Rascasse Audience Intelligence

Arsenal F.C. Fan Demographics in Germany

Arsenal F.C. has an estimated audience of 5.8M people in Germany.

#36among Soccer in Germany
#18among teams in Germany
#78in Sports

The average Arsenal F.C. fan in Germany is 31.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

By number of fans, Arsenal F.C. ranks #3 among the 20 Premier League teams in Germany — 13.3× the group median.

Women make up 35.1% of the fan base, 4.1 percentage points more than the group average.

Compared with the other 19 Premier League teams, Arsenal F.C. fans stand out for their interest in RB Leipzig, Galatasaray S.K. and Sports.

In Q3/2026, search interest was +23.9% on the same quarter a year earlier; the median across the group was +23.0%.

Interest is seasonal: January, April and May account for 44% of the year's searches, June is the quietest month.

Most fans live in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top affinities include Chelsea F.C., Transfermarkt, La Liga, with strongest over-indexing on Chelsea F.C. (7.22× the country average).

Demographically, the Arsenal F.C. audience skews more male with an average age of 31.9, and over-indexes on personality traits such as Early Adopter Mentality, Community Orientation.

The typical Arsenal F.C. fan in Germany is more male, around 31.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chelsea F.C..

Category: Sports · Type: Team · Subtype: Soccer

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
5.8M
in Germany
Gender
35.1%♀
64.9% male
Age
31.9
average years
Country rank
#866
among all objects in Germany
Fig. 01

Search interest · 12-month trend

+24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Arsenal F.C. fans

35.1% are female, 64.9% are male, average age 31.9.

Fig. 02

Gender split

35.1%
Female
64.9%
Male
Demographic split for Arsenal F.C. audience in Germany
MetricValue
Female35.1%
Male64.9%
Average age31.9
Estimated audience size5.8M
Fig. 03

Age distribution

Ø 31.9
average years
Age distribution of the Arsenal F.C. audience in Germany
Age bracketShare%
16-2441%
25-3423%
35-4416%
45-5412%
55+8%
Fig. 04

Worldwide distribution

5.8%

of the worldwide Arsenal F.C. audience comes from Germany.

Worldwide audience distribution share by country for Arsenal F.C.
CountryShare
United Kingdom8.5%
Brazil7.6%
United States6.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Arsenal F.C. fans by region: top regions in Germany
#RegionReachAffinity×
01Hamburg~200K1.21×
02Hessen~500K1.17×
03Bayern~1M1.15×
04Nordrhein-Westfalen~1.5M1.11×
05Bremen~50K1.10×
06Saarland~70K1.05×
07Baden-Württemberg~800K1.04×
08Rheinland-Pfalz~300K1.04×
09Niedersachsen~600K0.98×
10Schleswig-Holstein~200K0.96×
11Berlin~200K0.94×
12Thüringen~100K0.90×
13Sachsen~200K0.85×
14Sachsen-Anhalt~100K0.84×
15Mecklenburg-Vorpommern~90K0.84×
16Brandenburg~100K0.83×
Fig. 06

Affinity by region

Affinity by region — Arsenal F.C., Germany
0.83×1.00×1.21×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Arsenal F.C. audience vs. the country average
#·InterestCategoryAffinity×
01Chelsea F.C.Sports7.22×
02TransfermarktSports6.27×
03La LigaSports5.73×
04Manchester United F.C.Sports4.77×
05Manchester City F.C.Sports4.53×
06Harry KaneSports4.42×
07UEFA Europa LeagueSports4.28×
08Premier LeagueSports4.24×
09Lamine YamalSports4.24×
10FIFA World Cup 2026Sports4.23×
11FIFA World CupSports3.99×
12FC BarcelonaSports3.84×
13RB LeipzigSports3.72×
14Real Madrid Club de FútbolSports3.54×
15UEFA Champions LeagueSports3.46×
16Galatasaray S.K.Sports3.33×
17Borussia DortmundSports2.46×
18BundesligaSports2.36×
19SportsSports1.91×
20FC Bayern MunichSports1.81×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Arsenal F.C. audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Arsenal F.C. audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.40×
Community OrientationOPEN1.30×
Need for SecurityCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Arsenal F.C. audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.69×
DIY MentalityTHRILL0.70×
Convenience OrientationPREMIUM0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Soccer audiences in Germany

See Arsenal F.C. audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in Germany with measurable interest in Arsenal F.C. over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/de/arsenal-fc-3189” · Methodology