Peugeot Audience in United States

Peugeot logo

Peugeot has an estimated audience of 2,784,447 people in United States. 21.2% are female, 78.8% are male, average age 38.5. Top regions: California, Texas, Florida. Top brand affinities: Google Maps, Machining, Peugeot 308, Max Verstappen, Iveco.

The average Peugeot fan in United States is 38.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Google Maps, Machining, Peugeot 308, with strongest over-indexing on Google Maps (12.87× the country average). Demographically, the Peugeot audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

Demographics of Peugeot fans

Demographic split for Peugeot audience in United States
MetricValue
Female21.2%
Male78.8%
Average age38.5
Estimated audience size2,784,447

Audience persona

The typical Peugeot fan in United States is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Google Maps.

Top regions in United States

Top regions ranked by reach for Peugeot in United States
RegionReachAffinity
California407,7651.33×
Texas304,3221.27×
Florida267,9631.42×
New York194,8401.25×
Illinois101,7531.1×
Georgia91,6341.07×
Pennsylvania89,1130.95×
North Carolina85,6781.02×
New Jersey82,2501.16×
Virginia80,4981.19×
Ohio76,7970.9×
Michigan76,4511.05×
Washington72,9361.31×
Massachusetts70,1691.28×
Arizona65,8031.16×
Maryland51,4891.08×
Colorado49,3321.12×
Tennessee49,1990.88×
Indiana44,7090.88×
Missouri40,9710.91×
South Carolina38,1570.91×
Oregon37,8091.18×
Minnesota36,2360.91×
Wisconsin35,8540.86×
Connecticut32,9761.18×
Alabama31,3420.81×
Oklahoma29,2960.95×
Louisiana28,4400.79×
Kentucky28,3380.81×
Nevada27,2661.01×
Utah25,8721.04×
Kansas19,9050.91×
Iowa19,1630.84×
Arkansas18,0110.79×
Washington, District of Columbia15,4371.84×
Mississippi15,1270.66×
New Mexico13,7120.98×
Idaho13,2540.95×
New Hampshire11,6111.06×
Nebraska11,3350.81×
Hawaii11,0540.92×
Maine9,9641×
West Virginia9,1060.7×
Rhode Island8,7630.99×
Delaware6,3950.83×
Montana5,8840.76×
Alaska5,1920.87×
Vermont4,9201.01×
South Dakota4,4680.69×
North Dakota4,3860.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Peugeot audience
BrandAffinityCategory
Google Maps12.87×Internet & Social Media
Machining20×Business & Career
Peugeot 308192.86×Cars & Mobility
Max Verstappen27.27×Sports
Iveco87.24×Cars & Mobility
Baldur's Gate 334.23×Games
Fishing reel10.88×Sports
Truck classification18.13×
Light truck20×Cars & Mobility
Semi-trailer20×Cars & Mobility
Carp fishing20×Sports
Fiat23.72×Cars & Mobility
Prime20×
Ford Ranger28.27×Cars & Mobility
Photo (French magazine)20×Fashion & Accessoires
John Deere (inventor)18.99×Cars & Mobility
Kabul20×Travel & Leisure
Beef cattle16.6×Pets & Animals
TrueCar18.44×Cars & Mobility
Loader (equipment)15.86×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Peugeot audience
TraitClusterScore
Luxury OrientationPREMIUM3.08
Family OrientationCONSERVATISM2.28
Sports ActivityPOWER1.72
LGBTQ+ IdentityOPEN1.67
Early Adopter MentalityPOWER1.67
Risk AppetiteTHRILL1.47

Worldwide distribution

Worldwide audience distribution share by country for Peugeot
CountryShare
Italy10.3%
France8.7%
Brazil8.7%

See Peugeot audiences in other countries

More Car manufacturer audiences in United States

Frequently asked questions

How many fans does Peugeot have in United States?

Peugeot has an estimated audience of 2,784,447 people in United States, concentrated in California and Texas.

What is the gender split and age of Peugeot fans?

21.2% of Peugeot fans are female, 78.8% are male, with an average age of 38.5 years.

Which brands do Peugeot fans like most?

Peugeot fans show strongest brand affinity for Google Maps (12.87×), Machining (20×), and Peugeot 308 (192.86×) over the country average.

Where do Peugeot fans live in United States?

Peugeot fans in United States are most concentrated in California (reach 407,765), Texas (reach 304,322), and Florida (reach 267,963). These three regions account for the largest share of the active audience.

What other brands do Peugeot fans also like?

Beyond Peugeot itself, the audience over-indexes on Machining (20×), Peugeot 308 (192.86×), Max Verstappen (27.27×), and Iveco (87.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Peugeot. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.