Madonna Audience in United States

Madonna has an estimated audience of 6,763,940 people in United States. 57.7% are female, 42.3% are male, average age 35.3. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, Cher, Léa Seydoux, Superman, YouTube Music.

The average Madonna fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, Cher, Léa Seydoux, with strongest over-indexing on Kia Sportage (20.22× the country average). Demographically, the Madonna audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Pop

Demographics of Madonna fans

Demographic split for Madonna audience in United States
MetricValue
Female57.7%
Male42.3%
Average age35.3
Estimated audience size6,763,940

Audience persona

The typical Madonna fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Madonna in United States
RegionReachAffinity
California935,5571.26×
Texas643,3651.11×
Florida519,7501.14×
New York474,8481.26×
Illinois267,5941.19×
Pennsylvania239,8231.05×
Michigan208,0321.18×
Ohio207,5621×
North Carolina207,1511.02×
Georgia193,2340.93×
New Jersey187,8421.09×
Arizona163,9861.19×
Virginia154,3630.94×
Massachusetts153,9161.16×
Washington140,2671.03×
Maryland133,7491.15×
Tennessee124,9040.92×
Indiana123,3291×
South Carolina104,7451.03×
Missouri101,4490.93×
Colorado95,5970.9×
Louisiana90,3991.04×
Wisconsin90,1450.89×
Alabama88,9630.94×
Minnesota85,1590.88×
Oregon79,3301.02×
Kentucky75,8840.89×
Oklahoma72,8350.97×
Connecticut69,9881.03×
Utah68,2501.13×
Nevada67,1541.03×
Nebraska61,9431.83×
Iowa60,9191.09×
Kansas52,4180.98×
New Mexico51,9071.53×
Arkansas50,8600.91×
Mississippi43,1580.77×
Maine32,4731.34×
Rhode Island31,9141.48×
Idaho28,7130.85×
West Virginia27,2700.87×
Hawaii26,2970.9×
Montana25,7941.37×
New Hampshire22,3810.84×
Washington, District of Columbia18,6290.92×
Delaware15,6710.84×
Alaska12,5980.87×
South Dakota11,9120.76×
North Dakota10,9520.79×
Vermont9,3690.79×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Madonna audience
BrandAffinityCategory
Kia Sportage20.22×Cars & Mobility
Cher9.46×Music & Radio
Léa Seydoux20.54×Movies & TV
Superman1.55×Movies & TV
YouTube Music3.01×Internet & Social Media
Honda HR-V13.48×Cars & Mobility
LGBT tourism17×Travel & Leisure
Houston Astros4.41×Sports
Do it yourself (DIY)1.65×Home & Garden
Kylie Minogue11.51×Music & Radio
Los Angeles Dodgers3.32×Sports
Tony Award4.22×Arts & Culture
Scooby-Doo2.37×Movies & TV
Harry Potter1.59×Movies & TV
Pre-school playgroup14.58×Kids & Family
Concerts1.53×Music & Radio
Balenciaga3.7×Fashion & Accessoires
Tattoos1.73×Fashion & Accessoires
Disneyland Paris4.91×Travel & Leisure
Kohl's1.56×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Madonna audience
TraitClusterScore
LGBTQ+ IdentityOPEN9.23
Design AffinityPREMIUM1.52
ExtroversionTHRILL1.43
TraditionCONSERVATISM1.43
Sports ActivityPOWER1.4
MindfulnessBALANCE1.35

Worldwide distribution

Worldwide audience distribution share by country for Madonna
CountryShare
United States21.9%
United Kingdom8.2%
Italy6.9%

See Madonna audiences in other countries

More Pop audiences in United States

Frequently asked questions

How many fans does Madonna have in United States?

Madonna has an estimated audience of 6,763,940 people in United States, concentrated in California and Texas.

What is the gender split and age of Madonna fans?

57.7% of Madonna fans are female, 42.3% are male, with an average age of 35.3 years.

Which brands do Madonna fans like most?

Madonna fans show strongest brand affinity for Kia Sportage (20.22×), Cher (9.46×), and Léa Seydoux (20.54×) over the country average.

Where do Madonna fans live in United States?

Madonna fans in United States are most concentrated in California (reach 935,557), Texas (reach 643,365), and Florida (reach 519,750). These three regions account for the largest share of the active audience.

What other brands do Madonna fans also like?

Beyond Madonna itself, the audience over-indexes on Cher (9.46×), Léa Seydoux (20.54×), Superman (1.55×), and YouTube Music (3.01×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Madonna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.