A data profile of the people who buy, follow and care about Arsenal F.C. in United Kingdom — modelled from more than twelve digital signal sources. Arsenal F.C. has an estimated audience of 7,442,168 people in United Kingdom.
The average Arsenal F.C. fan in United Kingdom is 37.8 years old, more male, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include Manchester United F.C., Manchester City F.C., FIFA World Cup, with strongest over-indexing on Manchester United F.C. (3.41× the country average).
Demographically, the Arsenal F.C. audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Arsenal F.C. fan in United Kingdom is more male, around 37.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Manchester United F.C..
The key figures that characterise the Arsenal F.C. profile in United Kingdom.
37.3% are female, 62.7% are male, average age 37.8.
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.8 |
| Estimated audience size | 7,442,168 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 22% | |
| 20-29 | 23% | |
| 30-39 | 19% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Arsenal F.C. audience comes from United Kingdom.
| Country | Share |
|---|---|
| United Kingdom | 11.5% |
| United States | 10.2% |
| Brazil | 9.3% |
Where the Arsenal F.C. audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Greater London | ~1.5M | 1.64× | |
| 02 | East of England | ~900K | 1.42× | |
| 03 | Northern Ireland | ~300K | 1.38× | |
| 04 | North West | ~900K | 1.17× | |
| 05 | South East | ~1M | 1.08× | |
| 06 | Wales | ~400K | 0.97× | |
| 07 | South West | ~600K | 0.96× | |
| 08 | Scotland | ~600K | 0.92× | |
| 09 | East Midlands | ~400K | 0.87× | |
| 10 | England | ~5M | 0.72× | |
| 11 | West Midlands | ~200K | 0.67× | |
| 12 | North East | ~200K | 0.61× | |
| 13 | Yorkshire and the Humber | ~300K | 0.59× |
The strongest cross-interests of the Arsenal F.C. audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Paris Saint-Germain | Sports | 4.48× | ||
| 02 | Manchester City F.C. | Sports | 4.30× | ||
| 03 | Wembley Stadium | Sports | 3.97× | ||
| 04 | Manchester United F.C. | Sports | 3.41× | ||
| 05 | BBC Sport | Sports | 3.12× | ||
| 06 | FIFA World Cup | Sports | 2.97× | ||
| 07 | Real Madrid C.F. | Sports | 2.95× | ||
| 08 | FC Bayern Munich | Sports | 2.95× | ||
| 09 | UEFA Champions League | Sports | 2.91× | ||
| 10 | UEFA Europa League | Sports | 2.85× | ||
| 11 | FC Barcelona | Sports | 2.67× | ||
| 12 | Chelsea F.C. | Sports | 2.56× | ||
| 13 | FIFA World Cup 2026 | Sports | 2.54× | ||
| 14 | Sports betting | Games | 2.50× | ||
| 15 | Premier League | Sports | 2.23× | ||
| 16 | Sky Sport | Sports | 2.23× | ||
| 17 | Aston Villa F.C. | Sports | 2.16× | ||
| 18 | Liverpool F.C. | Sports | 2.08× | ||
| 19 | Team sport | Sports | 1.83× | ||
| 20 | Soccer | Sports | 1.74× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.14× | |
| Luxury Orientation | PREMIUM | 1.14× | |
| Social Media Usage | JOY | 0.95× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 0.51× | |
| Creativity | OPEN | 0.60× | |
| Design Affinity | PREMIUM | 0.61× |
Arsenal F.C. has an estimated audience of 7,442,168 people in United Kingdom, concentrated in England and Greater London.
37.3% of Arsenal F.C. fans are female, 62.7% are male, with an average age of 37.8 years.
Arsenal F.C. fans show strongest brand affinity for Manchester United F.C. (3.41×), Manchester City F.C. (4.3×), and FIFA World Cup (2.97×) over the country average.
Arsenal F.C. fans in United Kingdom are most concentrated in England (reach ~5M), Greater London (reach ~1.5M), and South East (reach ~1M). These three regions account for the largest share of the active audience.
Beyond Arsenal F.C. itself, the audience over-indexes on Manchester City F.C. (4.3×), FIFA World Cup (2.97×), Wembley Stadium (3.97×), and FIFA World Cup 2026 (2.54×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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