Rascasse Audience Intelligence

Aston Villa F.C. Audience in United States

A data profile of the people who buy, follow and care about Aston Villa F.C. in United States — modelled from more than twelve digital signal sources. Aston Villa F.C. has an estimated audience of 1,922,468 people in United States.

#83among Soccer in United States#246among Team in United States#1315in Sports

The average Aston Villa F.C. fan in United States is 29.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include Queens Park Rangers F.C., Middlesbrough F.C., Norwich City F.C., with strongest over-indexing on Queens Park Rangers F.C. (395.12× the country average).

Demographically, the Aston Villa F.C. audience skews more male with an average age of 29.5, and over-indexes on personality traits such as Patriotism, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Aston Villa F.C. fan in United States is more male, around 29.5 years old, with strong Patriotism tendencies and a notable affinity for Queens Park Rangers F.C..

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Aston Villa F.C. profile in United States.

Audience size
1.9M
in United States
Gender
35.5%♀
64.5% male
Age
29.5
average years
Country rank
#14678
Team in United States
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Aston Villa F.C. fans

35.5% are female, 64.5% are male, average age 29.5.

Fig. 02

Gender split

35.5%
Female
64.5%
Male
Demographic split for Aston Villa F.C. audience in United States
MetricValue
Female35.5%
Male64.5%
Average age29.5
Estimated audience size1,922,468
Fig. 03

Age distribution

Ø 29.5
average years
Age distribution of the Aston Villa F.C. audience in United States
Age bracketShare%
16-1947%
20-2922%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

4.8%

of the worldwide Aston Villa F.C. audience comes from United States.

Worldwide audience distribution share by country for Aston Villa F.C.
CountryShare
United Kingdom21.5%
Brazil5.8%
United States4.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Aston Villa F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Aston Villa F.C. fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K2.01×
02Washington, District of Columbia~10K2.00×
03Maryland~60K1.86×
04New York~200K1.85×
05Florida~200K1.77×
06Connecticut~30K1.73×
07Massachusetts~60K1.70×
08Virginia~70K1.51×
09Illinois~90K1.46×
10California~300K1.32×
11North Carolina~70K1.19×
12Rhode Island~7K1.17×
13Georgia~70K1.14×
14Pennsylvania~70K1.10×
15Nevada~20K1.09×
16Colorado~30K1.08×
17Delaware~6K1.08×
18Texas~200K1.07×
19Indiana~40K1.06×
20Maine~7K1.03×
21Washington~40K1.01×
22Ohio~60K1.00×
23New Hampshire~7K1.00×
24Tennessee~40K0.98×
25Minnesota~30K0.95×
26Nebraska~9K0.95×
27Kentucky~20K0.94×
28Iowa~10K0.91×
29Oregon~20K0.86×
30Kansas~10K0.86×
31Missouri~30K0.85×
32Arizona~30K0.84×
33South Carolina~20K0.84×
34Vermont~3K0.84×
35Wisconsin~20K0.81×
36Utah~10K0.81×
37Michigan~40K0.79×
38Louisiana~20K0.78×
39South Dakota~3K0.68×
40Oklahoma~10K0.65×
41North Dakota~3K0.65×
42Alabama~20K0.63×
43Arkansas~9K0.60×
44Idaho~5K0.56×
45New Mexico~5K0.54×
46Mississippi~8K0.53×
47West Virginia~5K0.53×
48Alaska~2K0.53×
49Hawaii~4K0.52×
50Montana~3K0.50×
Fig. 06

Affinity by region

Affinity by region — Aston Villa F.C., United States
0.50×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Aston Villa F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Aston Villa F.C. audience
#·InterestCategoryAffinity×
01Queens Park Rangers F.C.Sports395.12×
02Middlesbrough F.C.Sports384.31×
03Norwich City F.C.Sports319.57×
04Charlton Athletic F.C.Sports186.27×
05Bristol City F.C.Sports141.96×
06Southampton F.C.Sports132.51×
072. BundesligaSports96.98×
08Watford F.C.Sports90.34×
09S.S. LazioSports87.50×
10Leon RobinsonSports87.15×
11Jude BellinghamSports78.64×
12Tottenham Hotspur F.C.Sports68.57×
13Crystal Palace F.C.Sports67.69×
14Leicester City F.C.Sports63.00×
15Newcastle United F.C.Sports57.25×
16SofascoreSports50.35×
17Harry KaneSports41.19×
18Gateway PunditNews17.77×
19JingoismPolitics & Society15.67×
20FIFA World Cup 2026Sports6.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Aston Villa F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Aston Villa F.C. audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM4.93×
MindfulnessBALANCE1.46×
TraditionCONSERVATISM1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Aston Villa F.C. audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.85×
DIY MentalityTHRILL0.91×
Design AffinityPREMIUM0.93×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Aston Villa F.C. have in United States?

Aston Villa F.C. has an estimated audience of 1,922,468 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Aston Villa F.C. fans?

35.5% of Aston Villa F.C. fans are female, 64.5% are male, with an average age of 29.5 years.

03

Which brands do Aston Villa F.C. fans like most?

Aston Villa F.C. fans show strongest brand affinity for Queens Park Rangers F.C. (395.12×), Middlesbrough F.C. (384.31×), and Norwich City F.C. (319.57×) over the country average.

04

Where do Aston Villa F.C. fans live in United States?

Aston Villa F.C. fans in United States are most concentrated in California (reach ~300K), Florida (reach ~200K), and New York (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Aston Villa F.C. fans also like?

Beyond Aston Villa F.C. itself, the audience over-indexes on Middlesbrough F.C. (384.31×), Norwich City F.C. (319.57×), Jude Bellingham (78.64×), and Tottenham Hotspur F.C. (68.57×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Aston Villa F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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