Rascasse Audience Intelligence

Arsenal F.C. Fan Demographics in United Kingdom

Arsenal F.C. has an estimated audience of 8.6M people in United Kingdom.

#13among Soccer in United Kingdom
#8among teams in United Kingdom
#46in Sports

The average Arsenal F.C. fan in United Kingdom is 38.5 years old, more male, and lives primarily in Greater London.

By number of fans, Arsenal F.C. ranks #7 among the 20 Premier League teams in United Kingdom — 2.1× the group median.

Its fans are 2.1 years younger than the group average of 40.6.

Women make up 37.3% of the fan base, 6.3 percentage points more than the group average.

Compared with the other 19 Premier League teams, Arsenal F.C. fans stand out for their interest in Cristiano Ronaldo, Real Madrid Club de Fútbol and FC Bayern Munich.

In Q3/2026, search interest was +25.4% on the same quarter a year earlier; the median across the group was +8.5%.

Most fans live in Greater London, South East, East of England.

Top affinities include Paris Saint-Germain, Manchester City F.C., Wembley Stadium, with strongest over-indexing on Paris Saint-Germain (4.48× the country average).

Demographically, the Arsenal F.C. audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Price Sensitivity, Luxury Orientation.

The typical Arsenal F.C. fan in United Kingdom is more male, around 38.5 years old, with strong Price Sensitivity tendencies and a notable affinity for Paris Saint-Germain.

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.6M
in United Kingdom
Gender
37.3%♀
62.7% male
Age
38.5
average years
Country rank
#644
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arsenal F.C. fans

37.3% are female, 62.7% are male, average age 38.5.

Fig. 02

Gender split

37.3%
Female
62.7%
Male
Demographic split for Arsenal F.C. audience in United Kingdom
MetricValue
Female37.3%
Male62.7%
Average age38.5
Estimated audience size8.6M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Arsenal F.C. audience in United Kingdom
Age bracketShare%
16-2422%
25-3423%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

8.5%

of the worldwide Arsenal F.C. audience comes from United Kingdom.

Worldwide audience distribution share by country for Arsenal F.C.
CountryShare
United Kingdom8.5%
Brazil7.6%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arsenal F.C. fans by region: top regions in United Kingdom
#RegionReachAffinity×
01Greater London~2M1.64×
02East of England~1M1.42×
03Northern Ireland~300K1.27×
04North West~1M1.17×
05South East~1.5M1.08×
06South West~700K0.96×
07Wales~300K0.89×
08East Midlands~500K0.87×
09Scotland~600K0.84×
10West Midlands~500K0.67×
11North East~200K0.61×
12Yorkshire and the Humber~400K0.59×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arsenal F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Paris Saint-GermainSports4.48×
02Manchester City F.C.Sports4.30×
03Wembley StadiumSports3.97×
04Erling HaalandSports3.82×
05Manchester United F.C.Sports3.41×
06Cristiano RonaldoSports3.18×
07BBC SportSports3.12×
08FIFA World CupSports2.97×
09Real Madrid Club de FútbolSports2.95×
10FC Bayern MunichSports2.95×
11UEFA Champions LeagueSports2.91×
12UEFA Europa LeagueSports2.85×
13Tottenham Hotspur F.C.Sports2.69×
14FC BarcelonaSports2.67×
15Chelsea F.C.Sports2.56×
16FIFA World Cup 2026Sports2.54×
17Premier LeagueSports2.23×
18Sky SportSports2.23×
19Liverpool F.C.Sports2.08×
20SoccerSports1.74×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arsenal F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arsenal F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.14×
Luxury OrientationPREMIUM1.14×
Social Media UsageJOY0.95×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arsenal F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.51×
CreativityOPEN0.60×
Design AffinityPREMIUM0.61×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in United Kingdom

Related rankings

See Arsenal F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Arsenal F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/arsenal-fc-3189” · Methodology