Rascasse Audience Intelligence

Garden centre Audience in Germany

A data profile of the people who buy, follow and care about Garden centre in Germany — modelled from more than twelve digital signal sources. Garden centre has an estimated audience of 5,863,652 people in Germany.

#23among Touchpoint in Germany#57in Home & Garden

The average Garden centre fan in Germany is 46.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern.

Top brand affinities include Jeremy Scott, Bauhaus, Gardener, with strongest over-indexing on Jeremy Scott (96.3× the country average).

Demographically, the Garden centre audience skews more female with an average age of 46.7, and over-indexes on personality traits such as Urban Lifestyle, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Garden centre fan in Germany is more female, around 46.7 years old, with strong Urban Lifestyle tendencies and a notable affinity for Jeremy Scott.

Category: Home & Garden · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Garden centre profile in Germany.

Audience size
5.9M
in Germany
Gender
64.4%♀
35.6% male
Age
46.7
average years
Country rank
#823
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Garden centre fans

64.4% are female, 35.6% are male, average age 46.7.

Fig. 02

Gender split

64.4%
Female
35.6%
Male
Demographic split for Garden centre audience in Germany
MetricValue
Female64.4%
Male35.6%
Average age46.7
Estimated audience size5,863,652
Fig. 03

Age distribution

Ø 46.7
average years
Age distribution of the Garden centre audience in Germany
Age bracketShare%
16-195%
20-2912%
30-3920%
40-4929%
50+35%
Fig. 04

Worldwide distribution

12.8%

of the worldwide Garden centre audience comes from Germany.

Worldwide audience distribution share by country for Garden centre
CountryShare
United States16.5%
United Kingdom15.3%
Germany12.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Garden centre audience in Germany is strongest.

Fig. 05

Top regions by affinity

Garden centre fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~2.5M2.09×
02Niedersachsen~800K1.47×
03Hamburg~200K1.37×
04Bremen~60K1.27×
05Schleswig-Holstein~300K1.19×
06Hessen~400K0.96×
07Berlin~200K0.92×
08Brandenburg~200K0.92×
09Mecklenburg-Vorpommern~100K0.86×
10Bayern~800K0.85×
11Baden-Württemberg~700K0.83×
12Rheinland-Pfalz~200K0.81×
13Sachsen-Anhalt~100K0.77×
14Thüringen~100K0.71×
15Sachsen~200K0.64×
16Saarland~40K0.51×
Fig. 06

Affinity by region

Affinity by region — Garden centre, Germany
0.51×1.00×2.09×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Garden centre audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Garden centre audience
#·InterestCategoryAffinity×
01Jeremy ScottFashion & Accessoires96.30×
02BBC Gardeners' WorldHome & Garden31.13×
03FertilizerHome & Garden9.37×
04Mein schöner GartenHome & Garden7.45×
05DehnerHome & Garden5.56×
06GardenerHome & Garden4.95×
07Plant nurseryHome & Garden4.92×
08Garden furnitureHome & Garden4.83×
09Hand toolHome & Garden4.67×
10Street OneFashion & Accessoires4.58×
11Terrace (building)Home & Garden4.21×
12Ornamental plantHome & Garden4.05×
13QVCMovies & TV4.00×
14LawnHome & Garden3.78×
15Ernsting's familyShopping3.61×
16BauhausShopping3.29×
17Roland KaiserMusic & Radio3.04×
18TchiboShopping2.73×
19Obi (store)Shopping2.35×
20GardenHome & Garden2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Garden centre audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Garden centre audience · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN2.95×
DIY MentalityTHRILL1.87×
Quality AwarenessPREMIUM1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Garden centre audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.62×
ExtroversionTHRILL0.75×
IndividualismJOY0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Garden centre have in Germany?

Garden centre has an estimated audience of 5,863,652 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of Garden centre fans?

64.4% of Garden centre fans are female, 35.6% are male, with an average age of 46.7 years.

03

Which brands do Garden centre fans like most?

Garden centre fans show strongest brand affinity for Jeremy Scott (96.3×), Bauhaus (3.29×), and Gardener (4.95×) over the country average.

04

Where do Garden centre fans live in Germany?

Garden centre fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~2.5M), Niedersachsen (reach ~800K), and Bayern (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Garden centre fans also like?

Beyond Garden centre itself, the audience over-indexes on Bauhaus (3.29×), Gardener (4.95×), Fertilizer (9.37×), and QVC (4×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Garden centre audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Garden centre. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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