A data profile of the people who buy, follow and care about Zara Larsson in United Kingdom — modelled from more than twelve digital signal sources. Zara Larsson has an estimated audience of 1,688,137 people in United Kingdom.
The average Zara Larsson fan in United Kingdom is 33.3 years old, more female, and lives primarily in England.
The audience is concentrated in England, South East, Greater London.
Top brand affinities include Dua Lipa, guardin, Hailee Steinfeld, with strongest over-indexing on Dua Lipa (10.11× the country average).
Demographically, the Zara Larsson audience skews more female with an average age of 33.3, and over-indexes on personality traits such as Mindfulness, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Zara Larsson fan in United Kingdom is more female, around 33.3 years old, with strong Mindfulness tendencies and a notable affinity for Dua Lipa.
The key figures that characterise the Zara Larsson profile in United Kingdom.
64.6% are female, 35.4% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 64.6% |
| Male | 35.4% |
| Average age | 33.3 |
| Estimated audience size | 1,688,137 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 34% | |
| 20-29 | 26% | |
| 30-39 | 16% | |
| 40-49 | 13% | |
| 50+ | 11% |
of the worldwide Zara Larsson audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 36.6% |
| United Kingdom | 9.5% |
| Germany | 6.4% |
Where the Zara Larsson audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Scotland | ~200K | 1.30× | |
| 02 | North West | ~200K | 1.26× | |
| 03 | Northern Ireland | ~60K | 1.18× | |
| 04 | Wales | ~100K | 1.11× | |
| 05 | South West | ~200K | 1.10× | |
| 06 | East Midlands | ~100K | 1.09× | |
| 07 | East of England | ~200K | 1.08× | |
| 08 | South East | ~200K | 1.07× | |
| 09 | Greater London | ~200K | 1.06× | |
| 10 | North East | ~60K | 0.86× | |
| 11 | Yorkshire and the Humber | ~100K | 0.76× | |
| 12 | West Midlands | ~50K | 0.74× | |
| 13 | England | ~600K | 0.41× |
The strongest cross-interests of the Zara Larsson audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Mabel | Music & Radio | 19.73× | ||
| 02 | Hailee Steinfeld | Movies & TV | 15.28× | ||
| 03 | Charli XCX | Music & Radio | 11.78× | ||
| 04 | Louis Tomlinson | Music & Radio | 10.23× | ||
| 05 | Dua Lipa | Music & Radio | 10.11× | ||
| 06 | Rita Ora | Music & Radio | 10.11× | ||
| 07 | Madison Beer | Music & Radio | 9.32× | ||
| 08 | Tate McRae | Music & Radio | 7.36× | ||
| 09 | Chappell Roan | Music & Radio | 6.51× | ||
| 10 | UCAS | Business & Career | 5.32× | ||
| 11 | Horse & Rider | Pets & Animals | 4.73× | ||
| 12 | Horse training | Pets & Animals | 4.24× | ||
| 13 | Folic acid | Health | 4.01× | ||
| 14 | Mumsnet | Kids & Family | 3.42× | ||
| 15 | New Look | Fashion & Accessoires | 2.71× | ||
| 16 | guardin | Music & Radio | 2.46× | ||
| 17 | River Island | Fashion & Accessoires | 2.39× | ||
| 18 | Harry Potter | Movies & TV | 2.14× | ||
| 19 | Waitrose | Shopping | 2.11× | ||
| 20 | Superdrug | Shopping | 2.10× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 1.04× | |
| Tradition | CONSERVATISM | 0.97× | |
| Community Orientation | OPEN | 0.83× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.36× | |
| Urban Lifestyle | OPEN | 0.46× | |
| Indulgence | JOY | 0.47× |
Zara Larsson has an estimated audience of 1,688,137 people in United Kingdom, concentrated in England and South East.
64.6% of Zara Larsson fans are female, 35.4% are male, with an average age of 33.3 years.
Zara Larsson fans show strongest brand affinity for Dua Lipa (10.11×), guardin (2.46×), and Hailee Steinfeld (15.28×) over the country average.
Zara Larsson fans in United Kingdom are most concentrated in England (reach ~600K), South East (reach ~200K), and Greater London (reach ~200K). These three regions account for the largest share of the active audience.
Beyond Zara Larsson itself, the audience over-indexes on guardin (2.46×), Hailee Steinfeld (15.28×), Charli XCX (11.78×), and Chappell Roan (6.51×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Zara Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.
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