Gumtree Audience in United States

Gumtree logo

Gumtree has an estimated audience of 1,156,333 people in United States. 50.3% are female, 49.7% are male, average age 39.8. Top regions: California, New York, Texas. Top brand affinities: Hourglass Cosmetics, Enterprise Rent-A-Car, Simply Hired, Carvana, Grease (lubricant).

The average Gumtree fan in United States is 39.8 years old, balanced, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Hourglass Cosmetics, Enterprise Rent-A-Car, Simply Hired, with strongest over-indexing on Hourglass Cosmetics (250.28× the country average). Demographically, the Gumtree audience skews balanced with an average age of 39.8, and over-indexes on personality traits such as Luxury Orientation, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Gumtree fans

Demographic split for Gumtree audience in United States
MetricValue
Female50.3%
Male49.7%
Average age39.8
Estimated audience size1,156,333

Audience persona

The typical Gumtree fan in United States is balanced, around 39.8 years old, with strong Luxury Orientation tendencies and a notable affinity for Hourglass Cosmetics.

Top regions in United States

Top regions ranked by reach for Gumtree in United States
RegionReachAffinity
California136,8381.08×
New York71,1481.1×
Texas70,9540.71×
Florida69,8970.89×
Pennsylvania38,8381×
North Carolina37,4091.08×
Ohio35,5141×
Illinois34,3930.89×
Virginia33,0641.17×
New Jersey31,4761.07×
Georgia30,0930.84×
Washington27,2561.18×
Michigan26,7270.88×
Massachusetts25,9421.14×
Maryland25,0791.26×
Tennessee21,8990.94×
South Carolina21,0111.21×
Indiana20,3700.96×
Colorado18,2071×
Arizona16,7530.71×
Minnesota16,6891.01×
Wisconsin16,5340.95×
Kentucky15,6801.08×
Missouri15,4420.83×
Oregon15,4131.16×
Louisiana13,1030.88×
Connecticut12,1961.05×
Alabama11,0930.69×
Utah11,0641.07×
Mississippi10,9031.14×
Arkansas10,0121.05×
Washington, District of Columbia9,7712.81×
Oklahoma9,2700.72×
Iowa9,0990.96×
Kansas8,1360.89×
Nevada7,3990.66×
West Virginia6,3031.17×
Idaho5,4650.94×
Maine5,2091.26×
Hawaii4,7830.96×
Nebraska4,6860.81×
New Hampshire4,6041.01×
New Mexico3,5350.61×
Rhode Island3,3730.92×
Delaware3,2361.01×
Montana2,8490.89×
Vermont2,4341.2×
South Dakota2,3160.87×
Alaska2,2250.9×
North Dakota1,8640.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gumtree audience
BrandAffinityCategory
Hourglass Cosmetics250.28×Beauty & Wellness
Enterprise Rent-A-Car21.15×Cars & Mobility
Simply Hired106.44×Business & Career
Carvana19.45×Cars & Mobility
Grease (lubricant)66.98×Music & Radio
Horlicks230.64×Food & Beverages
Even (company)114.56×Business & Career
rugby20.03×Sports
Zipcar56.56×Cars & Mobility
Strada171.09×Food & Beverages
The Great Gatsby (2013 film)33.97×Movies & TV
Sixt42.11×Cars & Mobility
Alamo Rent a Car34.35×Cars & Mobility
JB Hi-Fi138.98×Shopping
J.Jill25.65×Shopping
Renegade50.22×Movies & TV
USAJobs18.69×Business & Career
Turo20×Cars & Mobility
Fashion Nova6.02×Shopping
GoDaddy14.69×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gumtree audience
TraitClusterScore
Luxury OrientationPREMIUM3.35
Quality AwarenessPREMIUM1.4
Risk AppetiteTHRILL1.31
IndividualismJOY1.12
Price SensitivityPREMIUM1.12
Social Media UsageJOY1.02

Worldwide distribution

Worldwide audience distribution share by country for Gumtree
CountryShare
Australia23.1%
United Kingdom17.6%
United States16.7%

See Gumtree audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Gumtree have in United States?

Gumtree has an estimated audience of 1,156,333 people in United States, concentrated in California and New York.

What is the gender split and age of Gumtree fans?

50.3% of Gumtree fans are female, 49.7% are male, with an average age of 39.8 years.

Which brands do Gumtree fans like most?

Gumtree fans show strongest brand affinity for Hourglass Cosmetics (250.28×), Enterprise Rent-A-Car (21.15×), and Simply Hired (106.44×) over the country average.

Where do Gumtree fans live in United States?

Gumtree fans in United States are most concentrated in California (reach 136,838), New York (reach 71,148), and Texas (reach 70,954). These three regions account for the largest share of the active audience.

What other brands do Gumtree fans also like?

Beyond Gumtree itself, the audience over-indexes on Enterprise Rent-A-Car (21.15×), Simply Hired (106.44×), Carvana (19.45×), and Grease (lubricant) (66.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gumtree. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.