Rascasse Audience Intelligence

Terrace (building) Audience in Germany

A data profile of the people who buy, follow and care about Terrace (building) in Germany — modelled from more than twelve digital signal sources. Terrace (building) has an estimated audience of 5,346,229 people in Germany.

#596among Topic in Germany#72in Home & Garden

The average Terrace (building) fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Garden furniture, Solar power, Pergola, with strongest over-indexing on Garden furniture (9.41× the country average).

Demographically, the Terrace (building) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Terrace (building) fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Garden furniture.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Terrace (building) profile in Germany.

Audience size
5.3M
in Germany
Gender
57.5%♀
42.5% male
Age
44.3
average years
Country rank
#952
Topic in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Terrace (building) fans

57.5% are female, 42.5% are male, average age 44.3.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Terrace (building) audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age44.3
Estimated audience size5,346,229
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Terrace (building) audience in Germany
Age bracketShare%
16-196%
20-2915%
30-3924%
40-4928%
50+26%
Fig. 04

Worldwide distribution

17.7%

of the worldwide Terrace (building) audience comes from Germany.

Worldwide audience distribution share by country for Terrace (building)
CountryShare
Germany17.7%
France8.1%
Spain6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Terrace (building) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Terrace (building) fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~500K2.04×
02Hessen~600K1.51×
03Hamburg~200K1.27×
04Bayern~1M1.26×
05Bremen~50K1.09×
06Baden-Württemberg~700K1.02×
07Rheinland-Pfalz~300K1.01×
08Nordrhein-Westfalen~1M1.00×
09Brandenburg~100K0.88×
10Saarland~60K0.88×
11Schleswig-Holstein~200K0.83×
12Thüringen~100K0.79×
13Niedersachsen~400K0.78×
14Sachsen~200K0.78×
15Sachsen-Anhalt~100K0.78×
16Mecklenburg-Vorpommern~80K0.78×
Fig. 06

Affinity by region

Affinity by region — Terrace (building), Germany
0.78×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Terrace (building) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Terrace (building) audience
#·InterestCategoryAffinity×
01Self storageHome & Garden15.05×
02Garden furnitureHome & Garden9.41×
03PergolaHome & Garden9.35×
04AwningHome & Garden8.32×
05Hot tubHome & Garden6.60×
06Solar powerHome & Garden6.32×
07Terraced houseHome & Garden6.19×
08Semi-detachedHome & Garden6.10×
09BathtubBeauty & Wellness6.06×
10Efficient energy useTechnology & Electronics4.36×
11Real propertyHome & Garden4.33×
12Garden centreHome & Garden4.21×
13Photovoltaic systemHome & Garden4.17×
14toom BaumarktShopping3.97×
15PhotovoltaicsHome & Garden3.48×
16Danish designHome & Garden3.41×
17Ornamental plantHome & Garden3.31×
18Hardware storeHome & Garden3.05×
19Obi (store)Shopping2.57×
20IKEAHome & Garden1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Terrace (building) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Terrace (building) audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.45×
DIY MentalityTHRILL2.09×
Design AffinityPREMIUM2.05×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Terrace (building) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.79×
Early Adopter MentalityPOWER0.79×
Sports ActivityPOWER0.92×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Terrace (building) have in Germany?

Terrace (building) has an estimated audience of 5,346,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Terrace (building) fans?

57.5% of Terrace (building) fans are female, 42.5% are male, with an average age of 44.3 years.

03

Which brands do Terrace (building) fans like most?

Terrace (building) fans show strongest brand affinity for Garden furniture (9.41×), Solar power (6.32×), and Pergola (9.35×) over the country average.

04

Where do Terrace (building) fans live in Germany?

Terrace (building) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~1M), Bayern (reach ~1M), and Baden-Württemberg (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Terrace (building) fans also like?

Beyond Terrace (building) itself, the audience over-indexes on Solar power (6.32×), Pergola (9.35×), Self storage (15.05×), and Terraced house (6.19×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Terrace (building) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Terrace (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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