J. D. Power Audience in United States

J. D. Power logo

J. D. Power has an estimated audience of 604,398 people in United States. 29.8% are female, 70.2% are male, average age 45.0. Top regions: Texas, Florida, California. Top brand affinities: Enterprise Rent-A-Car, Carvana, Gumtree, J. D. Power and Associates, Alamo Rent a Car.

The average J. D. Power fan in United States is 45.0 years old, more male, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Enterprise Rent-A-Car, Carvana, Gumtree, with strongest over-indexing on Enterprise Rent-A-Car (27.87× the country average). Demographically, the J. D. Power audience skews more male with an average age of 45.0, and over-indexes on personality traits such as Family Orientation, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Cars & Mobility · Type: Brand · Subtype: Entrepreneur

Demographics of J. D. Power fans

Demographic split for J. D. Power audience in United States
MetricValue
Female29.8%
Male70.2%
Average age45.0
Estimated audience size604,398

Audience persona

The typical J. D. Power fan in United States is more male, around 45.0 years old, with strong Family Orientation tendencies and a notable affinity for Enterprise Rent-A-Car.

Top regions in United States

Top regions ranked by reach for J. D. Power in United States
RegionReachAffinity
Texas36,8360.71×
Florida29,7890.73×
California23,1700.35×
New York17,9740.53×
Michigan16,0401.01×
Illinois14,8930.74×
Ohio13,9410.75×
North Carolina13,7560.76×
Georgia13,6460.73×
Tennessee13,3751.1×
Missouri12,0291.23×
Pennsylvania11,7320.58×
Virginia11,5240.78×
Alabama10,5431.25×
Indiana10,3440.94×
Washington10,1750.84×
Utah10,1511.88×
Wisconsin9,4111.03×
Minnesota8,8731.02×
Oklahoma7,8971.18×
South Carolina7,7380.85×
Kentucky7,6331.01×
Iowa7,4521.5×
Louisiana7,3890.95×
Massachusetts7,3890.62×
Arizona6,7960.55×
Colorado6,4420.68×
New Jersey6,2030.4×
Arkansas5,9631.2×
Kansas5,9241.24×
Idaho5,0911.68×
Mississippi5,0511.01×
Maryland4,7440.46×
Oregon4,3590.63×
Connecticut3,6250.6×
Nebraska3,6111.19×
Montana3,5872.14×
Maine3,4011.57×
Nevada3,3610.57×
South Dakota3,1522.26×
West Virginia2,9791.06×
New Mexico2,9000.96×
North Dakota2,5602.06×
Alaska2,4911.93×
New Hampshire2,2330.94×
Wyoming1,6011.79×
Vermont1,4671.38×
Rhode Island9810.51×
Delaware9270.56×
Washington, District of Columbia6870.38×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for J. D. Power audience
BrandAffinityCategory
Enterprise Rent-A-Car27.87×Cars & Mobility
Carvana21.14×Cars & Mobility
Gumtree84.41×Home & Garden
J. D. Power and Associates116.96×Cars & Mobility
Alamo Rent a Car52.24×Cars & Mobility
The Beaches of Fort Myers & Sanibel88.02×Travel & Leisure
Driving School101.56×Cars & Mobility
CBS News9.17×Movies & TV
Charlie Sheen15.96×Movies & TV
Damages (TV series)37.83×Movies & TV
Carfax (company)10.16×Cars & Mobility
TrueCar16.54×Cars & Mobility
Robert Earl Keen58.65×Music & Radio
We Buy Any Car55.83×Cars & Mobility
Petróleo11.84×Cars & Mobility
Classic Driver116.85×Cars & Mobility
Driving Lessons48.41×Movies & TV
Fact (UK magazine)20.56×Music & Radio
Day4.13×Business & Career
BBC9.49×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by J. D. Power audience
TraitClusterScore
Family OrientationCONSERVATISM2.55
Need for SecurityCONSERVATISM1.84
Price SensitivityPREMIUM1.61
Career OrientationPOWER1.46
IndulgenceJOY1.4
Risk AppetiteTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for J. D. Power
CountryShare
United States90.7%
Canada4.8%
Germany1.5%

See J. D. Power audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does J. D. Power have in United States?

J. D. Power has an estimated audience of 604,398 people in United States, concentrated in Texas and Florida.

What is the gender split and age of J. D. Power fans?

29.8% of J. D. Power fans are female, 70.2% are male, with an average age of 45.0 years.

Which brands do J. D. Power fans like most?

J. D. Power fans show strongest brand affinity for Enterprise Rent-A-Car (27.87×), Carvana (21.14×), and Gumtree (84.41×) over the country average.

Where do J. D. Power fans live in United States?

J. D. Power fans in United States are most concentrated in Texas (reach 36,836), Florida (reach 29,789), and California (reach 23,170). These three regions account for the largest share of the active audience.

What other brands do J. D. Power fans also like?

Beyond J. D. Power itself, the audience over-indexes on Carvana (21.14×), Gumtree (84.41×), J. D. Power and Associates (116.96×), and Alamo Rent a Car (52.24×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for J. D. Power. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.