Rascasse Audience Intelligence

Peugeot Target Market in United States

A data profile of the people who buy, follow and care about Peugeot in United States — modelled from more than twelve digital signal sources. Peugeot has an estimated audience of 2,773,813 people in United States.

#36among Car manufacturer in United States#1119among Brand in United States#376in Cars & Mobility

The average Peugeot fan in United States is 38.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Google Maps, Machining, Peugeot 308, with strongest over-indexing on Google Maps (12.87× the country average).

Demographically, the Peugeot audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Risk Appetite, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Peugeot fan in United States is more male, around 38.5 years old, with strong Risk Appetite tendencies and a notable affinity for Google Maps.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peugeot profile in United States.

Audience size
2.8M
in United States
Gender
21.2%♀
78.8% male
Age
38.5
average years
Country rank
#10958
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Peugeot

21.2% are female, 78.8% are male, average age 38.5.

Fig. 02

Gender split

21.2%
Female
78.8%
Male
Demographic split for Peugeot audience in United States
MetricValue
Female21.2%
Male78.8%
Average age38.5
Estimated audience size2,773,813
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Peugeot audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3920%
40-4920%
50+19%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Peugeot audience comes from United States.

Worldwide audience distribution share by country for Peugeot
CountryShare
Italy9.9%
France8.5%
Brazil8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peugeot audience in United States is strongest.

Fig. 05

Top regions by affinity

Peugeot customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~10K1.55×
02Florida~200K1.31×
03California~400K1.30×
04Washington~70K1.21×
05New York~200K1.19×
06Massachusetts~70K1.19×
07Connecticut~30K1.17×
08Texas~300K1.14×
09Oregon~40K1.12×
10New Jersey~80K1.10×
11Virginia~70K1.10×
12New Hampshire~10K1.10×
13Arizona~60K1.08×
14Colorado~50K1.07×
15Illinois~100K1.06×
16Louisiana~40K1.06×
17Georgia~90K1.04×
18Utah~30K1.03×
19Vermont~5K1.03×
20Maryland~50K1.02×
21Michigan~70K1.01×
22Maine~10K1.01×
23Rhode Island~9K1.00×
24North Carolina~80K0.99×
25Nevada~30K0.99×
26Idaho~10K0.98×
27Kansas~20K0.97×
28Oklahoma~30K0.96×
29New Mexico~10K0.96×
30Alaska~6K0.96×
31Tennessee~50K0.95×
32Pennsylvania~90K0.94×
33Missouri~40K0.94×
34Indiana~50K0.93×
35South Carolina~40K0.92×
36Montana~7K0.91×
37Minnesota~40K0.90×
38Kentucky~30K0.90×
39Hawaii~10K0.90×
40Ohio~80K0.89×
41South Dakota~6K0.89×
42Delaware~7K0.88×
43Wisconsin~40K0.87×
44Nebraska~10K0.87×
45North Dakota~5K0.87×
46Iowa~20K0.86×
47Arkansas~20K0.86×
48West Virginia~10K0.85×
49Alabama~30K0.83×
50Mississippi~20K0.76×
Fig. 06

Affinity by region

Affinity by region — Peugeot, United States
0.76×1.00×1.55×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peugeot audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peugeot audience
#·InterestCategoryAffinity×
01Peugeot 308Cars & Mobility192.86×
02IvecoCars & Mobility87.24×
03Baldur's Gate 3Games34.23×
04Ford RangerCars & Mobility28.27×
05Max VerstappenSports27.27×
06FiatCars & Mobility23.72×
07MachiningBusiness & Career20.00×
08Light truckCars & Mobility20.00×
09Semi-trailerCars & Mobility20.00×
10Carp fishingSports20.00×
11PrimeBrand20.00×
12Photo (French magazine)Fashion & Accessoires20.00×
13KabulTravel & Leisure20.00×
14John Deere (inventor)Cars & Mobility18.99×
15TrueCarCars & Mobility18.44×
16Truck classificationTopic18.13×
17Beef cattlePets & Animals16.60×
18Loader (equipment)Cars & Mobility15.86×
19Google MapsInternet & Social Media12.87×
20Fishing reelSports10.88×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peugeot audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peugeot audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.77×
Design AffinityPREMIUM2.24×
Luxury OrientationPREMIUM1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peugeot audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.92×
TraditionCONSERVATISM0.93×
Healthy LifestyleBALANCE1.11×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Peugeot's target market in United States?

Peugeot's target market in United States covers an estimated 2,773,813 people, concentrated in California and Texas.

02

What is the gender split and age of Peugeot customers?

21.2% of the Peugeot audience are female, 78.8% are male, with an average age of 38.5 years.

03

Which brands do Peugeot fans like most?

Peugeot fans show strongest brand affinity for Google Maps (12.87×), Machining (20×), and Peugeot 308 (192.86×) over the country average.

04

Where do Peugeot fans live in United States?

Peugeot fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Peugeot fans also like?

Beyond Peugeot itself, the audience over-indexes on Machining (20×), Peugeot 308 (192.86×), Baldur's Gate 3 (34.23×), and Max Verstappen (27.27×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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