Arsenal F.C. Audience in Germany
Arsenal F.C. has an estimated audience of 3,762,183 people in Germany. 35.1% are female, 64.9% are male, average age 31.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, FIFA World Cup, Borussia Dortmund, UEFA Champions League, Chelsea F.C..
The average Arsenal F.C. fan in Germany is 31.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on Transfermarkt (6.27× the country average). Demographically, the Arsenal F.C. audience skews more male with an average age of 31.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Arsenal F.C. fans
| Metric | Value |
|---|---|
| Female | 35.1% |
| Male | 64.9% |
| Average age | 31.2 |
| Estimated audience size | 3,762,183 |
Audience persona
The typical Arsenal F.C. fan in Germany is more male, around 31.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 857,399 | 1.04× |
| Bayern | 664,130 | 1.1× |
| Baden-Württemberg | 554,879 | 1.08× |
| Hessen | 517,802 | 1.81× |
| Niedersachsen | 325,372 | 0.89× |
| Berlin | 201,781 | 1.2× |
| Rheinland-Pfalz | 178,799 | 0.95× |
| Sachsen | 140,877 | 0.76× |
| Schleswig-Holstein | 105,460 | 0.78× |
| Hamburg | 99,788 | 1.17× |
| Brandenburg | 89,918 | 0.77× |
| Sachsen-Anhalt | 67,664 | 0.69× |
| Thüringen | 63,252 | 0.66× |
| Saarland | 48,940 | 1.06× |
| Mecklenburg-Vorpommern | 46,261 | 0.64× |
| Bremen | 44,684 | 1.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 6.27× | Sports |
| FIFA World Cup | 3.99× | Sports |
| Borussia Dortmund | 2.46× | Sports |
| UEFA Champions League | 3.46× | Sports |
| Chelsea F.C. | 7.22× | Sports |
| La Liga | 5.73× | Sports |
| Real Madrid C.F. | 3.54× | Sports |
| FC Barcelona | 3.84× | Sports |
| Premier League | 4.24× | Sports |
| Manchester United F.C. | 4.77× | Sports |
| SV Werder Bremen | 2.96× | Sports |
| Bundesliga | 2.36× | Sports |
| Galatasaray S.K. | 3.33× | Sports |
| UEFA Europa League | 4.28× | Sports |
| Sports | 1.91× | Sports |
| Liverpool F.C. | 4.94× | Sports |
| Arts and music | 1.74× | Arts & Culture |
| Manchester City F.C. | 4.53× | Sports |
| Juventus F.C. | 4.78× | Sports |
| RB Leipzig | 3.72× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.28 |
| Early Adopter Mentality | POWER | 1.19 |
| Risk Appetite | THRILL | 1.17 |
| Career Orientation | POWER | 1.16 |
| Sports Activity | POWER | 1.14 |
| Sustainability | BALANCE | 1.08 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 12.1% |
| United States | 10.8% |
| Italy | 9.5% |
See Arsenal F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Arsenal F.C. have in Germany?
Arsenal F.C. has an estimated audience of 3,762,183 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Arsenal F.C. fans?
35.1% of Arsenal F.C. fans are female, 64.9% are male, with an average age of 31.2 years.
Which brands do Arsenal F.C. fans like most?
Arsenal F.C. fans show strongest brand affinity for Transfermarkt (6.27×), FIFA World Cup (3.99×), and Borussia Dortmund (2.46×) over the country average.
Where do Arsenal F.C. fans live in Germany?
Arsenal F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 857,399), Bayern (reach 664,130), and Baden-Württemberg (reach 554,879). These three regions account for the largest share of the active audience.
What other brands do Arsenal F.C. fans also like?
Beyond Arsenal F.C. itself, the audience over-indexes on FIFA World Cup (3.99×), Borussia Dortmund (2.46×), UEFA Champions League (3.46×), and Chelsea F.C. (7.22×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Arsenal F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.