Manchester City F.C. Audience in Germany

Manchester City F.C. has an estimated audience of 5,446,917 people in Germany. 33.0% are female, 67.0% are male, average age 31.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: FIFA World Cup, UEFA Champions League, Transfermarkt, Real Madrid C.F., FC Barcelona.
The average Manchester City F.C. fan in Germany is 31.5 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include FIFA World Cup, UEFA Champions League, Transfermarkt, with strongest over-indexing on FIFA World Cup (4.68× the country average). Demographically, the Manchester City F.C. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Luxury Orientation, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Manchester City F.C. fans
| Metric | Value |
|---|---|
| Female | 33.0% |
| Male | 67.0% |
| Average age | 31.5 |
| Estimated audience size | 5,446,917 |
Audience persona
The typical Manchester City F.C. fan in Germany is more male, around 31.5 years old, with strong Luxury Orientation tendencies and a notable affinity for FIFA World Cup.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,427,872 | 1.2× |
| Bayern | 931,729 | 1.06× |
| Baden-Württemberg | 827,587 | 1.11× |
| Hessen | 547,704 | 1.32× |
| Niedersachsen | 538,431 | 1.02× |
| Rheinland-Pfalz | 275,813 | 1.01× |
| Berlin | 255,134 | 1.05× |
| Sachsen | 238,807 | 0.89× |
| Schleswig-Holstein | 193,883 | 0.99× |
| Hamburg | 149,774 | 1.22× |
| Brandenburg | 130,682 | 0.77× |
| Sachsen-Anhalt | 113,732 | 0.81× |
| Thüringen | 106,678 | 0.77× |
| Mecklenburg-Vorpommern | 83,928 | 0.81× |
| Saarland | 61,047 | 0.91× |
| Bremen | 49,326 | 1.06× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| FIFA World Cup | 4.68× | Sports |
| UEFA Champions League | 3.75× | Sports |
| Transfermarkt | 4.29× | Sports |
| Real Madrid C.F. | 3.75× | Sports |
| FC Barcelona | 4.41× | Sports |
| Borussia Dortmund | 2.11× | Sports |
| Serie A | 5.57× | Sports |
| UEFA Europa League | 4.85× | Sports |
| Premier League | 4.56× | Sports |
| Manchester United F.C. | 5.15× | Sports |
| Bundesliga | 2.5× | Sports |
| Cricbuzz | 14.71× | Sports |
| A.C. Milan | 5.8× | Sports |
| Juventus F.C. | 5.16× | Sports |
| TikTok | 1.9× | Internet & Social Media |
| Inter Milan | 5.67× | Sports |
| Football player | 9.36× | Business & Career |
| Chelsea F.C. | 5× | Sports |
| Galatasaray S.K. | 2.76× | Sports |
| Sports | 1.53× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.24 |
| Risk Appetite | THRILL | 1.15 |
| Career Orientation | POWER | 1.1 |
| Sports Activity | POWER | 1.08 |
| Travelling | THRILL | 1.02 |
| Sustainability | BALANCE | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United Kingdom | 9.2% |
| United States | 7.2% |
| Brazil | 6.8% |
See Manchester City F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Manchester City F.C. have in Germany?
Manchester City F.C. has an estimated audience of 5,446,917 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Manchester City F.C. fans?
33.0% of Manchester City F.C. fans are female, 67.0% are male, with an average age of 31.5 years.
Which brands do Manchester City F.C. fans like most?
Manchester City F.C. fans show strongest brand affinity for FIFA World Cup (4.68×), UEFA Champions League (3.75×), and Transfermarkt (4.29×) over the country average.
Where do Manchester City F.C. fans live in Germany?
Manchester City F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,427,872), Bayern (reach 931,729), and Baden-Württemberg (reach 827,587). These three regions account for the largest share of the active audience.
What other brands do Manchester City F.C. fans also like?
Beyond Manchester City F.C. itself, the audience over-indexes on UEFA Champions League (3.75×), Transfermarkt (4.29×), Real Madrid C.F. (3.75×), and FC Barcelona (4.41×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Manchester City F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.