Rascasse Audience Intelligence

FC Barcelona Audience in Germany

A data profile of the people who buy, follow and care about FC Barcelona in Germany — modelled from more than twelve digital signal sources. FC Barcelona has an estimated audience of 9,152,146 people in Germany.

#13among Soccer in Germany#8among Team in Germany#28in Sports

The average FC Barcelona fan in Germany is 32.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include FIFA World Cup, UEFA Champions League, Real Madrid C.F., with strongest over-indexing on FIFA World Cup (3.92× the country average).

Demographically, the FC Barcelona audience skews more male with an average age of 32.9, and over-indexes on personality traits such as Early Adopter Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical FC Barcelona fan in Germany is more male, around 32.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for FIFA World Cup.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FC Barcelona profile in Germany.

Audience size
9.2M
in Germany
Gender
35.2%♀
64.8% male
Age
32.9
average years
Country rank
#397
Team in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FC Barcelona fans

35.2% are female, 64.8% are male, average age 32.9.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for FC Barcelona audience in Germany
MetricValue
Female35.2%
Male64.8%
Average age32.9
Estimated audience size9,152,146
Fig. 03

Age distribution

Ø 32.9
average years
Age distribution of the FC Barcelona audience in Germany
Age bracketShare%
16-1935%
20-2924%
30-3918%
40-4914%
50+9%
Fig. 04

Worldwide distribution

3.6%

of the worldwide FC Barcelona audience comes from Germany.

Worldwide audience distribution share by country for FC Barcelona
CountryShare
United States10.5%
Spain10.1%
Indonesia4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FC Barcelona audience in Germany is strongest.

Fig. 05

Top regions by affinity

FC Barcelona fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~100K1.27×
02Nordrhein-Westfalen~2.5M1.21×
03Hamburg~300K1.21×
04Baden-Württemberg~1.5M1.11×
05Hessen~800K1.11×
06Bayern~1.5M1.07×
07Niedersachsen~1M1.07×
08Rheinland-Pfalz~500K1.00×
09Berlin~400K1.00×
10Saarland~100K0.99×
11Schleswig-Holstein~300K0.96×
12Sachsen~400K0.88×
13Sachsen-Anhalt~200K0.82×
14Brandenburg~200K0.81×
15Thüringen~200K0.78×
16Mecklenburg-Vorpommern~100K0.72×
Fig. 06

Affinity by region

Affinity by region — FC Barcelona, Germany
0.72×1.00×1.27×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FC Barcelona audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FC Barcelona audience
#·InterestCategoryAffinity×
01Manchester United F.C.Sports4.55×
02Juventus F.C.Sports4.18×
03Manchester City F.C.Sports3.96×
04UEFA Europa LeagueSports3.93×
05FIFA World CupSports3.92×
06Cristiano RonaldoSports3.86×
07A.C. MilanSports3.76×
08Premier LeagueSports3.72×
09Lamine YamalSports3.61×
10Real Madrid C.F.Sports3.55×
11Serie ASports3.47×
12TransfermarktSports3.36×
13UEFA Champions LeagueSports3.29×
14La LigaSports3.27×
15IHF World Men's Handball ChampionshipSports3.01×
16Galatasaray S.K.Sports2.58×
17SV Werder BremenSports1.96×
18BundesligaSports1.93×
19Borussia DortmundSports1.79×
20FC Bayern MunichSports1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FC Barcelona audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FC Barcelona audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.02×
Need for SecurityCONSERVATISM1.02×
Career OrientationPOWER1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FC Barcelona audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.67×
DIY MentalityTHRILL0.71×
CreativityOPEN0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FC Barcelona have in Germany?

FC Barcelona has an estimated audience of 9,152,146 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of FC Barcelona fans?

35.2% of FC Barcelona fans are female, 64.8% are male, with an average age of 32.9 years.

03

Which brands do FC Barcelona fans like most?

FC Barcelona fans show strongest brand affinity for FIFA World Cup (3.92×), UEFA Champions League (3.29×), and Real Madrid C.F. (3.55×) over the country average.

04

Where do FC Barcelona fans live in Germany?

FC Barcelona fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Bayern (reach ~1.5M), and Baden-Württemberg (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do FC Barcelona fans also like?

Beyond FC Barcelona itself, the audience over-indexes on UEFA Champions League (3.29×), Real Madrid C.F. (3.55×), Transfermarkt (3.36×), and Manchester United F.C. (4.55×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Soccer audiences in Germany

See FC Barcelona audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for FC Barcelona. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →