Rascasse Audience Intelligence

TrueCar Audience in United States

A data profile of the people who buy, follow and care about TrueCar in United States — modelled from more than twelve digital signal sources. TrueCar has an estimated audience of 4,371,833 people in United States.

#199among Website / Newspaper / Magazine in United States#285in Cars & Mobility

The average TrueCar fan in United States is 40.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Enterprise Rent-A-Car, Carvana, CarMax, with strongest over-indexing on Enterprise Rent-A-Car (11.91× the country average).

Demographically, the TrueCar audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Need for Security, Family Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical TrueCar fan in United States is more male, around 40.3 years old, with strong Need for Security tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the TrueCar profile in United States.

Audience size
4.4M
in United States
Gender
39.5%♀
60.5% male
Age
40.3
average years
Country rank
#7457
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of TrueCar

39.5% are female, 60.5% are male, average age 40.3.

Fig. 02

Gender split

39.5%
Female
60.5%
Male
Demographic split for TrueCar audience in United States
MetricValue
Female39.5%
Male60.5%
Average age40.3
Estimated audience size4,371,833
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the TrueCar audience in United States
Age bracketShare%
16-1914%
20-2922%
30-3922%
40-4922%
50+20%
Fig. 04

Worldwide distribution

89.4%

of the worldwide TrueCar audience comes from United States.

Worldwide audience distribution share by country for TrueCar
CountryShare
United States89.4%
Brazil2.8%
China1.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the TrueCar audience in United States is strongest.

Fig. 05

Top regions by affinity

TrueCar fans by region: top regions in United States
#RegionReachAffinity×
01Maryland~200K2.11×
02Virginia~200K1.92×
03Georgia~300K1.86×
04California~900K1.80×
05New Jersey~200K1.62×
06Florida~500K1.52×
07North Carolina~200K1.36×
08Delaware~20K1.36×
09Texas~500K1.35×
10South Carolina~90K1.28×
11Washington, District of Columbia~20K1.27×
12Arizona~100K1.26×
13Illinois~200K1.25×
14Connecticut~50K1.20×
15Alabama~70K1.18×
16Massachusetts~100K1.15×
17New Hampshire~20K1.13×
18Tennessee~100K1.12×
19New York~300K1.11×
20Mississippi~40K1.09×
21Washington~90K1.07×
22Pennsylvania~200K1.06×
23New Mexico~20K1.01×
24Nevada~40K1.00×
25Rhode Island~10K0.99×
26Colorado~70K0.96×
27Missouri~60K0.91×
28Louisiana~50K0.88×
29West Virginia~20K0.87×
30Vermont~7K0.87×
31Oklahoma~40K0.83×
32Arkansas~30K0.82×
33Indiana~70K0.81×
34Oregon~40K0.80×
35Maine~10K0.79×
36Kansas~30K0.76×
37Kentucky~40K0.75×
38Ohio~100K0.72×
39Wisconsin~50K0.70×
40Nebraska~20K0.68×
41Idaho~10K0.64×
42Minnesota~40K0.62×
43Alaska~6K0.62×
44Michigan~70K0.59×
45Hawaii~10K0.59×
46North Dakota~5K0.59×
47Utah~20K0.58×
48South Dakota~6K0.58×
49Iowa~20K0.57×
50Montana~7K0.57×
Fig. 06

Affinity by region

Affinity by region — TrueCar, United States
0.57×1.00×2.11×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the TrueCar audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for TrueCar audience
#·InterestCategoryAffinity×
01GumtreeHome & Garden28.04×
02We Buy Any CarCars & Mobility26.95×
03J. D. Power and AssociatesCars & Mobility25.28×
04J. D. PowerCars & Mobility23.50×
05The Beaches of Fort Myers & SanibelTravel & Leisure19.60×
06Alamo Rent a CarCars & Mobility18.51×
07Edmunds.comCars & Mobility15.33×
08Enterprise Car SalesCars & Mobility13.11×
09Enterprise Rent-A-CarCars & Mobility11.91×
10CarvanaCars & Mobility10.52×
11Carfax (company)Cars & Mobility9.99×
12Kelley Blue BookMovies & TV7.28×
13CarMaxCars & Mobility7.03×
14CarGurusCars & Mobility4.65×
15Full-size carCars & Mobility4.46×
16AutotraderCars & Mobility3.42×
17AffiliateInternet & Social Media3.00×
18NASDAQBusiness & Career2.87×
19Virtual channelMovies & TV2.81×
20DayBusiness & Career2.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the TrueCar audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by TrueCar audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.51×
Family OrientationCONSERVATISM1.40×
PatriotismCONSERVATISM1.31×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by TrueCar audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.87×
ExtroversionTHRILL0.87×
Community OrientationOPEN0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does TrueCar have in United States?

TrueCar has an estimated audience of 4,371,833 people in United States, concentrated in California and Texas.

02

What is the gender split and age of TrueCar fans?

39.5% of TrueCar fans are female, 60.5% are male, with an average age of 40.3 years.

03

Which brands do TrueCar fans like most?

TrueCar fans show strongest brand affinity for Enterprise Rent-A-Car (11.91×), Carvana (10.52×), and CarMax (7.03×) over the country average.

04

Where do TrueCar fans live in United States?

TrueCar fans in United States are most concentrated in California (reach ~900K), Texas (reach ~500K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do TrueCar fans also like?

Beyond TrueCar itself, the audience over-indexes on Carvana (10.52×), CarMax (7.03×), Carfax (company) (9.99×), and Kelley Blue Book (7.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Cars & Mobility audiences in United States

See TrueCar audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for TrueCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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