Rascasse Audience Intelligence

Grease (lubricant) Audience in United States

A data profile of the people who buy, follow and care about Grease (lubricant) in United States — modelled from more than twelve digital signal sources. Grease (lubricant) has an estimated audience of 1,593,858 people in United States.

#6among Musical in United States#13among Musical in United States#2021in Music & Radio

The average Grease (lubricant) fan in United States is 46.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gumtree, Valvoline Instant Oil Change, Discount Tire, with strongest over-indexing on Gumtree (66.98× the country average).

Demographically, the Grease (lubricant) audience skews more male with an average age of 46.0, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Grease (lubricant) fan in United States is more male, around 46.0 years old, with strong Patriotism tendencies and a notable affinity for Gumtree.

Category: Music & Radio · Type: Musical · Subtype: Musical

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Grease (lubricant) profile in United States.

Audience size
1.6M
in United States
Gender
16.8%♀
83.2% male
Age
46.0
average years
Country rank
#16963
Musical in United States
Fig. 01

Search interest · 12-month trend

-5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Grease (lubricant) fans

16.8% are female, 83.2% are male, average age 46.0.

Fig. 02

Gender split

16.8%
Female
83.2%
Male
Demographic split for Grease (lubricant) audience in United States
MetricValue
Female16.8%
Male83.2%
Average age46.0
Estimated audience size1,593,858
Fig. 03

Age distribution

Ø 46.0
average years
Age distribution of the Grease (lubricant) audience in United States
Age bracketShare%
16-1910%
20-2912%
30-3916%
40-4923%
50+39%
Fig. 04

Worldwide distribution

33.7%

of the worldwide Grease (lubricant) audience comes from United States.

Worldwide audience distribution share by country for Grease (lubricant)
CountryShare
United States33.7%
India6.0%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Grease (lubricant) audience in United States is strongest.

Fig. 05

Top regions by affinity

Grease (lubricant) fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~10K1.31×
02Texas~200K1.22×
03Oklahoma~20K1.20×
04Utah~20K1.19×
05Kansas~10K1.18×
06Idaho~9K1.18×
07Arizona~40K1.17×
08California~200K1.14×
09Nebraska~9K1.12×
10North Dakota~4K1.12×
11Iowa~10K1.09×
12Kentucky~20K1.08×
13Arkansas~10K1.08×
14South Dakota~4K1.08×
15Indiana~30K1.07×
16Nevada~20K1.07×
17Pennsylvania~60K1.06×
18Ohio~50K1.06×
19Missouri~30K1.05×
20Louisiana~20K1.05×
21Wyoming~2K1.05×
22Illinois~50K1.03×
23Wisconsin~20K1.01×
24Oregon~20K1.00×
25Montana~4K1.00×
26Alaska~3K1.00×
27Washington~30K0.99×
28Colorado~20K0.98×
29Mississippi~10K0.98×
30Minnesota~20K0.97×
31Alabama~20K0.97×
32Tennessee~30K0.96×
33Michigan~40K0.93×
34New Jersey~40K0.93×
35Connecticut~10K0.93×
36West Virginia~7K0.93×
37Maine~5K0.93×
38Florida~100K0.92×
39North Carolina~40K0.91×
40South Carolina~20K0.91×
41New Hampshire~6K0.90×
42Georgia~40K0.89×
43Hawaii~6K0.89×
44Rhode Island~4K0.88×
45Virginia~30K0.85×
46Delaware~4K0.85×
47Massachusetts~30K0.83×
48New York~70K0.82×
49Maryland~20K0.78×
50Washington, District of Columbia~3K0.62×
Fig. 06

Affinity by region

Affinity by region — Grease (lubricant), United States
0.62×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Grease (lubricant) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Grease (lubricant) audience
#·InterestCategoryAffinity×
01GumtreeHome & Garden66.98×
02PetronasCars & Mobility51.12×
03Irina ShaykFashion & Accessoires13.35×
04Valvoline Instant Oil ChangeCars & Mobility12.02×
05Jiffy LubeCars & Mobility8.80×
06Firestone Complete Auto CareCars & Mobility7.56×
07Discount TireShopping6.12×
08Automobile repair shopCars & Mobility5.52×
09Lawn mowerHome & Garden4.08×
10Hardware storeHome & Garden3.96×
11AutoZoneCars & Mobility3.73×
12O'Reilly Auto PartsCars & Mobility3.72×
13Advance Auto PartsCars & Mobility3.69×
14Facebook MessengerInternet & Social Media2.84×
15FedExBusiness & Career2.82×
16Solar energyHome & Garden2.73×
17Papa John's PizzaFood & Beverages2.51×
18The UPS StoreShopping2.47×
19Used carCars & Mobility2.45×
20Mortgage loansBusiness & Career2.06×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Grease (lubricant) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Grease (lubricant) audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.19×
Need for SecurityCONSERVATISM1.97×
DIY MentalityTHRILL1.96×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Grease (lubricant) audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.65×
Luxury OrientationPREMIUM0.74×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Grease (lubricant) have in United States?

Grease (lubricant) has an estimated audience of 1,593,858 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Grease (lubricant) fans?

16.8% of Grease (lubricant) fans are female, 83.2% are male, with an average age of 46.0 years.

03

Which brands do Grease (lubricant) fans like most?

Grease (lubricant) fans show strongest brand affinity for Gumtree (66.98×), Valvoline Instant Oil Change (12.02×), and Discount Tire (6.12×) over the country average.

04

Where do Grease (lubricant) fans live in United States?

Grease (lubricant) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Grease (lubricant) fans also like?

Beyond Grease (lubricant) itself, the audience over-indexes on Valvoline Instant Oil Change (12.02×), Discount Tire (6.12×), AutoZone (3.73×), and Jiffy Lube (8.8×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Grease (lubricant). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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