TrueCar Audience in United States

TrueCar logo

TrueCar has an estimated audience of 4,414,164 people in United States. 39.5% are female, 60.5% are male, average age 40.3. Top regions: California, Texas, Florida. Top brand affinities: Enterprise Rent-A-Car, Carvana, CarMax, Carfax (company), Kelley Blue Book.

The average TrueCar fan in United States is 40.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Enterprise Rent-A-Car, Carvana, CarMax, with strongest over-indexing on Enterprise Rent-A-Car (11.91× the country average). Demographically, the TrueCar audience skews more male with an average age of 40.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Website / Newspaper / Magazine

Demographics of TrueCar fans

Demographic split for TrueCar audience in United States
MetricValue
Female39.5%
Male60.5%
Average age40.3
Estimated audience size4,414,164

Audience persona

The typical TrueCar fan in United States is more male, around 40.3 years old, with strong Quality Awareness tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for TrueCar in United States
RegionReachAffinity
California868,5401.79×
Texas534,6601.41×
Florida459,6001.54×
New York289,0611.17×
Georgia257,2601.89×
Virginia202,2871.88×
Illinois191,6171.3×
North Carolina189,8111.43×
New Jersey188,0461.68×
Pennsylvania162,2911.09×
Maryland156,2742.06×
Arizona119,7511.33×
Ohio103,9050.76×
Massachusetts102,5251.18×
Tennessee100,5211.14×
Washington99,5091.12×
South Carolina86,1811.3×
Alabama73,8341.2×
Michigan72,2950.63×
Colorado70,2811.01×
Indiana68,0440.84×
Missouri66,5990.94×
Connecticut51,9681.17×
Louisiana50,6290.89×
Wisconsin46,0220.69×
Nevada42,4140.99×
Kentucky42,0880.76×
Oregon41,6660.82×
Oklahoma41,4470.85×
Minnesota39,7350.63×
Mississippi36,8861.01×
Arkansas28,9750.8×
Kansas26,0040.75×
Utah21,7550.55×
New Mexico20,7940.94×
Iowa20,0840.55×
New Hampshire18,7861.08×
West Virginia16,2700.79×
Delaware15,9471.31×
Washington, District of Columbia15,7201.18×
Nebraska14,2650.64×
Rhode Island13,6930.97×
Idaho12,6130.57×
Maine12,0650.76×
Hawaii10,0450.53×
Vermont5,8860.76×
Montana5,4300.44×
South Dakota4,6190.45×
Alaska4,2480.45×
North Dakota3,8860.43×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for TrueCar audience
BrandAffinityCategory
Enterprise Rent-A-Car11.91×Cars & Mobility
Carvana10.52×Cars & Mobility
CarMax7.03×Cars & Mobility
Carfax (company)9.99×Cars & Mobility
Kelley Blue Book7.28×Movies & TV
Gumtree28.04×Home & Garden
Alamo Rent a Car18.51×Cars & Mobility
CarGurus4.65×Cars & Mobility
Edmunds.com15.33×Cars & Mobility
J. D. Power and Associates25.28×Cars & Mobility
J. D. Power23.5×Cars & Mobility
Day2.67×Business & Career
Affiliate3×Internet & Social Media
Enterprise Car Sales13.11×Cars & Mobility
Virtual channel2.81×Movies & TV
We Buy Any Car26.95×Cars & Mobility
Full-size car4.46×Cars & Mobility
Autotrader3.42×Cars & Mobility
NASDAQ2.87×Business & Career
The Beaches of Fort Myers & Sanibel19.6×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by TrueCar audience
TraitClusterScore
Quality AwarenessPREMIUM1.87
Luxury OrientationPREMIUM1.41
Need for SecurityCONSERVATISM1.35
Early Adopter MentalityPOWER1.32
Family OrientationCONSERVATISM1.26
Price SensitivityPREMIUM1.22

Worldwide distribution

Worldwide audience distribution share by country for TrueCar
CountryShare
United States89.5%
Brazil2.8%
China1.2%

See TrueCar audiences in other countries

More Cars & Mobility audiences in United States

Frequently asked questions

How many fans does TrueCar have in United States?

TrueCar has an estimated audience of 4,414,164 people in United States, concentrated in California and Texas.

What is the gender split and age of TrueCar fans?

39.5% of TrueCar fans are female, 60.5% are male, with an average age of 40.3 years.

Which brands do TrueCar fans like most?

TrueCar fans show strongest brand affinity for Enterprise Rent-A-Car (11.91×), Carvana (10.52×), and CarMax (7.03×) over the country average.

Where do TrueCar fans live in United States?

TrueCar fans in United States are most concentrated in California (reach 868,540), Texas (reach 534,660), and Florida (reach 459,600). These three regions account for the largest share of the active audience.

What other brands do TrueCar fans also like?

Beyond TrueCar itself, the audience over-indexes on Carvana (10.52×), CarMax (7.03×), Carfax (company) (9.99×), and Kelley Blue Book (7.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for TrueCar. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.