Garden centre Audience in Germany
Garden centre has an estimated audience of 5,863,652 people in Germany. 64.4% are female, 35.6% are male, average age 46.7. Top regions: Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities: Jeremy Scott, Bauhaus, Gardener, Fertilizer, QVC.
The average Garden centre fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Niedersachsen. Top brand affinities include Jeremy Scott, Bauhaus, Gardener, with strongest over-indexing on Jeremy Scott (96.3× the country average). Demographically, the Garden centre audience skews more female with an average age of 46.7, and over-indexes on personality traits such as DIY Mentality, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Touchpoint
Demographics of Garden centre fans
| Metric | Value |
|---|---|
| Female | 64.4% |
| Male | 35.6% |
| Average age | 46.7 |
| Estimated audience size | 5,863,652 |
Audience persona
The typical Garden centre fan in Germany is more female, around 46.7 years old, with strong DIY Mentality tendencies and a notable affinity for Jeremy Scott.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 2,785,680 | 2.17× |
| Bayern | 823,919 | 0.87× |
| Niedersachsen | 808,154 | 1.42× |
| Baden-Württemberg | 690,812 | 0.86× |
| Hessen | 445,029 | 1× |
| Berlin | 248,896 | 0.95× |
| Schleswig-Holstein | 245,683 | 1.17× |
| Rheinland-Pfalz | 242,712 | 0.83× |
| Hamburg | 195,242 | 1.47× |
| Sachsen | 179,569 | 0.62× |
| Brandenburg | 164,284 | 0.9× |
| Sachsen-Anhalt | 106,554 | 0.7× |
| Thüringen | 96,263 | 0.64× |
| Mecklenburg-Vorpommern | 88,418 | 0.79× |
| Bremen | 61,135 | 1.22× |
| Saarland | 27,219 | 0.38× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jeremy Scott | 96.3× | Fashion & Accessoires |
| Bauhaus | 3.29× | Shopping |
| Gardener | 4.95× | Home & Garden |
| Fertilizer | 9.37× | Home & Garden |
| QVC | 4× | Movies & TV |
| Hand tool | 4.67× | Home & Garden |
| Garden furniture | 4.83× | Home & Garden |
| Plant nursery | 4.92× | Home & Garden |
| Ornamental plant | 4.05× | Home & Garden |
| Obi (store) | 2.35× | Shopping |
| Street One | 4.58× | Fashion & Accessoires |
| Dehner | 5.56× | Home & Garden |
| Garden | 2.23× | Home & Garden |
| Terrace (building) | 4.21× | Home & Garden |
| Gala | 2.45× | News |
| Lawn | 3.78× | Home & Garden |
| Ernsting's family | 3.61× | Shopping |
| BBC Gardeners' World | 31.13× | Home & Garden |
| Roland Kaiser | 3.04× | Music & Radio |
| Tchibo | 2.73× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.81 |
| Urban Lifestyle | OPEN | 1.67 |
| Convenience Orientation | PREMIUM | 1.44 |
| Design Affinity | PREMIUM | 1.41 |
| Tradition | CONSERVATISM | 1.37 |
| Quality Awareness | PREMIUM | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.5% |
| United Kingdom | 15.3% |
| Germany | 12.8% |
See Garden centre audiences in other countries
More Home & Garden audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Garden centre have in Germany?
Garden centre has an estimated audience of 5,863,652 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Garden centre fans?
64.4% of Garden centre fans are female, 35.6% are male, with an average age of 46.7 years.
Which brands do Garden centre fans like most?
Garden centre fans show strongest brand affinity for Jeremy Scott (96.3×), Bauhaus (3.29×), and Gardener (4.95×) over the country average.
Where do Garden centre fans live in Germany?
Garden centre fans in Germany are most concentrated in Nordrhein-Westfalen (reach 2,785,680), Bayern (reach 823,919), and Niedersachsen (reach 808,154). These three regions account for the largest share of the active audience.
What other brands do Garden centre fans also like?
Beyond Garden centre itself, the audience over-indexes on Bauhaus (3.29×), Gardener (4.95×), Fertilizer (9.37×), and QVC (4×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.