Plant nursery Audience in Germany

Plant nursery has an estimated audience of 4,581,966 people in Germany. 63.6% are female, 36.4% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Landscape design, Landscaping, Food, Pinterest, Arts and music.
The average Plant nursery fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Landscape design, Landscaping, Food, with strongest over-indexing on Landscape design (7.12× the country average). Demographically, the Plant nursery audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Plant nursery fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 40.6 |
| Estimated audience size | 4,581,966 |
Audience persona
The typical Plant nursery fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Landscape design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 2,765,192 | 4.42× |
| Bayern | 660,795 | 0.9× |
| Nordrhein-Westfalen | 643,970 | 0.64× |
| Niedersachsen | 409,352 | 0.92× |
| Hessen | 239,454 | 0.69× |
| Sachsen | 182,802 | 0.81× |
| Rheinland-Pfalz | 167,395 | 0.73× |
| Brandenburg | 155,789 | 1.1× |
| Schleswig-Holstein | 139,734 | 0.85× |
| Berlin | 118,767 | 0.58× |
| Thüringen | 113,811 | 0.97× |
| Sachsen-Anhalt | 92,565 | 0.78× |
| Mecklenburg-Vorpommern | 71,905 | 0.82× |
| Hamburg | 66,273 | 0.64× |
| Saarland | 31,500 | 0.56× |
| Bremen | 23,026 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Landscape design | 7.12× | Business & Career |
| Landscaping | 5.98× | Home & Garden |
| Food | 1.84× | Food & Beverages |
| 2.67× | Internet & Social Media | |
| Arts and music | 1.74× | Arts & Culture |
| Movies | 1.74× | Movies & TV |
| Business and industry | 1.51× | Business & Career |
| Flower garden | 5.2× | Home & Garden |
| Harry Potter | 1.62× | Movies & TV |
| H&M | 2.08× | Shopping |
| Garden | 1.9× | Home & Garden |
| Succulent plant | 4.39× | Home & Garden |
| Flower bouquet | 3.43× | Home & Garden |
| stay at home mom | 6.94× | Kids & Family |
| Lieferando.de | 2.1× | Food & Beverages |
| Natural World | 2.11× | Fashion & Accessoires |
| Bonsai | 4.49× | Home & Garden |
| Garden centre | 3.16× | Home & Garden |
| IKEA | 1.73× | Home & Garden |
| Obi (store) | 1.72× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| Urban Lifestyle | OPEN | 1.76 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.68 |
| LGBTQ+ Identity | OPEN | 1.44 |
| Creativity | OPEN | 1.44 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 23.4% |
| United Kingdom | 9.8% |
| Italy | 8.1% |
See Plant nursery audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Plant nursery have in Germany?
Plant nursery has an estimated audience of 4,581,966 people in Germany, concentrated in Baden-Württemberg and Bayern.
What is the gender split and age of Plant nursery fans?
63.6% of Plant nursery fans are female, 36.4% are male, with an average age of 40.6 years.
Which brands do Plant nursery fans like most?
Plant nursery fans show strongest brand affinity for Landscape design (7.12×), Landscaping (5.98×), and Food (1.84×) over the country average.
Where do Plant nursery fans live in Germany?
Plant nursery fans in Germany are most concentrated in Baden-Württemberg (reach 2,765,192), Bayern (reach 660,795), and Nordrhein-Westfalen (reach 643,970). These three regions account for the largest share of the active audience.
What other brands do Plant nursery fans also like?
Beyond Plant nursery itself, the audience over-indexes on Landscaping (5.98×), Food (1.84×), Pinterest (2.67×), and Arts and music (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.