Rascasse Audience Intelligence

Zara Larsson Audience in Germany

A data profile of the people who buy, follow and care about Zara Larsson in Germany — modelled from more than twelve digital signal sources. Zara Larsson has an estimated audience of 1,139,356 people in Germany.

#50among Pop in Germany#766among Person in Germany#569in Music & Radio

The average Zara Larsson fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Pets, Hailee Steinfeld, with strongest over-indexing on Harry Potter (1.73× the country average).

Demographically, the Zara Larsson audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Mindfulness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Zara Larsson fan in Germany is more female, around 29.4 years old, with strong Mindfulness tendencies and a notable affinity for Harry Potter.

Category: Music & Radio · Type: Person · Subtype: Pop

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Zara Larsson profile in Germany.

Audience size
1.1M
in Germany
Gender
58.3%♀
41.7% male
Age
29.4
average years
Country rank
#5800
Person in Germany
Fig. 01

Search interest · 12-month trend

+544%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Zara Larsson fans

58.3% are female, 41.7% are male, average age 29.4.

Fig. 02

Gender split

58.3%
Female
41.7%
Male
Demographic split for Zara Larsson audience in Germany
MetricValue
Female58.3%
Male41.7%
Average age29.4
Estimated audience size1,139,356
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Zara Larsson audience in Germany
Age bracketShare%
16-1952%
20-2918%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

6.4%

of the worldwide Zara Larsson audience comes from Germany.

Worldwide audience distribution share by country for Zara Larsson
CountryShare
United States36.6%
United Kingdom9.5%
Germany6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Zara Larsson audience in Germany is strongest.

Fig. 05

Top regions by affinity

Zara Larsson fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~40K1.25×
02Hamburg~20K1.22×
03Nordrhein-Westfalen~200K1.19×
04Bayern~100K1.11×
05Hessen~70K1.11×
06Baden-Württemberg~100K1.07×
07Niedersachsen~80K1.05×
08Schleswig-Holstein~30K1.01×
09Bremen~7K1.01×
10Rheinland-Pfalz~40K0.97×
11Sachsen~40K0.97×
12Brandenburg~20K0.89×
13Thüringen~20K0.82×
14Mecklenburg-Vorpommern~10K0.82×
15Saarland~8K0.81×
16Sachsen-Anhalt~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Zara Larsson, Germany
0.76×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Zara Larsson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Zara Larsson audience
#·InterestCategoryAffinity×
01Hailee SteinfeldMovies & TV9.21×
02Internet celebrityInternet & Social Media3.77×
03Music schoolMusic & Radio3.28×
04Hand toolHome & Garden3.00×
05CrystalFashion & Accessoires2.87×
06BabywearingKids & Family2.87×
07Horse & RiderPets & Animals2.57×
08PonyPets & Animals2.55×
09Equine nutritionPets & Animals2.53×
10Horse trainingPets & Animals2.46×
11Plant nurseryHome & Garden2.41×
12Made in ItalyBusiness & Career2.31×
13MetalworkingHome & Garden2.31×
14Horse breedingPets & Animals2.25×
15Mechanical engineeringBusiness & Career1.90×
16Popular cultureArts & Culture1.77×
17Harry PotterMovies & TV1.73×
18CelebrityMovies & TV1.69×
19TVMovies & TV1.59×
20PetsPets & Animals1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Zara Larsson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Zara Larsson audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.07×
Community OrientationOPEN0.98×
IndividualismJOY0.93×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Zara Larsson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.24×
DIY MentalityTHRILL0.39×
IndulgenceJOY0.41×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Zara Larsson have in Germany?

Zara Larsson has an estimated audience of 1,139,356 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Zara Larsson fans?

58.3% of Zara Larsson fans are female, 41.7% are male, with an average age of 29.4 years.

03

Which brands do Zara Larsson fans like most?

Zara Larsson fans show strongest brand affinity for Harry Potter (1.73×), Pets (1.51×), and Hailee Steinfeld (9.21×) over the country average.

04

Where do Zara Larsson fans live in Germany?

Zara Larsson fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Zara Larsson fans also like?

Beyond Zara Larsson itself, the audience over-indexes on Pets (1.51×), Hailee Steinfeld (9.21×), Hand tool (3×), and Horse training (2.46×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pop audiences in Germany

See Zara Larsson audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Zara Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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