Rascasse Audience Intelligence

Music Audience in United States

A data profile of the people who buy, follow and care about Music in United States — modelled from more than twelve digital signal sources. Music has an estimated audience of 181,108,961 people in United States.

#1among Field of study in United States#2among Topic in United States#1in Business & Career

The average Music fan in United States is 38.5 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Music profile in United States.

Audience size
181.1M
in United States
Gender
51.7%♀
48.3% male
Age
38.5
average years
Country rank
#7
Topic in United States
Fig. 01

Search interest · 12-month trend

+17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Music fans

51.7% are female, 48.3% are male, average age 38.5.

Fig. 02

Gender split

51.7%
Female
48.3%
Male
Demographic split for Music audience in United States
MetricValue
Female51.7%
Male48.3%
Average age38.5
Estimated audience size181,108,961
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Music audience in United States
Age bracketShare%
16-1924%
20-2918%
30-3917%
40-4919%
50+21%
Fig. 04

Worldwide distribution

23.1%

of the worldwide Music audience comes from United States.

Worldwide audience distribution share by country for Music
CountryShare
United States23.1%
Japan7.1%
India5.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Music audience in United States is strongest.

Fig. 05

Top regions by affinity

Music fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~2M1.45×
02Alabama~3.5M1.43×
03Louisiana~3M1.32×
04Kentucky~3M1.32×
05Arkansas~2M1.30×
06Alaska~500K1.23×
07Oklahoma~2.5M1.21×
08Texas~19M1.20×
09Indiana~4M1.16×
10West Virginia~1M1.16×
11Missouri~3.5M1.13×
12Utah~2M1.13×
13South Dakota~500K1.13×
14Virginia~5M1.12×
15New Mexico~1M1.12×
16Georgia~6M1.09×
17South Carolina~3M1.06×
18Kansas~1.5M1.06×
19Montana~500K1.05×
20North Carolina~5.5M1.04×
21Idaho~900K1.04×
22Ohio~5.5M1.03×
23Nebraska~900K1.02×
24North Dakota~400K1.01×
25Pennsylvania~6M0.97×
26Tennessee~3.5M0.97×
27Florida~12M0.96×
28Arizona~3.5M0.95×
29Washington~3.5M0.95×
30Oregon~2M0.95×
31Iowa~1.5M0.94×
32California~18M0.93×
33New York~9.5M0.92×
34Michigan~4.5M0.92×
35Wisconsin~2.5M0.91×
36Hawaii~700K0.91×
37Illinois~5.5M0.90×
38New Jersey~4M0.87×
39Maine~600K0.85×
40Colorado~2.5M0.84×
41Connecticut~1.5M0.83×
42Nevada~1.5M0.83×
43Maryland~2.5M0.82×
44Minnesota~2M0.81×
45Washington, District of Columbia~400K0.81×
46Massachusetts~3M0.79×
47Vermont~200K0.78×
48New Hampshire~500K0.77×
49Delaware~400K0.76×
50Rhode Island~400K0.74×
Fig. 06

Affinity by region

Affinity by region — Music, United States
0.74×1.00×1.45×
Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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