Rascasse Audience Intelligence

Plant nursery Audience in Germany

A data profile of the people who buy, follow and care about Plant nursery in Germany — modelled from more than twelve digital signal sources. Plant nursery has an estimated audience of 4,581,966 people in Germany.

#755among Topic in Germany#89in Home & Garden

The average Plant nursery fan in Germany is 40.6 years old, more female, and lives primarily in Baden-Württemberg.

The audience is concentrated in Baden-Württemberg, Bayern, Nordrhein-Westfalen.

Top brand affinities include Landscape design, Landscaping, Food, with strongest over-indexing on Landscape design (7.12× the country average).

Demographically, the Plant nursery audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Pet Ownership, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Plant nursery fan in Germany is more female, around 40.6 years old, with strong Pet Ownership tendencies and a notable affinity for Landscape design.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Plant nursery profile in Germany.

Audience size
4.6M
in Germany
Gender
63.6%♀
36.4% male
Age
40.6
average years
Country rank
#1211
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Plant nursery fans

63.6% are female, 36.4% are male, average age 40.6.

Fig. 02

Gender split

63.6%
Female
36.4%
Male
Demographic split for Plant nursery audience in Germany
MetricValue
Female63.6%
Male36.4%
Average age40.6
Estimated audience size4,581,966
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Plant nursery audience in Germany
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+22%
Fig. 04

Worldwide distribution

6.2%

of the worldwide Plant nursery audience comes from Germany.

Worldwide audience distribution share by country for Plant nursery
CountryShare
United States23.4%
United Kingdom9.8%
Italy8.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Plant nursery audience in Germany is strongest.

Fig. 05

Top regions by affinity

Plant nursery fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~2.5M4.16×
02Brandenburg~200K1.18×
03Niedersachsen~400K0.98×
04Thüringen~100K0.98×
05Bayern~700K0.95×
06Schleswig-Holstein~100K0.90×
07Mecklenburg-Vorpommern~80K0.89×
08Sachsen~200K0.88×
09Sachsen-Anhalt~100K0.88×
10Rheinland-Pfalz~200K0.82×
11Hessen~300K0.75×
12Bremen~30K0.74×
13Berlin~100K0.71×
14Nordrhein-Westfalen~700K0.70×
15Hamburg~70K0.68×
16Saarland~40K0.68×
Fig. 06

Affinity by region

Affinity by region — Plant nursery, Germany
0.68×1.00×4.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Plant nursery audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Plant nursery audience
#·InterestCategoryAffinity×
01Landscape designBusiness & Career7.12×
02stay at home momKids & Family6.94×
03LandscapingHome & Garden5.98×
04Flower gardenHome & Garden5.20×
05BonsaiHome & Garden4.49×
06Succulent plantHome & Garden4.39×
07Flower bouquetHome & Garden3.43×
08Garden centreHome & Garden3.16×
09PinterestInternet & Social Media2.67×
10Lieferando.deFood & Beverages2.10×
11H&MShopping2.08×
12TK MaxxShopping2.08×
13GardenHome & Garden1.90×
14FoodFood & Beverages1.84×
15Arts and musicArts & Culture1.74×
16MoviesMovies & TV1.74×
17IKEAHome & Garden1.73×
18Obi (store)Shopping1.72×
19Harry PotterMovies & TV1.62×
20Business and industryBusiness & Career1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Plant nursery audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Plant nursery audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.59×
Social Media UsageJOY1.49×
DIY MentalityTHRILL1.47×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Plant nursery audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.86×
Need for SecurityCONSERVATISM1.01×
ExtroversionTHRILL1.05×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Plant nursery have in Germany?

Plant nursery has an estimated audience of 4,581,966 people in Germany, concentrated in Baden-Württemberg and Bayern.

02

What is the gender split and age of Plant nursery fans?

63.6% of Plant nursery fans are female, 36.4% are male, with an average age of 40.6 years.

03

Which brands do Plant nursery fans like most?

Plant nursery fans show strongest brand affinity for Landscape design (7.12×), Landscaping (5.98×), and Food (1.84×) over the country average.

04

Where do Plant nursery fans live in Germany?

Plant nursery fans in Germany are most concentrated in Baden-Württemberg (reach ~2.5M), Bayern (reach ~700K), and Nordrhein-Westfalen (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Plant nursery fans also like?

Beyond Plant nursery itself, the audience over-indexes on Landscaping (5.98×), Food (1.84×), Pinterest (2.67×), and Arts and music (1.74×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Plant nursery audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Plant nursery. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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