A data profile of the people who buy, follow and care about Madonna in United Kingdom — modelled from more than twelve digital signal sources. Madonna has an estimated audience of 3,155,361 people in United Kingdom.
The average Madonna fan in United Kingdom is 41.9 years old, more female, and lives primarily in England.
The audience is concentrated in England, North West, South East.
Top brand affinities include YouTube Music, Boy George, Spandau Ballet, with strongest over-indexing on YouTube Music (18.75× the country average).
Demographically, the Madonna audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Mindfulness, Design Affinity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Madonna fan in United Kingdom is more female, around 41.9 years old, with strong Mindfulness tendencies and a notable affinity for YouTube Music.
The key figures that characterise the Madonna profile in United Kingdom.
62.0% are female, 38.0% are male, average age 41.9.
| Metric | Value |
|---|---|
| Female | 62.0% |
| Male | 38.0% |
| Average age | 41.9 |
| Estimated audience size | 3,155,361 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 18% | |
| 40-49 | 24% | |
| 50+ | 25% |
of the worldwide Madonna audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 19.4% |
| United Kingdom | 7.8% |
| Italy | 6.0% |
Where the Madonna audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | North West | ~400K | 1.31× | |
| 02 | East Midlands | ~200K | 1.16× | |
| 03 | South West | ~200K | 1.12× | |
| 04 | East of England | ~200K | 1.06× | |
| 05 | England | ~2M | 1.05× | |
| 06 | Wales | ~100K | 1.03× | |
| 07 | Scotland | ~200K | 1.02× | |
| 08 | Greater London | ~300K | 0.99× | |
| 09 | South East | ~300K | 0.98× | |
| 10 | Northern Ireland | ~70K | 0.93× | |
| 11 | North East | ~90K | 0.90× | |
| 12 | Yorkshire and the Humber | ~200K | 0.78× | |
| 13 | West Midlands | ~80K | 0.70× |
The strongest cross-interests of the Madonna audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Miami Vice | Movies & TV | 19.07× | ||
| 02 | Frankie Goes to Hollywood | Music & Radio | 18.87× | ||
| 03 | YouTube Music | Internet & Social Media | 18.75× | ||
| 04 | Cyndi Lauper | Music & Radio | 15.44× | ||
| 05 | Erasure | Music & Radio | 14.07× | ||
| 06 | Spandau Ballet | Music & Radio | 13.06× | ||
| 07 | Duran Duran | Music & Radio | 12.86× | ||
| 08 | Tears for Fears | Music & Radio | 11.97× | ||
| 09 | Kim Wilde | Music & Radio | 11.96× | ||
| 10 | Belinda Carlisle | Fashion & Accessoires | 10.65× | ||
| 11 | Boy George | Music & Radio | 9.86× | ||
| 12 | Billy Idol | Music & Radio | 9.73× | ||
| 13 | Kate Bush | Music & Radio | 8.21× | ||
| 14 | Bonnie Tyler | Music & Radio | 8.10× | ||
| 15 | Cher | Music & Radio | 6.23× | ||
| 16 | Phil Collins | Music & Radio | 6.17× | ||
| 17 | Joanna Lumley | Movies & TV | 5.99× | ||
| 18 | Michael Jackson | Music & Radio | 3.00× | ||
| 19 | Rock music | Music & Radio | 1.95× | ||
| 20 | Pets | Pets & Animals | 1.65× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.78× | |
| Design Affinity | PREMIUM | 1.50× | |
| Pet Ownership | JOY | 1.43× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Need for Security | CONSERVATISM | 0.93× | |
| Social Media Usage | JOY | 0.96× |
Madonna has an estimated audience of 3,155,361 people in United Kingdom, concentrated in England and North West.
62.0% of Madonna fans are female, 38.0% are male, with an average age of 41.9 years.
Madonna fans show strongest brand affinity for YouTube Music (18.75×), Boy George (9.86×), and Spandau Ballet (13.06×) over the country average.
Madonna fans in United Kingdom are most concentrated in England (reach ~2M), North West (reach ~400K), and South East (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Madonna itself, the audience over-indexes on Boy George (9.86×), Spandau Ballet (13.06×), Cyndi Lauper (15.44×), and Duran Duran (12.86×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Madonna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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