Rascasse Audience Intelligence

Zara Larsson Audience in United Kingdom

Zara Larsson has an estimated audience of 2.9M people in United Kingdom.

#20among Pop in United Kingdom
#148among people in United Kingdom
#184in Music & Radio

The average Zara Larsson fan in United Kingdom is 34.0 years old, more female, and lives primarily in South East.

By number of fans, Zara Larsson ranks #20 among the 945 objects in Pop in United Kingdom — 2.3× the group median.

Its fans are 10.4 years younger than the group average of 44.4.

Women make up 64.6% of the fan base, 2.3 percentage points more than the group average.

Compared with the other 944 objects in Pop, Zara Larsson fans stand out for their interest in Mabel, Hailee Steinfeld and Halsey.

Most fans live in South East, North West, Greater London.

Top affinities include Mabel, Hailee Steinfeld, Charli XCX, with strongest over-indexing on Mabel (19.73× the country average).

Demographically, the Zara Larsson audience skews more female with an average age of 34.0, and over-indexes on personality traits such as Mindfulness.

The typical Zara Larsson fan in United Kingdom is more female, around 34.0 years old, with strong Mindfulness tendencies and a notable affinity for Mabel.

Category: Music & Radio · Type: Person · Subtype: Pop

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.9M
in United Kingdom
Gender
64.6%♀
35.4% male
Age
34.0
average years
Country rank
#2690
among all objects in United Kingdom
Fig. 01

Search interest · 12-month trend

+315%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Zara Larsson fans

64.6% are female, 35.4% are male, average age 34.0.

Fig. 02

Gender split

64.6%
Female
35.4%
Male
Demographic split for Zara Larsson audience in United Kingdom
MetricValue
Female64.6%
Male35.4%
Average age34.0
Estimated audience size2.9M
Fig. 03

Age distribution

Ø 34.0
average years
Age distribution of the Zara Larsson audience in United Kingdom
Age bracketShare%
16-2434%
25-3426%
35-4416%
45-5413%
55+11%
Fig. 04

Worldwide distribution

8.3%

of the worldwide Zara Larsson audience comes from United Kingdom.

Worldwide audience distribution share by country for Zara Larsson
CountryShare
United States30.1%
United Kingdom8.3%
Brazil5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United Kingdom average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Zara Larsson fans by region: top regions in United Kingdom
#RegionReachAffinity×
01North West~400K1.26×
02South West~300K1.10×
03Scotland~300K1.09×
04East Midlands~200K1.09×
05East of England~300K1.08×
06South East~400K1.07×
07Greater London~400K1.06×
08Northern Ireland~80K0.99×
09Wales~100K0.93×
10North East~100K0.86×
11Yorkshire and the Humber~200K0.76×
12West Midlands~200K0.74×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Zara Larsson audience vs. the country average
#·InterestCategoryAffinity×
01MabelMusic & Radio19.73×
02Hailee SteinfeldMovies & TV15.28×
03Charli XCXMusic & Radio11.78×
04HalseyMusic & Radio10.59×
05Louis TomlinsonMusic & Radio10.23×
06Dua LipaMusic & Radio10.11×
07Rita OraMusic & Radio10.11×
08Madison BeerMusic & Radio9.32×
09One DirectionMusic & Radio8.00×
10Tate McRaeMusic & Radio7.36×
11Bruno MarsMusic & Radio6.57×
12Chappell RoanMusic & Radio6.51×
13UCASBusiness & Career5.32×
14Horse trainingPets & Animals4.24×
15Folic acidHealth4.01×
16New LookFashion & Accessoires2.71×
17River IslandFashion & Accessoires2.39×
18Harry PotterMovies & TV2.14×
19WaitroseShopping2.11×
20SuperdrugShopping2.10×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Zara Larsson audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Zara Larsson audience vs. the country average · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.04×
TraditionCONSERVATISM0.97×
Community OrientationOPEN0.83×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Zara Larsson audience vs. the country average · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.36×
Urban LifestyleOPEN0.46×
IndulgenceJOY0.47×
0×1.00× baseline2×
Appendix

Explore more audiences

More Pop audiences in United Kingdom

See Zara Larsson audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United Kingdom with measurable interest in Zara Larsson over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/gb/zara-larsson-7858” · Methodology