Rascasse Audience Intelligence

Liverpool F.C. Audience in United States

A data profile of the people who buy, follow and care about Liverpool F.C. in United States — modelled from more than twelve digital signal sources. Liverpool F.C. has an estimated audience of 8,226,073 people in United States.

#17among Soccer in United States#91among Team in United States#346in Sports

The average Liverpool F.C. fan in United States is 31.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include FIFA World Cup 2026, FIFA World Cup, UEFA Champions League, with strongest over-indexing on FIFA World Cup 2026 (3.91× the country average).

Demographically, the Liverpool F.C. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Liverpool F.C. fan in United States is more male, around 31.5 years old, with strong Risk Appetite tendencies and a notable affinity for FIFA World Cup 2026.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Liverpool F.C. profile in United States.

Audience size
8.2M
in United States
Gender
32.4%♀
67.6% male
Age
31.5
average years
Country rank
#4314
Team in United States
Fig. 01

Search interest · 12-month trend

-20%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Liverpool F.C. fans

32.4% are female, 67.6% are male, average age 31.5.

Fig. 02

Gender split

32.4%
Female
67.6%
Male
Demographic split for Liverpool F.C. audience in United States
MetricValue
Female32.4%
Male67.6%
Average age31.5
Estimated audience size8,226,073
Fig. 03

Age distribution

Ø 31.5
average years
Age distribution of the Liverpool F.C. audience in United States
Age bracketShare%
16-1940%
20-2924%
30-3916%
40-4912%
50+8%
Fig. 04

Worldwide distribution

11.3%

of the worldwide Liverpool F.C. audience comes from United States.

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom20.0%
United States11.3%
Germany6.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Liverpool F.C. audience in United States is strongest.

Fig. 05

Top regions by affinity

Liverpool F.C. fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~50K1.85×
02New York~800K1.74×
03New Jersey~400K1.72×
04Maryland~200K1.71×
05Virginia~300K1.67×
06Massachusetts~300K1.65×
07Rhode Island~40K1.48×
08Florida~800K1.47×
09Connecticut~100K1.43×
10Georgia~300K1.31×
11Washington~200K1.26×
12California~1M1.25×
13Illinois~300K1.22×
14Colorado~200K1.22×
15North Carolina~300K1.14×
16Vermont~20K1.11×
17Texas~800K1.10×
18Minnesota~100K1.09×
19Utah~80K1.09×
20Maine~30K1.05×
21Nevada~80K1.01×
22Delaware~20K1.00×
23Pennsylvania~300K0.98×
24Indiana~100K0.96×
25Nebraska~40K0.93×
26Oregon~90K0.91×
27Wisconsin~100K0.90×
28South Carolina~100K0.87×
29Iowa~60K0.87×
30Tennessee~100K0.86×
31Kansas~60K0.85×
32New Hampshire~30K0.84×
33Arizona~100K0.81×
34Kentucky~80K0.81×
35Missouri~100K0.80×
36Michigan~200K0.79×
37Ohio~200K0.77×
38Idaho~30K0.76×
39South Dakota~10K0.71×
40Alaska~10K0.71×
41North Dakota~10K0.71×
42Oklahoma~60K0.69×
43New Mexico~30K0.69×
44Louisiana~70K0.67×
45Montana~10K0.65×
46West Virginia~20K0.60×
47Hawaii~20K0.60×
48Alabama~70K0.58×
49Arkansas~40K0.58×
50Mississippi~30K0.47×
Fig. 06

Affinity by region

Affinity by region — Liverpool F.C., United States
0.47×1.00×1.85×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Liverpool F.C. audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
#·InterestCategoryAffinity×
01Norwich City F.C.Sports33.48×
02Marcus RashfordSports15.14×
03Football playerBusiness & Career14.96×
04Los Angeles ChargersSports11.56×
05UEFA Champions LeagueSports8.02×
06Manchester City F.C.Sports7.93×
07Lionel MessiSports7.69×
08Arsenal F.C.Sports7.38×
09NeymarSports7.33×
10Cristiano RonaldoSports7.18×
11Manchester United F.C.Sports6.81×
12Premier LeagueSports6.75×
13SlideShow (TV series)Movie / TV Show / Series5.19×
14FIFA World CupSports4.45×
15FIFA World Cup 2026Sports3.91×
16FC BarcelonaSports3.90×
17Real Madrid C.F.Sports3.82×
18WNBASports3.41×
19SpotifyInternet & Social Media1.90×
20BeautyBeauty & Wellness1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Liverpool F.C. audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.23×
Early Adopter MentalityPOWER1.20×
Social Media UsageJOY0.99×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Liverpool F.C. audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.50×
Convenience OrientationPREMIUM0.55×
Family OrientationCONSERVATISM0.56×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Liverpool F.C. have in United States?

Liverpool F.C. has an estimated audience of 8,226,073 people in United States, concentrated in California and Florida.

02

What is the gender split and age of Liverpool F.C. fans?

32.4% of Liverpool F.C. fans are female, 67.6% are male, with an average age of 31.5 years.

03

Which brands do Liverpool F.C. fans like most?

Liverpool F.C. fans show strongest brand affinity for FIFA World Cup 2026 (3.91×), FIFA World Cup (4.45×), and UEFA Champions League (8.02×) over the country average.

04

Where do Liverpool F.C. fans live in United States?

Liverpool F.C. fans in United States are most concentrated in California (reach ~1M), Florida (reach ~800K), and New York (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Liverpool F.C. fans also like?

Beyond Liverpool F.C. itself, the audience over-indexes on FIFA World Cup (4.45×), UEFA Champions League (8.02×), SlideShow (TV series) (5.19×), and Manchester United F.C. (6.81×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Liverpool F.C. audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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