Finance Audience in Germany
Finance has an estimated audience of 10,035,599 people in Germany. 47.6% are female, 52.4% are male, average age 40.0. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg.
The average Finance fan in Germany is 40.0 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Demographically, the Finance audience skews balanced with an average age of 40.0, and over-indexes on personality traits such as Indulgence, Career Orientation.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Finance fans
| Metric | Value |
|---|---|
| Female | 47.6% |
| Male | 52.4% |
| Average age | 40.0 |
| Estimated audience size | 10,035,599 |
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 2,344,748 | 1.45× |
| Nordrhein-Westfalen | 1,894,889 | 0.86× |
| Baden-Württemberg | 1,292,030 | 0.94× |
| Hessen | 1,188,285 | 1.55× |
| Niedersachsen | 673,532 | 0.69× |
| Berlin | 618,231 | 1.38× |
| Rheinland-Pfalz | 392,121 | 0.78× |
| Sachsen | 375,498 | 0.76× |
| Mecklenburg-Vorpommern | 340,239 | 1.78× |
| Brandenburg | 327,308 | 1.05× |
| Schleswig-Holstein | 256,920 | 0.71× |
| Thüringen | 229,189 | 0.9× |
| Hamburg | 223,302 | 0.98× |
| Sachsen-Anhalt | 149,818 | 0.58× |
| Saarland | 85,610 | 0.69× |
| Bremen | 75,749 | 0.88× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.58 |
| Career Orientation | POWER | 1.32 |
| Sustainability | BALANCE | 1.26 |
| Need for Security | CONSERVATISM | 1.19 |
| Sports Activity | POWER | 1.16 |
| Pet Ownership | JOY | 1.12 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 5.1% |
| United Kingdom | 4.4% |
See Finance audiences in other countries
More Field of study audiences in Germany
- Music (36,021,786)
- Politics and social issues (25,114,359)
- Architecture (15,753,302)
- Advertising (15,166,229)
- Psychology (15,090,985)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.