F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South East | ~1.5M | 4.20× | |
| 02 | South West | ~400K | 1.96× | |
| 03 | Wales | ~100K | 0.82× | |
| 04 | Greater London | ~200K | 0.71× | |
| 05 | East Midlands | ~100K | 0.64× | |
| 06 | Northern Ireland | ~50K | 0.64× | |
| 07 | North West | ~200K | 0.61× | |
| 08 | East of England | ~100K | 0.59× | |
| 09 | Scotland | ~100K | 0.58× | |
| 10 | North East | ~50K | 0.48× | |
| 11 | West Midlands | ~40K | 0.41× | |
| 12 | Yorkshire and the Humber | ~80K | 0.40× |
The strongest cross-interests of the Southampton F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eintracht Frankfurt | Sports | 39.88× | ||
| 02 | France Football | Sports | 33.69× | ||
| 03 | Bristol City F.C. | Sports | 26.54× | ||
| 04 | Watford F.C. | Sports | 22.73× | ||
| 05 | Brighton & Hove Albion F.C. | Sports | 20.78× | ||
| 06 | Fulham F.C. | Sports | 19.43× | ||
| 07 | Swansea City A.F.C. | Sports | 18.86× | ||
| 08 | Norwich City F.C. | Sports | 16.48× | ||
| 09 | Crystal Palace F.C. | Sports | 16.19× | ||
| 10 | Reading F.C. | Sports | 14.06× | ||
| 11 | AFC Bournemouth | Sports | 13.99× | ||
| 12 | Nottingham Forest | Sports | 12.17× | ||
| 13 | Sofascore | Sports | 12.11× | ||
| 14 | Queens Park Rangers F.C. | Sports | 10.65× | ||
| 15 | Leicester City F.C. | Sports | 8.46× | ||
| 16 | Business marketing | Business & Career | 8.32× | ||
| 17 | BBC Sport | Sports | 6.97× | ||
| 18 | Aston Villa F.C. | Sports | 6.17× | ||
| 19 | FIFA World Cup 2026 | Sports | 5.35× | ||
| 20 | Newcastle United F.C. | Sports | 4.96× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.95× | |
| Healthy Lifestyle | BALANCE | 1.26× | |
| Mindfulness | BALANCE | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Creativity | OPEN | 0.70× | |
| Design Affinity | PREMIUM | 0.71× | |
| Urban Lifestyle | OPEN | 0.77× |
Southampton F.C. has an estimated audience of 3,200,675 people in United Kingdom, concentrated in South East and South West.
29.0% of Southampton F.C. fans are female, 71.0% are male, with an average age of 39.4 years.
Southampton F.C. fans show strongest brand affinity for Crystal Palace F.C. (16.19×), Nottingham Forest (12.17×), and BBC Sport (6.97×) over the country average.
Southampton F.C. fans in United Kingdom are most concentrated in South East (reach ~1.5M), South West (reach ~400K), and Greater London (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Southampton F.C. itself, the audience over-indexes on Nottingham Forest (12.17×), BBC Sport (6.97×), FIFA World Cup 2026 (5.35×), and Brighton & Hove Albion F.C. (20.78×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Southampton F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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