West Ham United F.C. Audience in United Kingdom
West Ham United F.C. has an estimated audience of 2,023,487 people in United Kingdom. 27.0% are female, 73.0% are male, average age 39.7. Top regions: England, East of England, Greater London. Top brand affinities: Leicester City F.C., Aston Villa F.C., Newcastle United F.C., BBC Sport, Crystal Palace F.C..
The average West Ham United F.C. fan in United Kingdom is 39.7 years old, more male, and lives primarily in England. The audience is concentrated in England, East of England, Greater London. Top brand affinities include Leicester City F.C., Aston Villa F.C., Newcastle United F.C., with strongest over-indexing on Leicester City F.C. (13.26× the country average). Demographically, the West Ham United F.C. audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Luxury Orientation, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of West Ham United F.C. fans
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 39.7 |
| Estimated audience size | 2,023,487 |
Audience persona
The typical West Ham United F.C. fan in United Kingdom is more male, around 39.7 years old, with strong Luxury Orientation tendencies and a notable affinity for Leicester City F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 1,517,616 | 1.72× |
| East of England | 514,387 | 2.78× |
| Greater London | 402,399 | 1.53× |
| South East | 275,211 | 1.01× |
| South West | 167,530 | 1.01× |
| North West | 139,185 | 0.64× |
| East Midlands | 119,864 | 0.84× |
| Scotland | 105,630 | 0.58× |
| Wales | 96,531 | 0.84× |
| Yorkshire and the Humber | 64,320 | 0.4× |
| Northern Ireland | 53,591 | 0.86× |
| North East | 33,264 | 0.42× |
| West Midlands | 31,837 | 0.37× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Leicester City F.C. | 13.26× | Sports |
| Aston Villa F.C. | 9.48× | Sports |
| Newcastle United F.C. | 7.62× | Sports |
| BBC Sport | 5.44× | Sports |
| Crystal Palace F.C. | 11.15× | Sports |
| Nottingham Forest | 8.18× | Sports |
| Brighton & Hove Albion F.C. | 13.13× | Sports |
| Cardiff City F.C. | 17.57× | Sports |
| Atlético Madrid | 12.9× | Sports |
| Eintracht Frankfurt | 27.92× | Sports |
| Halifax (United Kingdom bank) | 3.96× | Business & Career |
| Manchester United F.C. | 2.5× | Sports |
| Bristol City F.C. | 16.47× | Sports |
| Queens Park Rangers F.C. | 7.18× | Sports |
| Watford F.C. | 14.77× | Sports |
| Fulham F.C. | 11.43× | Sports |
| FC Bayern Munich | 3.51× | Sports |
| FIFA World Cup | 2.36× | Sports |
| Southampton F.C. | 7.81× | Sports |
| A.S. Roma | 8.85× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.4 |
| Travelling | THRILL | 1.21 |
| Quality Awareness | PREMIUM | 1.16 |
| Patriotism | CONSERVATISM | 1.09 |
| Indulgence | JOY | 1.03 |
| Spirituality | BALANCE | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 27.9% |
| United States | 11.3% |
| Germany | 8.6% |
See West Ham United F.C. audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does West Ham United F.C. have in United Kingdom?
West Ham United F.C. has an estimated audience of 2,023,487 people in United Kingdom, concentrated in England and East of England.
What is the gender split and age of West Ham United F.C. fans?
27.0% of West Ham United F.C. fans are female, 73.0% are male, with an average age of 39.7 years.
Which brands do West Ham United F.C. fans like most?
West Ham United F.C. fans show strongest brand affinity for Leicester City F.C. (13.26×), Aston Villa F.C. (9.48×), and Newcastle United F.C. (7.62×) over the country average.
Where do West Ham United F.C. fans live in United Kingdom?
West Ham United F.C. fans in United Kingdom are most concentrated in England (reach 1,517,616), East of England (reach 514,387), and Greater London (reach 402,399). These three regions account for the largest share of the active audience.
What other brands do West Ham United F.C. fans also like?
Beyond West Ham United F.C. itself, the audience over-indexes on Aston Villa F.C. (9.48×), Newcastle United F.C. (7.62×), BBC Sport (5.44×), and Crystal Palace F.C. (11.15×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.