Grease (lubricant) Audience in United States

Grease (lubricant) logo

Grease (lubricant) has an estimated audience of 1,592,905 people in United States. 16.8% are female, 83.2% are male, average age 46.0. Top regions: California, Texas, Florida. Top brand affinities: Keith Stanfield, Israel, Wikia, Unique Gifts, Queens College, City University of New York.

The average Grease (lubricant) fan in United States is 46.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keith Stanfield, Israel, Wikia, with strongest over-indexing on Keith Stanfield (9.18× the country average). Demographically, the Grease (lubricant) audience skews more male with an average age of 46.0, and over-indexes on personality traits such as DIY Mentality, Need for Security. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Musical · Subtype: Musical

Demographics of Grease (lubricant) fans

Demographic split for Grease (lubricant) audience in United States
MetricValue
Female16.8%
Male83.2%
Average age46.0
Estimated audience size1,592,905

Audience persona

The typical Grease (lubricant) fan in United States is more male, around 46.0 years old, with strong DIY Mentality tendencies and a notable affinity for Keith Stanfield.

Top regions in United States

Top regions ranked by reach for Grease (lubricant) in United States
RegionReachAffinity
California220,2231.26×
Texas178,9591.31×
Florida107,2170.99×
New York86,0010.97×
Illinois55,5181.05×
Pennsylvania54,3851.01×
Ohio49,9711.02×
North Carolina44,6210.93×
Georgia43,6990.89×
Michigan40,5990.97×
Arizona39,5611.22×
New Jersey38,8130.96×
Virginia33,2060.86×
Indiana32,1941.11×
Tennessee31,9201×
Washington30,5320.96×
Massachusetts28,1580.9×
Missouri26,9631.05×
Colorado24,4530.97×
Wisconsin24,0441×
Minnesota23,7221.04×
Alabama22,3001×
Maryland21,9410.8×
South Carolina21,8720.91×
Louisiana21,7741.06×
Oklahoma21,7371.23×
Kentucky21,7331.09×
Oregon18,5211.01×
Nevada17,0941.11×
Utah16,6461.17×
Connecticut15,1830.95×
Iowa14,8931.13×
Kansas13,8151.1×
Mississippi13,4061.02×
Arkansas13,3251.02×
New Mexico11,0821.39×
Idaho8,6521.08×
Nebraska8,0901.01×
Hawaii6,9021.01×
West Virginia6,8700.93×
New Hampshire5,3360.85×
Maine4,9580.87×
Rhode Island4,3720.86×
Montana4,1130.93×
Delaware3,5950.82×
South Dakota3,4950.95×
North Dakota3,3121.01×
Washington, District of Columbia2,9090.61×
Alaska2,7770.82×
Vermont2,4270.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Grease (lubricant) audience
BrandAffinityCategory
Keith Stanfield9.18×Movies & TV
Israel2.07×Travel & Leisure
Wikia2.21×Internet & Social Media
Unique Gifts1.53×Shopping
Queens College, City University of New York4.3×Business & Career
Who Wants to Be a Millionaire?5.46×Movies & TV
Keeper (password manager)3.47×Technology & Electronics
Hog Hunting1.8×Sports
N1 road (South Africa)2.14×Travel & Leisure
Birthday Gifts1.59×Kids & Family
Jaws2.69×Movies & TV
Jesse Plemons1.52×Movies & TV
Home staging2.31×Home & Garden
Noodle (Gorillaz)1.54×Music & Radio
Monogram1.65×Home & Garden
WESH2.03×Movies & TV
Corona (band)2.37×Music & Radio
ABC 7 Chicago1.75×Movies & TV
MK1.69×Music & Radio
Certified diabetes educator5.26×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Grease (lubricant) audience
TraitClusterScore
DIY MentalityTHRILL1.65
Need for SecurityCONSERVATISM1.63
PatriotismCONSERVATISM1.32
Quality AwarenessPREMIUM1.27
Social Media UsageJOY1.24
Career OrientationPOWER1.2

Worldwide distribution

Worldwide audience distribution share by country for Grease (lubricant)
CountryShare
United States34.9%
India6.2%
United Kingdom6.1%

See Grease (lubricant) audiences in other countries

More Musical audiences in United States

Frequently asked questions

How many fans does Grease (lubricant) have in United States?

Grease (lubricant) has an estimated audience of 1,592,905 people in United States, concentrated in California and Texas.

What is the gender split and age of Grease (lubricant) fans?

16.8% of Grease (lubricant) fans are female, 83.2% are male, with an average age of 46.0 years.

Which brands do Grease (lubricant) fans like most?

Grease (lubricant) fans show strongest brand affinity for Keith Stanfield (9.18×), Israel (2.07×), and Wikia (2.21×) over the country average.

Where do Grease (lubricant) fans live in United States?

Grease (lubricant) fans in United States are most concentrated in California (reach 220,223), Texas (reach 178,959), and Florida (reach 107,217). These three regions account for the largest share of the active audience.

What other brands do Grease (lubricant) fans also like?

Beyond Grease (lubricant) itself, the audience over-indexes on Israel (2.07×), Wikia (2.21×), Unique Gifts (1.53×), and Queens College, City University of New York (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Grease (lubricant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.