Rascasse Audience Intelligence

Education Audience in United States

A data profile of the people who buy, follow and care about Education in United States — modelled from more than twelve digital signal sources. Education has an estimated audience of 104,984,855 people in United States.

#3among Field of study in United States#51among Topic in United States#5in Business & Career

The average Education fan in United States is 41.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Guerrero, Zacatecas, San Luis Potosí, with strongest over-indexing on Guerrero (1.61× the country average).

Demographically, the Education audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Tradition, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 19 brand affinities and 50 regions tracked by Rascasse.

The typical Education fan in United States is more female, around 41.0 years old, with strong Tradition tendencies and a notable affinity for Guerrero.

Category: Business & Career · Type: Topic · Subtype: Field of study

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Education profile in United States.

Audience size
105M
in United States
Gender
56.3%♀
43.7% male
Age
41.0
average years
Country rank
#66
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Education fans

56.3% are female, 43.7% are male, average age 41.0.

Fig. 02

Gender split

56.3%
Female
43.7%
Male
Demographic split for Education audience in United States
MetricValue
Female56.3%
Male43.7%
Average age41.0
Estimated audience size104,984,855
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Education audience in United States
Age bracketShare%
16-1918%
20-2917%
30-3919%
40-4922%
50+25%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Education audience comes from United States.

Worldwide audience distribution share by country for Education
CountryShare
United States24.7%
India6.7%
Brazil6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Education audience in United States is strongest.

Fig. 05

Top regions by affinity

Education fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~1M1.36×
02Georgia~4.5M1.33×
03Washington, District of Columbia~400K1.26×
04Louisiana~1.5M1.23×
05Texas~11M1.22×
06Alabama~2M1.21×
07Arkansas~1M1.19×
08Maryland~2M1.17×
09New York~7M1.16×
10South Carolina~2M1.16×
11California~13M1.15×
12North Carolina~3.5M1.15×
13Florida~8M1.12×
14Virginia~3M1.12×
15Kansas~900K1.12×
16Kentucky~1.5M1.08×
17Indiana~2M1.07×
18New Mexico~600K1.07×
19West Virginia~500K1.06×
20Oklahoma~1M1.05×
21Missouri~1.5M1.02×
22Illinois~3.5M1.01×
23New Jersey~2.5M1.01×
24Pennsylvania~3.5M1.00×
25Nebraska~500K0.99×
26Delaware~300K0.98×
27Michigan~2.5M0.97×
28South Dakota~200K0.97×
29North Dakota~200K0.96×
30Wyoming~100K0.96×
31Idaho~500K0.95×
32Ohio~3M0.94×
33Tennessee~2M0.94×
34Arizona~2M0.93×
35Connecticut~1M0.93×
36Washington~2M0.92×
37Nevada~900K0.91×
38Utah~800K0.90×
39Oregon~1M0.89×
40Hawaii~400K0.89×
41Iowa~700K0.87×
42Wisconsin~1.5M0.86×
43Alaska~200K0.86×
44Massachusetts~1.5M0.83×
45Minnesota~1M0.83×
46Rhode Island~300K0.82×
47Maine~300K0.81×
48New Hampshire~300K0.80×
49Colorado~1.5M0.79×
50Montana~200K0.79×
Fig. 06

Affinity by region

Affinity by region — Education, United States
0.79×1.00×1.36×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Education audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Education audience
#·InterestCategoryAffinity×
01Mario BenedettiLiterature1.68×
02Nuestra Belleza LatinaMovies & TV1.67×
03Shallow HalMovies & TV1.62×
04GuerreroTravel & Leisure1.61×
05SD EibarSports1.61×
06Gala TV (Mexico)Movies & TV1.57×
07ZacatecasTravel & Leisure1.56×
08Vitória S.C.Sports1.56×
09F.C. Paços de FerreiraSports1.56×
10Rio Ave F.C.Sports1.56×
11Veracruz, VeracruzTravel & Leisure1.55×
12San Luis PotosíTravel & Leisure1.53×
13Banda CarnavalMusic & Radio1.53×
14Werner EnterprisesBusiness & Career1.52×
15WaltzMusic & Radio1.51×
16MontevideoTravel & Leisure1.51×
17Karina (Venezuelan singer)Music & Radio1.51×
18Adamari LópezMovies & TV1.51×
19GruperaMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Education audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Education audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM0.98×
CreativityOPEN0.97×
Social Media UsageJOY0.89×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Education audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.74×
Luxury OrientationPREMIUM0.74×
SustainabilityBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Education have in United States?

Education has an estimated audience of 104,984,855 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Education fans?

56.3% of Education fans are female, 43.7% are male, with an average age of 41.0 years.

03

Which brands do Education fans like most?

Education fans show strongest brand affinity for Guerrero (1.61×), Zacatecas (1.56×), and San Luis Potosí (1.53×) over the country average.

04

Where do Education fans live in United States?

Education fans in United States are most concentrated in California (reach ~13M), Texas (reach ~11M), and Florida (reach ~8M). These three regions account for the largest share of the active audience.

05

What other brands do Education fans also like?

Beyond Education itself, the audience over-indexes on Zacatecas (1.56×), San Luis Potosí (1.53×), Waltz (1.51×), and Veracruz, Veracruz (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Field of study audiences in United States

See Education audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Education. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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