Arsenal F.C. Audience in United Kingdom
Arsenal F.C. has an estimated audience of 7,122,935 people in United Kingdom. 37.3% are female, 62.7% are male, average age 37.8. Top regions: England, Greater London, South East. Top brand affinities: Manchester United F.C., Manchester City F.C., FIFA World Cup, BBC Sport, Wembley Stadium.
The average Arsenal F.C. fan in United Kingdom is 37.8 years old, more male, and lives primarily in England. The audience is concentrated in England, Greater London, South East. Top brand affinities include Manchester United F.C., Manchester City F.C., FIFA World Cup, with strongest over-indexing on Manchester United F.C. (3.41× the country average). Demographically, the Arsenal F.C. audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Arsenal F.C. fans
| Metric | Value |
|---|---|
| Female | 37.3% |
| Male | 62.7% |
| Average age | 37.8 |
| Estimated audience size | 7,122,935 |
Audience persona
The typical Arsenal F.C. fan in United Kingdom is more male, around 37.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Manchester United F.C..
Top regions in United Kingdom
| Region | Reach | Affinity |
|---|---|---|
| England | 4,782,060 | 0.72× |
| Greater London | 1,521,225 | 1.64× |
| South East | 1,030,822 | 1.08× |
| East of England | 922,089 | 1.42× |
| North West | 894,114 | 1.17× |
| Scotland | 590,197 | 0.92× |
| South West | 560,627 | 0.96× |
| East Midlands | 436,169 | 0.87× |
| Wales | 394,563 | 0.97× |
| Yorkshire and the Humber | 336,398 | 0.59× |
| Northern Ireland | 303,768 | 1.39× |
| West Midlands | 205,321 | 0.67× |
| North East | 167,457 | 0.6× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Manchester United F.C. | 3.41× | Sports |
| Manchester City F.C. | 4.3× | Sports |
| FIFA World Cup | 2.97× | Sports |
| BBC Sport | 3.12× | Sports |
| Wembley Stadium | 3.97× | Sports |
| FC Bayern Munich | 2.95× | Sports |
| Premier League | 2.23× | Sports |
| UEFA Champions League | 2.91× | Sports |
| Real Madrid C.F. | 2.95× | Sports |
| Soccer | 1.74× | Sports |
| Paris Saint-Germain | 4.48× | Sports |
| Liverpool F.C. | 2.08× | Sports |
| FC Barcelona | 2.67× | Sports |
| UEFA Europa League | 2.85× | Sports |
| Chelsea F.C. | 2.56× | Sports |
| Team sport | 1.83× | Sports |
| Sky Sport | 2.23× | Sports |
| Aston Villa F.C. | 2.16× | Sports |
| Sports betting | 2.5× | Games |
| Nottingham Forest | 2.47× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.33 |
| Early Adopter Mentality | POWER | 1.32 |
| Risk Appetite | THRILL | 1.08 |
| Sports Activity | POWER | 1.02 |
| Quality Awareness | PREMIUM | 0.97 |
| Travelling | THRILL | 0.96 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.1% |
| United States | 10.8% |
| Italy | 9.5% |
See Arsenal F.C. audiences in other countries
More Soccer audiences in United Kingdom
- Manchester United F.C. (33,458,372)
- FIFA World Cup (29,325,960)
- Premier League (21,343,402)
- Liverpool F.C. (14,707,489)
- Manchester City F.C. (14,395,650)
Frequently asked questions
How many fans does Arsenal F.C. have in United Kingdom?
Arsenal F.C. has an estimated audience of 7,122,935 people in United Kingdom, concentrated in England and Greater London.
What is the gender split and age of Arsenal F.C. fans?
37.3% of Arsenal F.C. fans are female, 62.7% are male, with an average age of 37.8 years.
Which brands do Arsenal F.C. fans like most?
Arsenal F.C. fans show strongest brand affinity for Manchester United F.C. (3.41×), Manchester City F.C. (4.3×), and FIFA World Cup (2.97×) over the country average.
Where do Arsenal F.C. fans live in United Kingdom?
Arsenal F.C. fans in United Kingdom are most concentrated in England (reach 4,782,060), Greater London (reach 1,521,225), and South East (reach 1,030,822). These three regions account for the largest share of the active audience.
What other brands do Arsenal F.C. fans also like?
Beyond Arsenal F.C. itself, the audience over-indexes on Manchester City F.C. (4.3×), FIFA World Cup (2.97×), BBC Sport (3.12×), and Wembley Stadium (3.97×) compared to the United Kingdom average.
How to read this data
Audience size is the estimated number of people in United Kingdom who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.