Rascasse Audience Intelligence

Irina Shayk Audience in United States

A data profile of the people who buy, follow and care about Irina Shayk in United States — modelled from more than twelve digital signal sources. Irina Shayk has an estimated audience of 1,463,808 people in United States.

#74among Fashion model in United States#3653among Person in United States#797in Fashion & Accessoires

The average Irina Shayk fan in United States is 43.0 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Firestone Complete Auto Care, Chumba Casino, Macy's, with strongest over-indexing on Firestone Complete Auto Care (75.45× the country average).

Demographically, the Irina Shayk audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Design Affinity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Irina Shayk fan in United States is more female, around 43.0 years old, with strong Design Affinity tendencies and a notable affinity for Firestone Complete Auto Care.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Irina Shayk profile in United States.

Audience size
1.5M
in United States
Gender
55.7%♀
44.3% male
Age
43.0
average years
Country rank
#18092
Person in United States
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Irina Shayk fans

55.7% are female, 44.3% are male, average age 43.0.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Irina Shayk audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.0
Estimated audience size1,463,808
Fig. 03

Age distribution

Ø 43.0
average years
Age distribution of the Irina Shayk audience in United States
Age bracketShare%
16-1910%
20-2918%
30-3920%
40-4925%
50+26%
Fig. 04

Worldwide distribution

12.6%

of the worldwide Irina Shayk audience comes from United States.

Worldwide audience distribution share by country for Irina Shayk
CountryShare
Italy19.3%
United States12.6%
India5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Irina Shayk audience in United States is strongest.

Fig. 05

Top regions by affinity

Irina Shayk fans by region: top regions in United States
#RegionReachAffinity×
01New York~200K1.70×
02Massachusetts~50K1.64×
03Rhode Island~8K1.50×
04New Jersey~60K1.47×
05California~300K1.42×
06Hawaii~9K1.34×
07New Hampshire~8K1.33×
08Connecticut~20K1.30×
09Florida~100K1.22×
10Arizona~40K1.16×
11Washington, District of Columbia~6K1.16×
12Washington~40K1.15×
13Illinois~60K1.12×
14Virginia~40K1.12×
15Maine~6K1.10×
16Texas~200K1.08×
17Pennsylvania~60K1.07×
18Maryland~30K1.03×
19Minnesota~20K1.02×
20Nevada~20K1.02×
21Vermont~3K1.02×
22Michigan~40K0.95×
23North Carolina~50K0.93×
24Colorado~20K0.93×
25Louisiana~20K0.93×
26Georgia~50K0.92×
27Delaware~4K0.92×
28Oregon~20K0.91×
29Missouri~20K0.90×
30New Mexico~7K0.90×
31Utah~10K0.88×
32Tennessee~30K0.86×
33Ohio~40K0.85×
34Alaska~3K0.85×
35North Dakota~3K0.84×
36South Carolina~20K0.83×
37Iowa~10K0.83×
38Kansas~10K0.83×
39Nebraska~7K0.83×
40Montana~4K0.83×
41South Dakota~3K0.83×
42Indiana~20K0.82×
43Wisconsin~20K0.82×
44Idaho~7K0.81×
45Kentucky~20K0.79×
46Oklahoma~10K0.78×
47Alabama~20K0.77×
48Arkansas~10K0.74×
49West Virginia~5K0.73×
50Mississippi~9K0.66×
Fig. 06

Affinity by region

Affinity by region — Irina Shayk, United States
0.66×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Irina Shayk audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Irina Shayk audience
#·InterestCategoryAffinity×
01Candice SwanepoelFashion & Accessoires110.00×
02Bandon Dunes Golf ResortSports99.65×
03ITV (TV channel)Movies & TV90.91×
04American patriotismPolitics & Society83.90×
05Barbara PalvinFashion & Accessoires82.67×
06Firestone Complete Auto CareCars & Mobility75.45×
07Weight Watchers RecipesFood & Beverages63.94×
08Rock Bottom GolfSports62.93×
09FootJoySports62.00×
10In Touch MinistriesPolitics & Society59.87×
11Adriana LimaFashion & Accessoires57.22×
12Lumber LiquidatorsShopping54.71×
13Chumba CasinoTravel & Leisure53.66×
14Betsey JohnsonFashion & Accessoires53.66×
15ewtnMovies & TV52.44×
16Sara SampaioFashion & Accessoires50.63×
17Sports Illustrated Swimsuit IssueSports39.25×
18Inglourious BasterdsMovies & TV38.57×
19Ann TaylorFashion & Accessoires28.66×
20Macy'sShopping17.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Irina Shayk audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Irina Shayk audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.97×
IndulgenceJOY1.76×
IndividualismJOY1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Irina Shayk audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.51×
Need for SecurityCONSERVATISM0.52×
DIY MentalityTHRILL0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Irina Shayk have in United States?

Irina Shayk has an estimated audience of 1,463,808 people in United States, concentrated in California and New York.

02

What is the gender split and age of Irina Shayk fans?

55.7% of Irina Shayk fans are female, 44.3% are male, with an average age of 43.0 years.

03

Which brands do Irina Shayk fans like most?

Irina Shayk fans show strongest brand affinity for Firestone Complete Auto Care (75.45×), Chumba Casino (53.66×), and Macy's (17.01×) over the country average.

04

Where do Irina Shayk fans live in United States?

Irina Shayk fans in United States are most concentrated in California (reach ~300K), New York (reach ~200K), and Texas (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Irina Shayk fans also like?

Beyond Irina Shayk itself, the audience over-indexes on Chumba Casino (53.66×), Macy's (17.01×), Adriana Lima (57.22×), and Barbara Palvin (82.67×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Irina Shayk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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