Rascasse Audience Intelligence

J. D. Power Target Market in United States

A data profile of the people who buy, follow and care about J. D. Power in United States — modelled from more than twelve digital signal sources. J. D. Power has an estimated audience of 607,816 people in United States.

#71among Entrepreneur in United States#3363among Brand in United States#944in Cars & Mobility

The average J. D. Power fan in United States is 45.0 years old, more male, and lives primarily in Texas.

The audience is concentrated in Texas, Florida, California.

Top brand affinities include Enterprise Rent-A-Car, Carvana, Gumtree, with strongest over-indexing on Enterprise Rent-A-Car (27.87× the country average).

Demographically, the J. D. Power audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical J. D. Power fan in United States is more male, around 45.0 years old, with strong Design Affinity tendencies and a notable affinity for Enterprise Rent-A-Car.

Category: Cars & Mobility · Type: Brand · Subtype: Entrepreneur

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the J. D. Power profile in United States.

Audience size
608K
in United States
Gender
29.8%♀
70.2% male
Age
45.0
average years
Country rank
#32549
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of J. D. Power

29.8% are female, 70.2% are male, average age 45.0.

Fig. 02

Gender split

29.8%
Female
70.2%
Male
Demographic split for J. D. Power audience in United States
MetricValue
Female29.8%
Male70.2%
Average age45.0
Estimated audience size607,816
Fig. 03

Age distribution

Ø 45.0
average years
Age distribution of the J. D. Power audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4922%
50+37%
Fig. 04

Worldwide distribution

90.7%

of the worldwide J. D. Power audience comes from United States.

Worldwide audience distribution share by country for J. D. Power
CountryShare
United States90.7%
Canada4.9%
Germany1.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the J. D. Power audience in United States is strongest.

Fig. 05

Top regions by affinity

J. D. Power customers by region in United States
#RegionReachAffinity×
01South Dakota~3K2.43×
02Montana~4K2.16×
03North Dakota~3K2.04×
04Alaska~3K2.03×
05Wyoming~2K1.89×
06Utah~10K1.82×
07Idaho~5K1.69×
08Vermont~2K1.59×
09Iowa~8K1.51×
10Maine~3K1.45×
11Alabama~10K1.21×
12Kansas~6K1.20×
13Missouri~10K1.19×
14Nebraska~4K1.16×
15Oklahoma~8K1.15×
16Arkansas~6K1.13×
17Tennessee~10K1.08×
18West Virginia~3K1.08×
19Wisconsin~9K1.03×
20Kentucky~8K1.03×
21Mississippi~5K1.03×
22New Mexico~3K0.99×
23Michigan~20K0.98×
24Minnesota~9K0.98×
25Louisiana~7K0.95×
26New Hampshire~2K0.95×
27Indiana~10K0.89×
28South Carolina~8K0.83×
29Washington~9K0.77×
30North Carolina~10K0.74×
31Illinois~10K0.72×
32Virginia~10K0.72×
33Georgia~10K0.70×
34Ohio~10K0.69×
35Texas~30K0.65×
36Florida~30K0.65×
37Colorado~6K0.64×
38Delaware~1K0.64×
39Oregon~4K0.63×
40Rhode Island~1K0.62×
41Connecticut~4K0.61×
42Massachusetts~7K0.58×
43Arizona~7K0.56×
44Nevada~3K0.56×
45Pennsylvania~10K0.55×
46New York~20K0.49×
47Hawaii~1K0.47×
48Maryland~5K0.46×
49New Jersey~6K0.38×
50California~20K0.33×
Fig. 06

Affinity by region

Affinity by region — J. D. Power, United States
0.33×1.00×2.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the J. D. Power audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for J. D. Power audience
#·InterestCategoryAffinity×
01J. D. Power and AssociatesCars & Mobility116.96×
02Classic DriverCars & Mobility116.85×
03Driving SchoolCars & Mobility101.56×
04The Beaches of Fort Myers & SanibelTravel & Leisure88.02×
05GumtreeHome & Garden84.41×
06Robert Earl KeenMusic & Radio58.65×
07We Buy Any CarCars & Mobility55.83×
08Alamo Rent a CarCars & Mobility52.24×
09Driving LessonsMovies & TV48.41×
10Damages (TV series)Movies & TV37.83×
11Enterprise Rent-A-CarCars & Mobility27.87×
12CarvanaCars & Mobility21.14×
13Fact (UK magazine)Music & Radio20.56×
14TrueCarCars & Mobility16.54×
15Charlie SheenMovies & TV15.96×
16Temples (band)Music & Radio15.27×
17PetróleoCars & Mobility11.84×
18Carfax (company)Cars & Mobility10.16×
19CBS NewsMovies & TV9.17×
20DayBusiness & Career4.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the J. D. Power audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by J. D. Power audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.67×
SustainabilityBALANCE1.63×
Pet OwnershipJOY1.61×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by J. D. Power audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.60×
Need for SecurityCONSERVATISM0.68×
TraditionCONSERVATISM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is J. D. Power's target market in United States?

J. D. Power's target market in United States covers an estimated 607,816 people, concentrated in Texas and Florida.

02

What is the gender split and age of J. D. Power customers?

29.8% of the J. D. Power audience are female, 70.2% are male, with an average age of 45.0 years.

03

Which brands do J. D. Power fans like most?

J. D. Power fans show strongest brand affinity for Enterprise Rent-A-Car (27.87×), Carvana (21.14×), and Gumtree (84.41×) over the country average.

04

Where do J. D. Power fans live in United States?

J. D. Power fans in United States are most concentrated in Texas (reach ~30K), Florida (reach ~30K), and California (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do J. D. Power fans also like?

Beyond J. D. Power itself, the audience over-indexes on Carvana (21.14×), Gumtree (84.41×), J. D. Power and Associates (116.96×), and Alamo Rent a Car (52.24×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for J. D. Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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