A data profile of the people who buy, follow and care about West Ham United F.C. in United Kingdom — modelled from more than twelve digital signal sources. West Ham United F.C. has an estimated audience of 2,047,945 people in United Kingdom.
The average West Ham United F.C. fan in United Kingdom is 39.7 years old, more male, and lives primarily in England.
The audience is concentrated in England, East of England, Greater London.
Top brand affinities include Leicester City F.C., Aston Villa F.C., FIFA World Cup 2026, with strongest over-indexing on Leicester City F.C. (13.26× the country average).
Demographically, the West Ham United F.C. audience skews more male with an average age of 39.7, and over-indexes on personality traits such as Price Sensitivity, Healthy Lifestyle.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical West Ham United F.C. fan in United Kingdom is more male, around 39.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Leicester City F.C..
The key figures that characterise the West Ham United F.C. profile in United Kingdom.
27.0% are female, 73.0% are male, average age 39.7.
| Metric | Value |
|---|---|
| Female | 27.0% |
| Male | 73.0% |
| Average age | 39.7 |
| Estimated audience size | 2,047,945 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 20% | |
| 50+ | 23% |
of the worldwide West Ham United F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 26.3% |
| United States | 10.7% |
| Germany | 9.2% |
Where the West Ham United F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | East of England | ~500K | 2.76× | |
| 02 | England | ~1.5M | 1.72× | |
| 03 | Greater London | ~400K | 1.52× | |
| 04 | South East | ~300K | 1.01× | |
| 05 | South West | ~200K | 1.01× | |
| 06 | Northern Ireland | ~60K | 0.89× | |
| 07 | Wales | ~100K | 0.86× | |
| 08 | East Midlands | ~100K | 0.85× | |
| 09 | North West | ~100K | 0.66× | |
| 10 | Scotland | ~100K | 0.62× | |
| 11 | North East | ~40K | 0.50× | |
| 12 | Yorkshire and the Humber | ~70K | 0.44× | |
| 13 | West Midlands | ~30K | 0.40× |
The strongest cross-interests of the West Ham United F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Eintracht Frankfurt | Sports | 27.92× | ||
| 02 | Cardiff City F.C. | Sports | 17.57× | ||
| 03 | Bristol City F.C. | Sports | 16.47× | ||
| 04 | Watford F.C. | Sports | 14.77× | ||
| 05 | Leicester City F.C. | Sports | 13.26× | ||
| 06 | Brighton & Hove Albion F.C. | Sports | 13.13× | ||
| 07 | Atlético Madrid | Sports | 12.90× | ||
| 08 | Fulham F.C. | Sports | 11.43× | ||
| 09 | AFC Bournemouth | Sports | 11.27× | ||
| 10 | Crystal Palace F.C. | Sports | 11.15× | ||
| 11 | Aston Villa F.C. | Sports | 9.48× | ||
| 12 | Nottingham Forest | Sports | 8.18× | ||
| 13 | Southampton F.C. | Sports | 7.81× | ||
| 14 | Newcastle United F.C. | Sports | 7.62× | ||
| 15 | Queens Park Rangers F.C. | Sports | 7.18× | ||
| 16 | BBC Sport | Sports | 5.44× | ||
| 17 | FIFA World Cup 2026 | Sports | 4.22× | ||
| 18 | Halifax (United Kingdom bank) | Business & Career | 3.96× | ||
| 19 | Manchester United F.C. | Sports | 2.50× | ||
| 20 | FIFA World Cup | Sports | 2.36× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.59× | |
| Healthy Lifestyle | BALANCE | 1.10× | |
| Luxury Orientation | PREMIUM | 1.09× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 0.61× | |
| Creativity | OPEN | 0.68× | |
| Tradition | CONSERVATISM | 0.72× |
West Ham United F.C. has an estimated audience of 2,047,945 people in United Kingdom, concentrated in England and East of England.
27.0% of West Ham United F.C. fans are female, 73.0% are male, with an average age of 39.7 years.
West Ham United F.C. fans show strongest brand affinity for Leicester City F.C. (13.26×), Aston Villa F.C. (9.48×), and FIFA World Cup 2026 (4.22×) over the country average.
West Ham United F.C. fans in United Kingdom are most concentrated in England (reach ~1.5M), East of England (reach ~500K), and Greater London (reach ~400K). These three regions account for the largest share of the active audience.
Beyond West Ham United F.C. itself, the audience over-indexes on Aston Villa F.C. (9.48×), FIFA World Cup 2026 (4.22×), BBC Sport (5.44×), and Newcastle United F.C. (7.62×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for West Ham United F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.