Liverpool F.C. Audience in United States

Liverpool F.C. logo

Liverpool F.C. has an estimated audience of 8,272,239 people in United States. 32.4% are female, 67.6% are male, average age 31.5. Top regions: California, New York, Florida. Top brand affinities: FIFA World Cup, UEFA Champions League, Manchester United F.C., Premier League, Manchester City F.C..

The average Liverpool F.C. fan in United States is 31.5 years old, more male, and lives primarily in California. The audience is concentrated in California, New York, Florida. Top brand affinities include FIFA World Cup, UEFA Champions League, Manchester United F.C., with strongest over-indexing on FIFA World Cup (4.45× the country average). Demographically, the Liverpool F.C. audience skews more male with an average age of 31.5, and over-indexes on personality traits such as LGBTQ+ Identity, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of Liverpool F.C. fans

Demographic split for Liverpool F.C. audience in United States
MetricValue
Female32.4%
Male67.6%
Average age31.5
Estimated audience size8,272,239

Audience persona

The typical Liverpool F.C. fan in United States is more male, around 31.5 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for FIFA World Cup.

Top regions in United States

Top regions ranked by reach for Liverpool F.C. in United States
RegionReachAffinity
California1,210,9101.33×
New York864,4721.87×
Florida852,0431.52×
Texas847,8271.19×
New Jersey385,4501.83×
Illinois356,6571.29×
Virginia311,4211.55×
Georgia307,7251.21×
North Carolina301,2891.21×
Massachusetts288,6371.77×
Pennsylvania269,1930.97×
Maryland256,4061.8×
Ohio200,9140.79×
Washington193,2911.16×
Michigan174,0330.8×
Colorado172,5501.32×
Tennessee155,5840.94×
Indiana146,9830.97×
Minnesota138,6971.17×
Arizona138,3000.82×
Connecticut120,7931.46×
South Carolina114,7080.92×
Missouri108,4670.81×
Wisconsin101,1940.81×
Oregon87,7140.93×
Kentucky85,5960.83×
Nevada81,3261.02×
Utah72,6250.98×
Louisiana71,9300.67×
Alabama68,4840.59×
Oklahoma62,3690.68×
Iowa58,3410.86×
Kansas54,1770.83×
Washington, District of Columbia48,7671.96×
Rhode Island38,6201.47×
Arkansas37,5760.55×
Nebraska36,0470.87×
Mississippi29,9830.44×
Maine29,4420.99×
New Mexico28,3520.68×
Idaho26,9650.65×
New Hampshire25,1490.77×
Delaware21,2940.93×
Hawaii19,7060.55×
West Virginia17,5350.46×
Vermont14,9951.03×
Montana13,0660.57×
South Dakota11,6530.61×
North Dakota9,4970.56×
Alaska9,0540.51×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Liverpool F.C. audience
BrandAffinityCategory
FIFA World Cup4.45×Sports
UEFA Champions League8.02×Sports
Manchester United F.C.6.81×Sports
Premier League6.75×Sports
Manchester City F.C.7.93×Sports
FC Bayern Munich5.36×Sports
Real Madrid C.F.3.82×Sports
Los Angeles Chargers11.56×Sports
Cristiano Ronaldo7.18×Sports
Norwich City F.C.33.48×Sports
FC Barcelona3.9×Sports
Beauty1.61×Beauty & Wellness
Arsenal F.C.7.38×Sports
Football player14.96×Business & Career
Spotify1.9×Internet & Social Media
2. Bundesliga17.96×Sports
WNBA3.41×Sports
Chelsea F.C.5.89×Sports
UEFA Europa League6.35×Sports
Lionel Messi7.69×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Liverpool F.C. audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.98
Luxury OrientationPREMIUM1.61
Early Adopter MentalityPOWER1.34
SustainabilityBALANCE1.29
Sports ActivityPOWER1.24
Design AffinityPREMIUM1.23

Worldwide distribution

Worldwide audience distribution share by country for Liverpool F.C.
CountryShare
United Kingdom19.3%
United States10.9%
Italy6.9%

See Liverpool F.C. audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does Liverpool F.C. have in United States?

Liverpool F.C. has an estimated audience of 8,272,239 people in United States, concentrated in California and New York.

What is the gender split and age of Liverpool F.C. fans?

32.4% of Liverpool F.C. fans are female, 67.6% are male, with an average age of 31.5 years.

Which brands do Liverpool F.C. fans like most?

Liverpool F.C. fans show strongest brand affinity for FIFA World Cup (4.45×), UEFA Champions League (8.02×), and Manchester United F.C. (6.81×) over the country average.

Where do Liverpool F.C. fans live in United States?

Liverpool F.C. fans in United States are most concentrated in California (reach 1,210,910), New York (reach 864,472), and Florida (reach 852,043). These three regions account for the largest share of the active audience.

What other brands do Liverpool F.C. fans also like?

Beyond Liverpool F.C. itself, the audience over-indexes on UEFA Champions League (8.02×), Manchester United F.C. (6.81×), Premier League (6.75×), and Manchester City F.C. (7.93×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Liverpool F.C.. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.