Chelsea F.C. Audience in Germany
Chelsea F.C. has an estimated audience of 3,601,759 people in Germany. 32.7% are female, 67.3% are male, average age 31.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Transfermarkt, FIFA World Cup, Borussia Dortmund, UEFA Champions League, Real Madrid C.F..
The average Chelsea F.C. fan in Germany is 31.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Transfermarkt, FIFA World Cup, Borussia Dortmund, with strongest over-indexing on Transfermarkt (6.08× the country average). Demographically, the Chelsea F.C. audience skews more male with an average age of 31.6, and over-indexes on personality traits such as Career Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Team · Subtype: Soccer
Demographics of Chelsea F.C. fans
| Metric | Value |
|---|---|
| Female | 32.7% |
| Male | 67.3% |
| Average age | 31.6 |
| Estimated audience size | 3,601,759 |
Audience persona
The typical Chelsea F.C. fan in Germany is more male, around 31.6 years old, with strong Career Orientation tendencies and a notable affinity for Transfermarkt.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 770,332 | 0.98× |
| Bayern | 597,879 | 1.03× |
| Baden-Württemberg | 539,124 | 1.1× |
| Hessen | 526,945 | 1.92× |
| Niedersachsen | 319,136 | 0.91× |
| Berlin | 220,749 | 1.37× |
| Rheinland-Pfalz | 172,013 | 0.95× |
| Sachsen | 127,783 | 0.72× |
| Hamburg | 93,324 | 1.15× |
| Schleswig-Holstein | 87,415 | 0.68× |
| Sachsen-Anhalt | 84,115 | 0.9× |
| Thüringen | 77,968 | 0.85× |
| Brandenburg | 71,220 | 0.64× |
| Bremen | 46,567 | 1.51× |
| Mecklenburg-Vorpommern | 35,760 | 0.52× |
| Saarland | 34,081 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Transfermarkt | 6.08× | Sports |
| FIFA World Cup | 3.31× | Sports |
| Borussia Dortmund | 1.89× | Sports |
| UEFA Champions League | 2.78× | Sports |
| Real Madrid C.F. | 3.06× | Sports |
| Premier League | 3.74× | Sports |
| Arsenal F.C. | 5.35× | Sports |
| Cricbuzz | 13.02× | Sports |
| La Liga | 4.35× | Sports |
| Manchester United F.C. | 4× | Sports |
| Sports | 1.65× | Sports |
| FC Barcelona | 3.12× | Sports |
| UEFA Europa League | 3.66× | Sports |
| Manchester City F.C. | 3.8× | Sports |
| SV Werder Bremen | 2.28× | Sports |
| Liverpool F.C. | 4.01× | Sports |
| Juventus F.C. | 4.01× | Sports |
| Bundesliga | 1.8× | Sports |
| TikTok | 1.59× | Internet & Social Media |
| Football player | 7.87× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 1.26 |
| Early Adopter Mentality | POWER | 1.22 |
| Risk Appetite | THRILL | 1.19 |
| Luxury Orientation | PREMIUM | 1.16 |
| Sports Activity | POWER | 1.09 |
| Sustainability | BALANCE | 1.06 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 10.2% |
| United Kingdom | 10.0% |
| Brazil | 8.9% |
See Chelsea F.C. audiences in other countries
More Soccer audiences in Germany
- Borussia Dortmund (41,191,516)
- FC Bayern Munich (24,331,511)
- Bundesliga (23,414,929)
- FIFA World Cup (19,622,305)
- UEFA Champions League (18,624,368)
Frequently asked questions
How many fans does Chelsea F.C. have in Germany?
Chelsea F.C. has an estimated audience of 3,601,759 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Chelsea F.C. fans?
32.7% of Chelsea F.C. fans are female, 67.3% are male, with an average age of 31.6 years.
Which brands do Chelsea F.C. fans like most?
Chelsea F.C. fans show strongest brand affinity for Transfermarkt (6.08×), FIFA World Cup (3.31×), and Borussia Dortmund (1.89×) over the country average.
Where do Chelsea F.C. fans live in Germany?
Chelsea F.C. fans in Germany are most concentrated in Nordrhein-Westfalen (reach 770,332), Bayern (reach 597,879), and Baden-Württemberg (reach 539,124). These three regions account for the largest share of the active audience.
What other brands do Chelsea F.C. fans also like?
Beyond Chelsea F.C. itself, the audience over-indexes on FIFA World Cup (3.31×), Borussia Dortmund (1.89×), UEFA Champions League (2.78×), and Real Madrid C.F. (3.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Chelsea F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.