Rascasse Audience Intelligence

Madonna Audience in United States

Name: Madonna — United States
Creator: Rascasse
License: https://rascasse.com/terms/

A data profile of the people who buy, follow and care about Madonna in United States — modelled from more than twelve digital signal sources. Madonna has an estimated audience of 7,870,484 people in United States.

#15among Pop in United States #321among Person in United States #341in Music & Radio

The average Madonna fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Food and drink, Rock music, Philosophy, with strongest over-indexing on Food and drink (1.56× the country average).

Demographically, the Madonna audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Madonna fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Food and drink.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Madonna profile in United States.

Audience size

7.9M

in United States

Gender

57.7%♀

42.3% male

Age

35.3

average years

Country rank

#4496

Person in United States

Fig. 01

Search interest · 12-month trend

Monthly searches · Source: Rascasse Audience Intelligence

Section 02

Demographics of Madonna fans

57.7% are female, 42.3% are male, average age 35.3.

Fig. 02

Gender split

57.7%

Female

42.3%

Male

Demographic split for Madonna audience in United States
Metric	Value
Female	57.7%
Male	42.3%
Average age	35.3
Estimated audience size	7,870,484

Fig. 03

Age distribution

Age distribution of the Madonna audience in United States
Age bracket	Share	%
16-19		30%
20-29		21%
30-39		18%
40-49		17%
50+		14%

Fig. 04

Worldwide distribution

19.4%

of the worldwide Madonna audience comes from United States.

Worldwide audience distribution share by country for Madonna
Country	Share
United States	19.4%
United Kingdom	7.8%
Italy	6.0%

Section 03

Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Madonna audience in United States is strongest.

Fig. 05

Top regions by affinity

Madonna fans by region: top regions in United States
#	Region	Reach	×
01	Nebraska	~50K	1.60×
02	New Mexico	~50K	1.39×
03	Rhode Island	~30K	1.36×
04	New York	~500K	1.25×
05	Maine	~30K	1.24×
06	California	~900K	1.22×
07	Montana	~20K	1.22×
08	Michigan	~200K	1.15×
09	Massachusetts	~200K	1.15×
10	Arizona	~200K	1.13×
11	Alaska	~20K	1.13×
12	Illinois	~300K	1.12×
13	Florida	~500K	1.11×
14	New Jersey	~200K	1.10×
15	Pennsylvania	~200K	1.08×
16	Maryland	~100K	1.08×
17	Connecticut	~70K	1.08×
18	Utah	~60K	1.06×
19	Texas	~600K	1.04×
20	Oregon	~80K	1.04×
21	Nevada	~70K	1.03×
22	Iowa	~60K	1.03×
23	Washington	~100K	1.02×
24	Louisiana	~90K	1.02×
25	Ohio	~200K	0.99×
26	Indiana	~100K	0.99×
27	South Carolina	~100K	0.98×
28	North Carolina	~200K	0.97×
29	Oklahoma	~70K	0.96×
30	Kansas	~50K	0.96×
31	Virginia	~200K	0.95×
32	Washington, District of Columbia	~20K	0.95×
33	Missouri	~100K	0.94×
34	Tennessee	~100K	0.93×
35	Colorado	~100K	0.92×
36	Arkansas	~50K	0.92×
37	West Virginia	~30K	0.92×
38	Hawaii	~30K	0.92×
39	Georgia	~200K	0.91×
40	Wisconsin	~90K	0.91×
41	Minnesota	~90K	0.91×
42	Alabama	~90K	0.91×
43	Kentucky	~80K	0.91×
44	Idaho	~30K	0.90×
45	Vermont	~10K	0.90×
46	New Hampshire	~20K	0.89×
47	Delaware	~20K	0.89×
48	North Dakota	~10K	0.85×
49	Mississippi	~40K	0.81×
50	South Dakota	~10K	0.81×

Affinity by region — Madonna, United States

Section 04

Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Madonna audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Madonna audience
#	Interest	Category	×
01	Boy George	Music & Radio	7.08×
02	Kelly Osbourne	Music & Radio	4.15×
03	Sex and the City	Movies & TV	3.38×
04	Catherine O'Hara	Movies & TV	2.83×
05	Michael Jackson	Music & Radio	2.36×
06	Beetlejuice	Movies & TV	2.35×
07	Britney Spears	Music & Radio	2.30×
08	Philosophy	Business & Career	2.04×
09	Rock music	Music & Radio	1.87×
10	Harry Potter	Movies & TV	1.81×
11	Alcoholic beverages	Food & Beverages	1.78×
12	Pop music	Music & Radio	1.75×
13	New York City	Travel & Leisure	1.73×
14	Superman	Movies & TV	1.69×
15	Hip hop music	Music & Radio	1.69×
16	Comedy movies	Movies & TV	1.68×
17	Food and drink	Food & Beverages	1.56×
18	Family	Kids & Family	1.56×
19	Shoes	Fashion & Accessoires	1.51×
20	Photography	Arts & Culture	1.50×

Section 05

Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Madonna audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out

The strongest tendencies

Top personality traits over-indexed by Madonna audience · What stands out
Trait	Cluster	Score
Design Affinity	PREMIUM	1.98×
Mindfulness	BALANCE	1.78×
Tradition	CONSERVATISM	1.52×

0×1.00× baseline2×

↓ Rather not

The weakest tendencies

Top personality traits over-indexed by Madonna audience · Rather not
Trait	Cluster	Score
Patriotism	CONSERVATISM	0.83×
Need for Security	CONSERVATISM	0.99×
Career Orientation	POWER	1.01×

0×1.00× baseline2×

Section 06

Frequently asked questions

How many fans does Madonna have in United States?

Madonna has an estimated audience of 7,870,484 people in United States, concentrated in California and Texas.

What is the gender split and age of Madonna fans?

57.7% of Madonna fans are female, 42.3% are male, with an average age of 35.3 years.

Which brands do Madonna fans like most?

Madonna fans show strongest brand affinity for Food and drink (1.56×), Rock music (1.87×), and Philosophy (2.04×) over the country average.

Where do Madonna fans live in United States?

Madonna fans in United States are most concentrated in California (reach ~900K), Texas (reach ~600K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

What other brands do Madonna fans also like?

Beyond Madonna itself, the audience over-indexes on Rock music (1.87×), Philosophy (2.04×), Alcoholic beverages (1.78×), and Superman (1.69×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Madonna audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Madonna. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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