Irina Shayk Audience in United States

Irina Shayk logo

Irina Shayk has an estimated audience of 1,615,400 people in United States. 55.7% are female, 44.3% are male, average age 43.0. Top regions: California, New York, Texas. Top brand affinities: Firestone Complete Auto Care, Chumba Casino, Macy's, Adriana Lima, Candice Swanepoel.

The average Irina Shayk fan in United States is 43.0 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Firestone Complete Auto Care, Chumba Casino, Macy's, with strongest over-indexing on Firestone Complete Auto Care (75.45× the country average). Demographically, the Irina Shayk audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Irina Shayk fans

Demographic split for Irina Shayk audience in United States
MetricValue
Female55.7%
Male44.3%
Average age43.0
Estimated audience size1,615,400

Audience persona

The typical Irina Shayk fan in United States is more female, around 43.0 years old, with strong Sustainability tendencies and a notable affinity for Firestone Complete Auto Care.

Top regions in United States

Top regions ranked by reach for Irina Shayk in United States
RegionReachAffinity
California259,2001.46×
New York157,0531.74×
Texas155,6591.12×
Florida136,0881.24×
Illinois61,6811.15×
New Jersey61,6331.5×
Pennsylvania60,5691.11×
Massachusetts55,1871.73×
North Carolina47,3460.97×
Georgia45,5040.91×
Virginia44,9551.14×
Ohio43,4560.87×
Michigan41,1120.97×
Arizona39,1611.19×
Washington37,3421.15×
Maryland28,3751.02×
Tennessee27,7800.86×
Indiana25,0430.85×
Missouri24,0120.92×
Minnesota23,9941.04×
Colorado23,7740.93×
Connecticut21,3291.32×
South Carolina20,4090.84×
Wisconsin20,2940.84×
Louisiana19,8820.95×
Alabama17,3340.77×
Oregon16,8560.91×
Kentucky16,3220.81×
Nevada16,0661.03×
Oklahoma13,3250.74×
Utah12,3720.86×
Iowa10,4860.79×
Kansas10,3470.81×
Arkansas9,5840.72×
Hawaii9,1121.31×
New Hampshire8,4661.33×
Mississippi8,3230.63×
Rhode Island8,0101.56×
New Mexico7,0540.87×
Maine6,3871.1×
Nebraska6,2340.77×
Idaho6,0540.75×
Washington, District of Columbia5,3001.09×
West Virginia4,8540.65×
Delaware3,9010.88×
Montana3,4470.77×
South Dakota2,9380.79×
Vermont2,7550.97×
Alaska2,6510.77×
North Dakota2,5070.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Irina Shayk audience
BrandAffinityCategory
Firestone Complete Auto Care75.45×Cars & Mobility
Chumba Casino53.66×Travel & Leisure
Macy's17.01×Shopping
Adriana Lima57.22×Fashion & Accessoires
Candice Swanepoel110×Fashion & Accessoires
Barbara Palvin82.67×Fashion & Accessoires
American patriotism83.9×Politics & Society
Rock Bottom Golf62.93×Sports
Bandon Dunes Golf Resort99.65×Sports
Inglourious Basterds38.57×Movies & TV
Sports Illustrated Swimsuit Issue39.25×Sports
Lumber Liquidators54.71×Shopping
Ann Taylor28.66×Fashion & Accessoires
Betsey Johnson53.66×Fashion & Accessoires
ewtn52.44×Movies & TV
ITV (TV channel)90.91×Movies & TV
FootJoy62×Sports
Weight Watchers Recipes63.94×Food & Beverages
Sara Sampaio50.63×Fashion & Accessoires
DeVry University69.44×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Irina Shayk audience
TraitClusterScore
SustainabilityBALANCE1.58
Design AffinityPREMIUM1.56
ExtroversionTHRILL1.42
Social Media UsageJOY1.4
LGBTQ+ IdentityOPEN1.34
Luxury OrientationPREMIUM1.33

Worldwide distribution

Worldwide audience distribution share by country for Irina Shayk
CountryShare
Italy18.8%
United States13.6%
India6.7%

See Irina Shayk audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Irina Shayk have in United States?

Irina Shayk has an estimated audience of 1,615,400 people in United States, concentrated in California and New York.

What is the gender split and age of Irina Shayk fans?

55.7% of Irina Shayk fans are female, 44.3% are male, with an average age of 43.0 years.

Which brands do Irina Shayk fans like most?

Irina Shayk fans show strongest brand affinity for Firestone Complete Auto Care (75.45×), Chumba Casino (53.66×), and Macy's (17.01×) over the country average.

Where do Irina Shayk fans live in United States?

Irina Shayk fans in United States are most concentrated in California (reach 259,200), New York (reach 157,053), and Texas (reach 155,659). These three regions account for the largest share of the active audience.

What other brands do Irina Shayk fans also like?

Beyond Irina Shayk itself, the audience over-indexes on Chumba Casino (53.66×), Macy's (17.01×), Adriana Lima (57.22×), and Candice Swanepoel (110×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Irina Shayk. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.