A data profile of the people who buy, follow and care about Ariana Grande in United Kingdom — modelled from more than twelve digital signal sources. Ariana Grande has an estimated audience of 4,334,248 people in United Kingdom.
The average Ariana Grande fan in United Kingdom is 33.1 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, North West.
Top brand affinities include TikTok, Rhianna (singer), Superman, with strongest over-indexing on TikTok (3.12× the country average).
Demographically, the Ariana Grande audience skews more female with an average age of 33.1, and over-indexes on personality traits such as Early Adopter Mentality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Ariana Grande fan in United Kingdom is more female, around 33.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for TikTok.
The key figures that characterise the Ariana Grande profile in United Kingdom.
69.4% are female, 30.6% are male, average age 33.1.
| Metric | Value |
|---|---|
| Female | 69.4% |
| Male | 30.6% |
| Average age | 33.1 |
| Estimated audience size | 4,334,248 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 32% | |
| 20-29 | 28% | |
| 30-39 | 17% | |
| 40-49 | 13% | |
| 50+ | 10% |
of the worldwide Ariana Grande audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 32.9% |
| United Kingdom | 6.4% |
| Brazil | 5.2% |
Where the Ariana Grande audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~600K | 1.32× | |
| 02 | East Midlands | ~300K | 1.13× | |
| 03 | South West | ~400K | 1.12× | |
| 04 | East of England | ~400K | 1.10× | |
| 05 | Wales | ~300K | 1.07× | |
| 06 | South East | ~600K | 1.05× | |
| 07 | England | ~3M | 1.00× | |
| 08 | Northern Ireland | ~100K | 0.97× | |
| 09 | Scotland | ~400K | 0.96× | |
| 10 | Greater London | ~500K | 0.88× | |
| 11 | North East | ~100K | 0.88× | |
| 12 | Yorkshire and the Humber | ~300K | 0.78× | |
| 13 | West Midlands | ~100K | 0.74× |
The strongest cross-interests of the Ariana Grande audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gigi Hadid | Fashion & Accessoires | 10.00× | ||
| 02 | Teyana Taylor | Movies & TV | 8.76× | ||
| 03 | Rhianna (singer) | Music & Radio | 7.75× | ||
| 04 | Zendaya | Movies & TV | 7.07× | ||
| 05 | Selena Gomez | Movies & TV | 6.80× | ||
| 06 | Independent music | Music & Radio | 5.82× | ||
| 07 | Sabrina Carpenter | Music & Radio | 5.25× | ||
| 08 | Millie Bobby Brown | Movies & TV | 4.89× | ||
| 09 | Lace wig | Beauty & Wellness | 4.71× | ||
| 10 | Harry Styles | Music & Radio | 4.57× | ||
| 11 | Hair Extensions | Beauty & Wellness | 4.49× | ||
| 12 | Makeup Tutorials | Beauty & Wellness | 4.02× | ||
| 13 | Taylor Swift | Music & Radio | 3.62× | ||
| 14 | Fashion show | Fashion & Accessoires | 3.58× | ||
| 15 | Livemusic | Music & Radio | 3.43× | ||
| 16 | TikTok | Internet & Social Media | 3.12× | ||
| 17 | Snapchat | Internet & Social Media | 3.02× | ||
| 18 | Self care | Health | 2.99× | ||
| 19 | Superman | Movies & TV | 2.78× | ||
| 20 | FIFA World Cup | Sports | 1.56× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 1.52× | |
| Mindfulness | BALANCE | 1.51× | |
| Luxury Orientation | PREMIUM | 1.32× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.55× | |
| Quality Awareness | PREMIUM | 0.65× | |
| Patriotism | CONSERVATISM | 0.70× |
Ariana Grande has an estimated audience of 4,334,248 people in United Kingdom, concentrated in England and South East.
69.4% of Ariana Grande fans are female, 30.6% are male, with an average age of 33.1 years.
Ariana Grande fans show strongest brand affinity for TikTok (3.12×), Rhianna (singer) (7.75×), and Superman (2.78×) over the country average.
Ariana Grande fans in United Kingdom are most concentrated in England (reach ~3M), South East (reach ~600K), and North West (reach ~600K). These three regions account for the largest share of the active audience.
Beyond Ariana Grande itself, the audience over-indexes on Rhianna (singer) (7.75×), Superman (2.78×), Zendaya (7.07×), and Millie Bobby Brown (4.89×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Ariana Grande. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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