Rascasse Audience Intelligence

Finance Audience in United States

A data profile of the people who buy, follow and care about Finance in United States — modelled from more than twelve digital signal sources. Finance has an estimated audience of 82,809,405 people in United States.

#9among Field of study in United States#104among Topic in United States#16in Business & Career

The average Finance fan in United States is 42.6 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Finance profile in United States.

Audience size
82.8M
in United States
Gender
48.5%♀
51.5% male
Age
42.6
average years
Country rank
#128
Topic in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Finance fans

48.5% are female, 51.5% are male, average age 42.6.

Fig. 02

Gender split

48.5%
Female
51.5%
Male
Demographic split for Finance audience in United States
MetricValue
Female48.5%
Male51.5%
Average age42.6
Estimated audience size82,809,405
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Finance audience in United States
Age bracketShare%
16-1914%
20-2916%
30-3919%
40-4923%
50+28%
Fig. 04

Worldwide distribution

22.2%

of the worldwide Finance audience comes from United States.

Worldwide audience distribution share by country for Finance
CountryShare
United States22.2%
Brazil5.1%
United Kingdom4.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Finance audience in United States is strongest.

Fig. 05

Top regions by affinity

Finance fans by region: top regions in United States
#RegionReachAffinity×
01New York~6.5M1.40×
02Rhode Island~400K1.37×
03Washington, District of Columbia~300K1.31×
04California~11M1.26×
05New Jersey~2.5M1.26×
06Connecticut~1M1.25×
07Hawaii~400K1.23×
08Illinois~3.5M1.22×
09Washington~2M1.21×
10New Hampshire~400K1.16×
11Maryland~1.5M1.15×
12Nevada~900K1.15×
13Virginia~2.5M1.13×
14Michigan~2.5M1.12×
15Florida~6M1.09×
16Arizona~2M1.07×
17Colorado~1.5M1.06×
18Georgia~2.5M1.05×
19Massachusetts~1.5M1.05×
20North Carolina~2.5M1.04×
21Minnesota~1M1.03×
22Ohio~2.5M1.01×
23Alabama~1M1.01×
24South Carolina~1M1.00×
25Kansas~700K1.00×
26Pennsylvania~3M0.99×
27Oregon~900K0.99×
28Mississippi~700K0.98×
29Texas~7M0.95×
30Louisiana~1M0.94×
31Iowa~600K0.93×
32Tennessee~1.5M0.92×
33Indiana~1.5M0.92×
34Missouri~1M0.92×
35Wisconsin~1M0.90×
36Idaho~400K0.90×
37Kentucky~900K0.88×
38Maine~300K0.88×
39North Dakota~100K0.88×
40Delaware~200K0.87×
41Utah~600K0.86×
42Montana~200K0.86×
43Nebraska~300K0.84×
44Alaska~100K0.83×
45Arkansas~600K0.82×
46New Mexico~300K0.82×
47Vermont~100K0.79×
48South Dakota~100K0.78×
49Oklahoma~700K0.76×
50West Virginia~300K0.68×
Fig. 06

Affinity by region

Affinity by region — Finance, United States
0.68×1.00×1.40×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Finance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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