Finance Audience in United States
Finance has an estimated audience of 82,809,405 people in United States. 48.5% are female, 51.5% are male, average age 42.6. Top regions: California, Texas, New York.
The average Finance fan in United States is 42.6 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, New York.
Category: Business & Career · Type: Topic · Subtype: Field of study
Demographics of Finance fans
| Metric | Value |
|---|---|
| Female | 48.5% |
| Male | 51.5% |
| Average age | 42.6 |
| Estimated audience size | 82,809,405 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 11,813,385 | 1.3× |
| Texas | 6,993,287 | 0.98× |
| New York | 6,929,907 | 1.5× |
| Florida | 6,426,462 | 1.15× |
| Illinois | 3,573,869 | 1.3× |
| Georgia | 2,841,909 | 1.11× |
| Pennsylvania | 2,767,706 | 0.99× |
| New Jersey | 2,739,294 | 1.3× |
| North Carolina | 2,593,200 | 1.04× |
| Ohio | 2,476,399 | 0.97× |
| Michigan | 2,465,232 | 1.14× |
| Virginia | 2,331,603 | 1.16× |
| Washington | 2,073,728 | 1.25× |
| Arizona | 1,922,285 | 1.14× |
| Massachusetts | 1,708,087 | 1.05× |
| Maryland | 1,641,960 | 1.15× |
| Tennessee | 1,482,298 | 0.89× |
| Colorado | 1,408,499 | 1.08× |
| Indiana | 1,389,488 | 0.92× |
| South Carolina | 1,220,920 | 0.98× |
| Minnesota | 1,219,276 | 1.03× |
| Missouri | 1,202,262 | 0.9× |
| Alabama | 1,199,753 | 1.04× |
| Wisconsin | 1,113,461 | 0.89× |
| Connecticut | 1,020,047 | 1.23× |
| Louisiana | 976,735 | 0.91× |
| Oregon | 968,399 | 1.02× |
| Kentucky | 915,769 | 0.88× |
| Nevada | 835,600 | 1.04× |
| Oklahoma | 715,456 | 0.78× |
| Kansas | 682,219 | 1.05× |
| Mississippi | 652,003 | 0.96× |
| Iowa | 631,266 | 0.93× |
| Utah | 621,820 | 0.84× |
| Arkansas | 491,554 | 0.72× |
| Hawaii | 433,584 | 1.22× |
| Rhode Island | 383,623 | 1.46× |
| New Hampshire | 382,976 | 1.17× |
| Idaho | 351,514 | 0.85× |
| Nebraska | 349,154 | 0.84× |
| Washington, District of Columbia | 346,311 | 1.39× |
| New Mexico | 324,818 | 0.78× |
| Maine | 261,259 | 0.88× |
| West Virginia | 243,618 | 0.63× |
| Delaware | 191,092 | 0.84× |
| Montana | 181,488 | 0.79× |
| North Dakota | 140,585 | 0.83× |
| Alaska | 134,884 | 0.76× |
| South Dakota | 121,335 | 0.63× |
| Vermont | 102,429 | 0.7× |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 22.2% |
| Brazil | 5.1% |
| United Kingdom | 4.4% |
See Finance audiences in other countries
More Field of study audiences in United States
- Music (181,108,961)
- Politics and social issues (139,815,487)
- Education (104,984,855)
- Medicine (89,907,855)
- Psychology (89,088,191)
How to read this data
Audience size is the estimated number of people in United States who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.