Werner Enterprises Audience in United States

Werner Enterprises logo

Werner Enterprises has an estimated audience of 416,494 people in United States. 28.2% are female, 71.8% are male, average age 41.0. Top regions: Texas, Florida, Georgia. Top brand affinities: Keenan Allen, Emperor Entertainment Group, Crytek, Homie, Breel Embolo.

The average Werner Enterprises fan in United States is 41.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, Georgia. Top brand affinities include Keenan Allen, Emperor Entertainment Group, Crytek, with strongest over-indexing on Keenan Allen (18.3× the country average). Demographically, the Werner Enterprises audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Brand

Demographics of Werner Enterprises fans

Demographic split for Werner Enterprises audience in United States
MetricValue
Female28.2%
Male71.8%
Average age41.0
Estimated audience size416,494

Audience persona

The typical Werner Enterprises fan in United States is more male, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Keenan Allen.

Top regions in United States

Top regions ranked by reach for Werner Enterprises in United States
RegionReachAffinity
Texas58,2461.63×
Florida38,8411.38×
Georgia32,9632.57×
California30,6920.67×
Nebraska26,10612.5×
Illinois14,1031.02×
Ohio13,8731.08×
Tennessee11,4461.37×
Pennsylvania11,3800.81×
Arizona10,0881.19×
North Carolina8,8670.71×
New York8,5980.37×
Alabama8,0101.38×
Mississippi7,3792.15×
Colorado6,7501.03×
Arkansas6,7111.96×
Oklahoma6,6391.44×
Indiana6,5630.86×
South Carolina6,1710.98×
Virginia6,0770.6×
Missouri5,9200.88×
Louisiana5,7631.07×
Iowa5,2781.54×
Michigan5,2350.48×
New Jersey4,6460.44×
Kentucky4,1940.8×
Minnesota2,7640.46×
Wisconsin2,6490.42×
Connecticut2,6210.63×
Maryland2,4690.34×
Kansas2,4540.75×
Washington2,4320.29×
Massachusetts2,2750.28×
Nevada2,2130.55×
Utah1,6460.44×
New Mexico1,5380.74×
Oregon1,3420.28×
West Virginia8130.42×
Washington, District of Columbia8090.65×
Idaho5680.27×
South Dakota5430.56×
Rhode Island5180.39×
Delaware5150.45×
Wyoming3950.64×
New Hampshire3430.21×
North Dakota3020.35×
Maine2730.18×
Hawaii2390.13×
Montana2200.19×
Alaska2160.24×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Werner Enterprises audience
BrandAffinityCategory
Keenan Allen18.3×Sports
Emperor Entertainment Group16.63×Business & Career
Crytek59.46×Games
Homie14.44×Politics & Society
Breel Embolo48.98×Sports
WSVN6.4×Movies & TV
Pillow1.5×Home & Garden
Hog Hunting2.34×Sports
University of Rochester11.33×Business & Career
N1 road (South Africa)2.56×Travel & Leisure
Life of Pi5.69×Movies & TV
Omaha Storm Chasers11.03×Sports
Keith Stanfield3.59×Movies & TV
Monogram2×Home & Garden
Jeevansathi16.42×Kids & Family
Elsword7.63×Games
MK1.93×Music & Radio
Title Nine4.81×Fashion & Accessoires
WESH2.16×Movies & TV
UK garage2.42×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Werner Enterprises audience
TraitClusterScore
Career OrientationPOWER2.16
Need for SecurityCONSERVATISM1.84
Risk AppetiteTHRILL1.54
Family OrientationCONSERVATISM1.51
PatriotismCONSERVATISM1.45
Quality AwarenessPREMIUM1.44

Worldwide distribution

Worldwide audience distribution share by country for Werner Enterprises
CountryShare
United States85.9%
Mexico7.2%
Canada1.6%

See Werner Enterprises audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Werner Enterprises have in United States?

Werner Enterprises has an estimated audience of 416,494 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Werner Enterprises fans?

28.2% of Werner Enterprises fans are female, 71.8% are male, with an average age of 41.0 years.

Which brands do Werner Enterprises fans like most?

Werner Enterprises fans show strongest brand affinity for Keenan Allen (18.3×), Emperor Entertainment Group (16.63×), and Crytek (59.46×) over the country average.

Where do Werner Enterprises fans live in United States?

Werner Enterprises fans in United States are most concentrated in Texas (reach 58,246), Florida (reach 38,841), and Georgia (reach 32,963). These three regions account for the largest share of the active audience.

What other brands do Werner Enterprises fans also like?

Beyond Werner Enterprises itself, the audience over-indexes on Emperor Entertainment Group (16.63×), Crytek (59.46×), Homie (14.44×), and Breel Embolo (48.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Werner Enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.