Plant nursery Audience in Germany

Plant nursery logo

Plant nursery has an estimated audience of 4,581,966 people in Germany. 63.6% are female, 36.4% are male, average age 40.6. Top regions: Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities: Landscape design, Landscaping, Food, Pinterest, Arts and music.

The average Plant nursery fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen. Top brand affinities include Landscape design, Landscaping, Food, with strongest over-indexing on Landscape design (7.12× the country average). Demographically, the Plant nursery audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Plant nursery fans

Demographic split for Plant nursery audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.6
Estimated audience size4,581,966

Audience persona

The typical Plant nursery fan in Germany is more female, around 40.6 years old, with strong Sustainability tendencies and a notable affinity for Landscape design.

Top regions in Germany

Top regions ranked by reach for Plant nursery in Germany
RegionReachAffinity
Baden-Württemberg2,765,1924.42×
Bayern660,7950.9×
Nordrhein-Westfalen643,9700.64×
Niedersachsen409,3520.92×
Hessen239,4540.69×
Sachsen182,8020.81×
Rheinland-Pfalz167,3950.73×
Brandenburg155,7891.1×
Schleswig-Holstein139,7340.85×
Berlin118,7670.58×
Thüringen113,8110.97×
Sachsen-Anhalt92,5650.78×
Mecklenburg-Vorpommern71,9050.82×
Hamburg66,2730.64×
Saarland31,5000.56×
Bremen23,0260.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Plant nursery audience
BrandAffinityCategory
Landscape design7.12×Business & Career
Landscaping5.98×Home & Garden
Food1.84×Food & Beverages
Pinterest2.67×Internet & Social Media
Arts and music1.74×Arts & Culture
Movies1.74×Movies & TV
Business and industry1.51×Business & Career
Flower garden5.2×Home & Garden
Harry Potter1.62×Movies & TV
H&M2.08×Shopping
Garden1.9×Home & Garden
Succulent plant4.39×Home & Garden
Flower bouquet3.43×Home & Garden
stay at home mom6.94×Kids & Family
Lieferando.de2.1×Food & Beverages
Natural World2.11×Fashion & Accessoires
Bonsai4.49×Home & Garden
Garden centre3.16×Home & Garden
IKEA1.73×Home & Garden
Obi (store)1.72×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Plant nursery audience
TraitClusterScore
SustainabilityBALANCE1.9
Urban LifestyleOPEN1.76
DIY MentalityTHRILL1.76
Design AffinityPREMIUM1.68
LGBTQ+ IdentityOPEN1.44
CreativityOPEN1.44

Worldwide distribution

Worldwide audience distribution share by country for Plant nursery
CountryShare
United States23.4%
United Kingdom9.8%
Italy8.1%

See Plant nursery audiences in other countries

More Home & Garden audiences in Germany

Frequently asked questions

How many fans does Plant nursery have in Germany?

Plant nursery has an estimated audience of 4,581,966 people in Germany, concentrated in Baden-Württemberg and Bayern.

What is the gender split and age of Plant nursery fans?

63.6% of Plant nursery fans are female, 36.4% are male, with an average age of 40.6 years.

Which brands do Plant nursery fans like most?

Plant nursery fans show strongest brand affinity for Landscape design (7.12×), Landscaping (5.98×), and Food (1.84×) over the country average.

Where do Plant nursery fans live in Germany?

Plant nursery fans in Germany are most concentrated in Baden-Württemberg (reach 2,765,192), Bayern (reach 660,795), and Nordrhein-Westfalen (reach 643,970). These three regions account for the largest share of the active audience.

What other brands do Plant nursery fans also like?

Beyond Plant nursery itself, the audience over-indexes on Landscaping (5.98×), Food (1.84×), Pinterest (2.67×), and Arts and music (1.74×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.