Real property Audience in Germany
Real property has an estimated audience of 4,203,236 people in Germany. 46.7% are female, 53.3% are male, average age 43.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mortgage loans, Government, Luxury real estate, Small and medium enterprises, Funding.
The average Real property fan in Germany is 43.0 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mortgage loans, Government, Luxury real estate, with strongest over-indexing on Mortgage loans (19.89× the country average). Demographically, the Real property audience skews balanced with an average age of 43.0, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Real property fans
| Metric | Value |
|---|---|
| Female | 46.7% |
| Male | 53.3% |
| Average age | 43.0 |
| Estimated audience size | 4,203,236 |
Audience persona
The typical Real property fan in Germany is balanced, around 43.0 years old, with strong DIY Mentality tendencies and a notable affinity for Mortgage loans.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,033,436 | 1.12× |
| Bayern | 887,286 | 1.31× |
| Baden-Württemberg | 825,372 | 1.44× |
| Niedersachsen | 485,715 | 1.19× |
| Hessen | 377,441 | 1.18× |
| Rheinland-Pfalz | 273,730 | 1.3× |
| Schleswig-Holstein | 182,658 | 1.21× |
| Sachsen | 144,878 | 0.7× |
| Berlin | 142,005 | 0.76× |
| Brandenburg | 116,980 | 0.9× |
| Hamburg | 99,588 | 1.05× |
| Thüringen | 67,724 | 0.63× |
| Sachsen-Anhalt | 67,106 | 0.62× |
| Mecklenburg-Vorpommern | 55,503 | 0.69× |
| Saarland | 49,191 | 0.95× |
| Bremen | 34,089 | 0.95× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mortgage loans | 19.89× | Business & Career |
| Government | 18.76× | Politics & Society |
| Luxury real estate | 11.73× | Business & Career |
| Small and medium enterprises | 9.84× | Business & Career |
| Funding | 13× | Business & Career |
| Aviation | 10.74× | Business & Career |
| House | 5.85× | Home & Garden |
| Apartment | 6.58× | Business & Career |
| Resort | 6.83× | Travel & Leisure |
| Property | 7.82× | Home & Garden |
| Bed | 6.29× | Home & Garden |
| IKEA | 4.48× | Home & Garden |
| Finance | 6.07× | Business & Career |
| Real estate broker | 8.89× | Home & Garden |
| Spiegel Online | 4.09× | News |
| Living room | 5.65× | Home & Garden |
| Architecture | 4.36× | Business & Career |
| Kitchen | 4.76× | Home & Garden |
| Bild | 3.21× | News |
| ImmoScout24 | 4.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.22 |
| Design Affinity | PREMIUM | 1.95 |
| Quality Awareness | PREMIUM | 1.74 |
| Luxury Orientation | PREMIUM | 1.7 |
| Indulgence | JOY | 1.49 |
| Sustainability | BALANCE | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Brazil | 6.2% |
| Italy | 5.9% |
See Real property audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Real property have in Germany?
Real property has an estimated audience of 4,203,236 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Real property fans?
46.7% of Real property fans are female, 53.3% are male, with an average age of 43.0 years.
Which brands do Real property fans like most?
Real property fans show strongest brand affinity for Mortgage loans (19.89×), Government (18.76×), and Luxury real estate (11.73×) over the country average.
Where do Real property fans live in Germany?
Real property fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,033,436), Bayern (reach 887,286), and Baden-Württemberg (reach 825,372). These three regions account for the largest share of the active audience.
What other brands do Real property fans also like?
Beyond Real property itself, the audience over-indexes on Government (18.76×), Luxury real estate (11.73×), Small and medium enterprises (9.84×), and Funding (13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Real property. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.