Zara Larsson Audience in Germany
Zara Larsson has an estimated audience of 805,461 people in Germany. 58.3% are female, 41.7% are male, average age 29.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Hailee Steinfeld, Pets, Hand tool, Horse training.
The average Zara Larsson fan in Germany is 29.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Hailee Steinfeld, Pets, with strongest over-indexing on Harry Potter (1.73× the country average). Demographically, the Zara Larsson audience skews more female with an average age of 29.4, and over-indexes on personality traits such as Sustainability, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Zara Larsson fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 29.4 |
| Estimated audience size | 805,461 |
Audience persona
The typical Zara Larsson fan in Germany is more female, around 29.4 years old, with strong Sustainability tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 215,871 | 1.22× |
| Bayern | 156,729 | 1.21× |
| Baden-Württemberg | 128,110 | 1.17× |
| Niedersachsen | 83,172 | 1.06× |
| Hessen | 73,715 | 1.2× |
| Rheinland-Pfalz | 41,247 | 1.02× |
| Sachsen | 39,653 | 1× |
| Berlin | 38,635 | 1.07× |
| Schleswig-Holstein | 28,248 | 0.98× |
| Hamburg | 22,002 | 1.21× |
| Brandenburg | 21,628 | 0.87× |
| Thüringen | 15,677 | 0.76× |
| Sachsen-Anhalt | 15,130 | 0.72× |
| Mecklenburg-Vorpommern | 12,658 | 0.82× |
| Saarland | 7,385 | 0.75× |
| Bremen | 6,381 | 0.93× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 1.73× | Movies & TV |
| Hailee Steinfeld | 9.21× | Movies & TV |
| Pets | 1.51× | Pets & Animals |
| Hand tool | 3× | Home & Garden |
| Horse training | 2.46× | Pets & Animals |
| Horse & Rider | 2.57× | Pets & Animals |
| Horse breeding | 2.25× | Pets & Animals |
| TV | 1.59× | Movies & TV |
| Celebrity | 1.69× | Movies & TV |
| Equine nutrition | 2.53× | Pets & Animals |
| Pony | 2.55× | Pets & Animals |
| Crystal | 2.87× | Fashion & Accessoires |
| Mechanical engineering | 1.9× | Business & Career |
| Internet celebrity | 3.77× | Internet & Social Media |
| Popular culture | 1.77× | Arts & Culture |
| Music school | 3.28× | Music & Radio |
| Plant nursery | 2.41× | Home & Garden |
| Yahoo!ショッピング | 1.53× | |
| Made in Italy | 2.31× | Business & Career |
| Babywearing | 2.87× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.09 |
| Individualism | JOY | 1.75 |
| Urban Lifestyle | OPEN | 1.41 |
| Mindfulness | BALANCE | 1.37 |
| Patriotism | CONSERVATISM | 1.34 |
| Luxury Orientation | PREMIUM | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 32.8% |
| United Kingdom | 8.0% |
| Sweden | 7.6% |
See Zara Larsson audiences in other countries
More Pop audiences in Germany
- Taylor Swift (5,379,176)
- Michael Jackson (4,591,556)
- Dieter Bohlen (4,156,257)
- Peter Maffay (3,426,059)
- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Zara Larsson have in Germany?
Zara Larsson has an estimated audience of 805,461 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zara Larsson fans?
58.3% of Zara Larsson fans are female, 41.7% are male, with an average age of 29.4 years.
Which brands do Zara Larsson fans like most?
Zara Larsson fans show strongest brand affinity for Harry Potter (1.73×), Hailee Steinfeld (9.21×), and Pets (1.51×) over the country average.
Where do Zara Larsson fans live in Germany?
Zara Larsson fans in Germany are most concentrated in Nordrhein-Westfalen (reach 215,871), Bayern (reach 156,729), and Baden-Württemberg (reach 128,110). These three regions account for the largest share of the active audience.
What other brands do Zara Larsson fans also like?
Beyond Zara Larsson itself, the audience over-indexes on Hailee Steinfeld (9.21×), Pets (1.51×), Hand tool (3×), and Horse training (2.46×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Zara Larsson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.