Rascasse Audience Intelligence

Werner Enterprises Target Market in United States

A data profile of the people who buy, follow and care about Werner Enterprises in United States — modelled from more than twelve digital signal sources. Werner Enterprises has an estimated audience of 411,494 people in United States.

#4246among Brand in United States#2520in Business & Career

The average Werner Enterprises fan in United States is 41.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, Georgia.

Top brand affinities include Love's Travel Stops & Country Stores, R+L Carriers, Estes Express Lines, with strongest over-indexing on Love's Travel Stops & Country Stores (58.98× the country average).

Demographically, the Werner Enterprises audience skews more male with an average age of 41.0, and over-indexes on personality traits such as Career Orientation, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Werner Enterprises fan in United States is more male, around 41.0 years old, with strong Career Orientation tendencies and a notable affinity for Love's Travel Stops & Country Stores.

Category: Business & Career · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Werner Enterprises profile in United States.

Audience size
411K
in United States
Gender
28.2%♀
71.8% male
Age
41.0
average years
Country rank
#40963
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Werner Enterprises

28.2% are female, 71.8% are male, average age 41.0.

Fig. 02

Gender split

28.2%
Female
71.8%
Male
Demographic split for Werner Enterprises audience in United States
MetricValue
Female28.2%
Male71.8%
Average age41.0
Estimated audience size411,494
Fig. 03

Age distribution

Ø 41.0
average years
Age distribution of the Werner Enterprises audience in United States
Age bracketShare%
16-1917%
20-2917%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

85.7%

of the worldwide Werner Enterprises audience comes from United States.

Worldwide audience distribution share by country for Werner Enterprises
CountryShare
United States85.7%
Mexico7.3%
Canada1.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Werner Enterprises audience in United States is strongest.

Fig. 05

Top regions by affinity

Werner Enterprises customers by region in United States
#RegionReachAffinity×
01Nebraska~30K14.56×
02Georgia~30K2.73×
03Arkansas~7K2.11×
04Arizona~20K2.02×
05Mississippi~6K1.84×
06Texas~60K1.77×
07Iowa~5K1.37×
08Colorado~9K1.36×
09Florida~40K1.34×
10Tennessee~10K1.30×
11Oklahoma~6K1.24×
12Alabama~7K1.13×
13Ohio~10K1.05×
14Louisiana~5K0.97×
15South Carolina~6K0.88×
16Alaska<1K0.85×
17Illinois~10K0.84×
18Vermont<1K0.83×
19New Mexico~2K0.82×
20Hawaii~1K0.81×
21Montana<1K0.81×
22South Dakota<1K0.80×
23North Dakota<1K0.80×
24Missouri~5K0.79×
25Indiana~6K0.77×
26New Hampshire~1K0.75×
27Maine~1K0.75×
28Kentucky~4K0.74×
29Rhode Island<1K0.74×
30Washington, District of Columbia<1K0.74×
31Kansas~2K0.73×
32Delaware<1K0.73×
33West Virginia~1K0.71×
34Pennsylvania~10K0.70×
35California~30K0.69×
36Idaho~1K0.68×
37North Carolina~8K0.63×
38Connecticut~3K0.63×
39Nevada~2K0.61×
40Utah~2K0.57×
41Virginia~6K0.55×
42Minnesota~3K0.52×
43Michigan~6K0.51×
44Wisconsin~3K0.51×
45Oregon~2K0.51×
46New Jersey~5K0.45×
47Maryland~3K0.45×
48Washington~3K0.41×
49Massachusetts~3K0.41×
50New York~8K0.34×
Fig. 06

Affinity by region

Affinity by region — Werner Enterprises, United States
0.34×1.00×14.56×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Werner Enterprises audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Werner Enterprises audience
#·InterestCategoryAffinity×
01R+L CarriersBusiness & Career95.28×
02Estes Express LinesCars & Mobility87.50×
03ToastmasterPolitics & Society75.51×
04IvecoCars & Mobility67.21×
05Love's Travel Stops & Country StoresShopping58.98×
06XPO LogisticsBusiness & Career40.00×
07Volvo TrucksCars & Mobility33.52×
08Flatbed truckCars & Mobility23.19×
09PeterbiltCars & Mobility22.11×
10Chicago MedMovies & TV20.28×
11TravelCenters of AmericaTravel & Leisure20.25×
12PeugeotCars & Mobility20.00×
13Benny BlancoMusic & Radio16.90×
14Commercial driver's licenseCars & Mobility11.75×
15VolvoCars & Mobility11.35×
16Public transportCars & Mobility10.15×
17FedExBusiness & Career9.49×
18Google EarthInternet & Social Media8.55×
19Discount TireShopping5.04×
20WhatsAppInternet & Social Media4.82×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Werner Enterprises audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Werner Enterprises audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.73×
PatriotismCONSERVATISM2.54×
Need for SecurityCONSERVATISM2.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Werner Enterprises audience · Rather not
TraitClusterDeviationScore
SustainabilityBALANCE0.59×
MindfulnessBALANCE0.61×
CreativityOPEN0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Werner Enterprises's target market in United States?

Werner Enterprises's target market in United States covers an estimated 411,494 people, concentrated in Texas and Florida.

02

What is the gender split and age of Werner Enterprises customers?

28.2% of the Werner Enterprises audience are female, 71.8% are male, with an average age of 41.0 years.

03

Which brands do Werner Enterprises fans like most?

Werner Enterprises fans show strongest brand affinity for Love's Travel Stops & Country Stores (58.98×), R+L Carriers (95.28×), and Estes Express Lines (87.5×) over the country average.

04

Where do Werner Enterprises fans live in United States?

Werner Enterprises fans in United States are most concentrated in Texas (reach ~60K), Florida (reach ~40K), and Georgia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Werner Enterprises fans also like?

Beyond Werner Enterprises itself, the audience over-indexes on R+L Carriers (95.28×), Estes Express Lines (87.5×), FedEx (9.49×), and XPO Logistics (40×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Werner Enterprises audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Werner Enterprises. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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