Education Audience in United States

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Education has an estimated audience of 104,984,855 people in United States. 56.3% are female, 43.7% are male, average age 41.0. Top regions: California, Texas, Florida. Top brand affinities: Guerrero, Zacatecas, San Luis Potosí, Waltz, Veracruz, Veracruz.

The average Education fan in United States is 41.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guerrero, Zacatecas, San Luis Potosí, with strongest over-indexing on Guerrero (1.61× the country average). Demographically, the Education audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Indulgence, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic · Subtype: Field of study

Demographics of Education fans

Demographic split for Education audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.0
Estimated audience size104,984,855

Audience persona

The typical Education fan in United States is more female, around 41.0 years old, with strong Indulgence tendencies and a notable affinity for Guerrero.

Top regions in United States

Top regions ranked by reach for Education in United States
RegionReachAffinity
California13,814,7461.2×
Texas11,369,0661.26×
Florida9,506,0451.34×
New York7,754,5571.32×
Georgia4,425,7761.37×
North Carolina3,649,1851.16×
Illinois3,559,9601.02×
Pennsylvania3,513,2020.99×
Virginia3,027,1651.18×
Ohio2,948,8020.91×
New Jersey2,847,7201.07×
Michigan2,828,6091.03×
Maryland2,285,1931.27×
Washington2,181,6041.04×
Tennessee2,157,5501.02×
Arizona2,126,6630.99×
Massachusetts1,945,5590.94×
Indiana1,864,1390.97×
South Carolina1,803,4001.14×
Alabama1,800,1651.23×
Missouri1,701,7001.01×
Louisiana1,409,8801.04×
Colorado1,323,6150.8×
Kentucky1,253,8370.95×
Minnesota1,249,5870.83×
Wisconsin1,207,2080.76×
Mississippi1,135,4801.31×
Oklahoma1,131,7910.97×
Oregon1,070,5190.89×
Connecticut1,021,9340.97×
Nevada979,3240.96×
Kansas862,2661.04×
Arkansas838,3680.97×
Utah807,1900.86×
Iowa684,8380.79×
New Mexico543,1661.03×
West Virginia533,8591.09×
Idaho493,8830.94×
Nebraska486,0410.92×
Washington, District of Columbia483,7391.53×
Hawaii384,9290.85×
New Hampshire320,5630.77×
Maine285,5580.76×
Delaware282,0190.97×
Rhode Island272,6730.82×
Montana199,8760.69×
North Dakota187,2480.87×
South Dakota179,8780.74×
Alaska167,6280.75×
Wyoming142,1310.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Education audience
BrandAffinityCategory
Guerrero1.61×Travel & Leisure
Zacatecas1.56×Travel & Leisure
San Luis Potosí1.53×Travel & Leisure
Waltz1.51×Music & Radio
Veracruz, Veracruz1.55×Travel & Leisure
Grupera1.5×Music & Radio
Shallow Hal1.62×Movies & TV
Montevideo1.51×Travel & Leisure
Karina (Venezuelan singer)1.51×Music & Radio
Werner Enterprises1.52×Business & Career
Adamari López1.51×Movies & TV
Mario Benedetti1.68×Literature
Banda Carnaval1.53×Music & Radio
Nuestra Belleza Latina1.67×Movies & TV
SD Eibar1.61×Sports
Vitória S.C.1.56×Sports
F.C. Paços de Ferreira1.56×Sports
Rio Ave F.C.1.56×Sports
Gala TV (Mexico)1.57×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Education audience
TraitClusterScore
IndulgenceJOY1.27
Price SensitivityPREMIUM1.2
SustainabilityBALANCE1.16
Pet OwnershipJOY1.14
Design AffinityPREMIUM1.13
Family OrientationCONSERVATISM1.12

Worldwide distribution

Worldwide audience distribution share by country for Education
CountryShare
United States24.7%
India6.7%
Brazil6.0%

See Education audiences in other countries

More Field of study audiences in United States

Frequently asked questions

How many fans does Education have in United States?

Education has an estimated audience of 104,984,855 people in United States, concentrated in California and Texas.

What is the gender split and age of Education fans?

56.3% of Education fans are female, 43.7% are male, with an average age of 41.0 years.

Which brands do Education fans like most?

Education fans show strongest brand affinity for Guerrero (1.61×), Zacatecas (1.56×), and San Luis Potosí (1.53×) over the country average.

Where do Education fans live in United States?

Education fans in United States are most concentrated in California (reach 13,814,746), Texas (reach 11,369,066), and Florida (reach 9,506,045). These three regions account for the largest share of the active audience.

What other brands do Education fans also like?

Beyond Education itself, the audience over-indexes on Zacatecas (1.56×), San Luis Potosí (1.53×), Waltz (1.51×), and Veracruz, Veracruz (1.55×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.