Terrace (building) Audience in Germany
Terrace (building) has an estimated audience of 5,346,229 people in Germany. 57.5% are female, 42.5% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Garden furniture, Awning, Solar power, Obi (store), Terraced house.
The average Terrace (building) fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Garden furniture, Awning, Solar power, with strongest over-indexing on Garden furniture (8× the country average). Demographically, the Terrace (building) audience skews more female with an average age of 44.3, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Terrace (building) fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 44.3 |
| Estimated audience size | 5,346,229 |
Audience persona
The typical Terrace (building) fan in Germany is more female, around 44.3 years old, with strong DIY Mentality tendencies and a notable affinity for Garden furniture.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,229,908 | 1.05× |
| Bayern | 1,087,493 | 1.27× |
| Baden-Württemberg | 765,031 | 1.05× |
| Hessen | 651,173 | 1.6× |
| Berlin | 518,314 | 2.17× |
| Niedersachsen | 387,330 | 0.75× |
| Rheinland-Pfalz | 271,189 | 1.01× |
| Sachsen | 188,257 | 0.72× |
| Hamburg | 164,638 | 1.36× |
| Schleswig-Holstein | 137,479 | 0.72× |
| Brandenburg | 137,155 | 0.83× |
| Sachsen-Anhalt | 82,327 | 0.59× |
| Thüringen | 79,404 | 0.58× |
| Mecklenburg-Vorpommern | 54,077 | 0.53× |
| Bremen | 52,754 | 1.15× |
| Saarland | 41,001 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Garden furniture | 8× | Home & Garden |
| Awning | 13.32× | Home & Garden |
| Solar power | 5.82× | Home & Garden |
| Obi (store) | 3.07× | Shopping |
| Terraced house | 6.02× | Home & Garden |
| Pergola | 6.78× | Home & Garden |
| Semi-detached | 7.29× | Home & Garden |
| Ornamental plant | 3.72× | Home & Garden |
| Self storage | 9.64× | Home & Garden |
| Bauhaus | 2.21× | Shopping |
| Garden centre | 3.66× | Home & Garden |
| Real property | 4.26× | Home & Garden |
| Hardware store | 3.04× | Home & Garden |
| Efficient energy use | 3.01× | Technology & Electronics |
| IKEA | 1.88× | Home & Garden |
| Vegetable Gardening | 5.29× | Food & Beverages |
| Renovation | 2.44× | Home & Garden |
| Bungalow | 4.59× | Home & Garden |
| toom Baumarkt | 3.51× | Shopping |
| Single-family detached home | 3.72× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.37 |
| Quality Awareness | PREMIUM | 1.91 |
| Design Affinity | PREMIUM | 1.87 |
| Indulgence | JOY | 1.55 |
| Sustainability | BALANCE | 1.47 |
| Convenience Orientation | PREMIUM | 1.38 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 17.7% |
| France | 8.1% |
| Spain | 6.3% |
See Terrace (building) audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Terrace (building) have in Germany?
Terrace (building) has an estimated audience of 5,346,229 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Terrace (building) fans?
57.5% of Terrace (building) fans are female, 42.5% are male, with an average age of 44.3 years.
Which brands do Terrace (building) fans like most?
Terrace (building) fans show strongest brand affinity for Garden furniture (8×), Awning (13.32×), and Solar power (5.82×) over the country average.
Where do Terrace (building) fans live in Germany?
Terrace (building) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,229,908), Bayern (reach 1,087,493), and Baden-Württemberg (reach 765,031). These three regions account for the largest share of the active audience.
What other brands do Terrace (building) fans also like?
Beyond Terrace (building) itself, the audience over-indexes on Awning (13.32×), Solar power (5.82×), Obi (store) (3.07×), and Terraced house (6.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Terrace (building). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.