For marketing, sponsorship & live-entertainment teams
Every entity in this table has a full profile.
Age brackets, gender split, regional distribution down to postal code where available, and the brands this audience overindexes on — per country, for c. 300,000 brands, teams, artists and media properties across 200+ countries. Open in the browser, no login.
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How to read this list
Rank
Position in the Top 100, sorted by audience size from largest to smallest. Updated quarterly.
Audience size
Estimated number of unique people in United States who actively engage with this audience, derived from anonymized search-behavior signals.
Country share
Share of the global audience that is active in United States. A higher value means the audience is more locally concentrated here.
Avg age
Average age in years across the people who engage with this audience in United States, derived from anonymized search-behavior signals. A dash means demographic data is not yet available.
Female share
Share of women among the people who engage with this audience in United States. 50% is gender-balanced; values above mean female-skewed, below mean male-skewed.
Ranking
| Rank | Audience | Audience size | Country share | Avg age | Female share | Subtype |
|---|---|---|---|---|---|---|
| 1 | HHayden Panettiere | 35M | 59.8% | 31.5 | 81.6% | Fashion model |
| 2 | AAlan Ritchson | 16M | 54.1% | 38.6 | 31.1% | Fashion model |
| 3 | KKendall Jenner | 12M | 26.3% | 32.6 | 76.2% | Fashion model |
| 4 | MMeghan Markle | 8.3M | 27.7% | 43.7 | 87.7% | Fashion model |
| 5 | AAdriana Lima | 7.7M | 21.3% | 34.7 | 63.7% | Fashion model |
| 6 | HHeidi Klum | 7.6M | 23.1% | 45.5 | 61.3% | Fashion model |
| 7 | HHailey Baldwin | 7.5M | 57.4% | 30.6 | 73.2% | Fashion model |
| 8 | PParis Hilton | 6.9M | 32.2% | 33.7 | 60.9% | Fashion model |
| 9 | GGal Gadot | 6.8M | 20.5% | 40.1 | 29.1% | Fashion model |
| 10 | KKaia Gerber | 6M | 40.3% | 38.4 | 74.0% | Fashion model |
| 11 | CCindy Crawford | 5.9M | 34.4% | 44.3 | 84.2% | Fashion model |
| 12 | SSophie Turner (model) | 5.9M | 32.1% | — | — | Fashion model |
| 13 | LLa Toya Jackson | 5.9M | 90.3% | 45.0 | 70.2% | Fashion model |
| 14 | TTaylor Momsen | 5.2M | 50.6% | 29.8 | 51.9% | Fashion model |
| 15 | GGigi Hadid | 5.2M | 25.6% | 28.9 | 69.1% | Fashion model |
| 16 | EEmily Ratajkowski | 5.1M | 31.6% | 37.3 | 52.7% | Fashion model |
| 17 | KKate Upton | 4.8M | 55.2% | 35.4 | 35.4% | Fashion model |
| 18 | JJosh Duhamel | 4.5M | 46.6% | 37.4 | 67.2% | Fashion model |
| 19 | BBrenda Song | 4.4M | 45.1% | 34.7 | 59.2% | Fashion model |
| 20 | AAdriana Lima | 4.4M | 21.0% | 39.6 | 58.7% | Fashion model |
| 21 | SShannon Elizabeth | 4.4M | 87.5% | 41.4 | 20.0% | Fashion model |
| 22 | LLee Byung-hun | 4M | 53.5% | 22.7 | 56.0% | Fashion model |
| 23 | GGisele Bündchen | 4M | 22.5% | 41.9 | 67.1% | Fashion model |
| 24 | CCaitlyn Jenner | 3.8M | 32.9% | 33.5 | 63.5% | Fashion model |
| 25 | TTyra Banks | 3.7M | 43.9% | 34.8 | 69.7% | Fashion model |
| 26 | JJaime Pressly | 3.7M | 93.0% | — | — | Fashion model |
| 27 | SSuki Waterhouse | 3.7M | 28.3% | 38.2 | 71.3% | Fashion model |
| 28 | CCara Delevingne | 3.7M | 23.2% | 36.5 | 67.2% | Fashion model |
| 29 | AAndie MacDowell | 3.5M | 34.0% | 47.5 | 91.3% | Fashion model |
| 30 | BBarbara Palvin | 3.5M | 20.5% | 41.6 | 36.5% | Fashion model |
| 31 | JJayne Mansfield | 3.4M | 44.9% | 43.7 | 66.8% | Fashion model |
| 32 | SSnooki | 3.1M | 70.0% | 29.9 | 81.6% | Fashion model |
| 33 | AAmber Rose | 3.1M | 47.7% | 31.5 | 62.9% | Fashion model |
| 34 | JJill Wagner | 3M | 80.0% | 39.7 | 36.5% | Fashion model |
| 35 | SSharon Tate | 3M | 32.3% | 44.0 | 46.4% | Fashion model |
| 36 | KKelly Preston | 2.8M | 39.2% | 43.2 | 93.8% | Fashion model |
| 37 | TTory Lanez | 2.7M | 57.2% | 28.3 | 50.8% | Fashion model |
| 38 | FFamke Janssen | 2.7M | 25.8% | 41.6 | 46.6% | Fashion model |
| 39 | AAshley Graham (model) | 2.7M | 34.3% | 41.4 | 80.4% | Fashion model |
| 40 | RRebecca Romijn | 2.6M | 42.4% | 34.5 | 32.1% | Fashion model |
| 41 | BBridget Moynahan | 2.5M | 48.8% | 44.3 | 70.1% | Fashion model |
| 42 | RRiley Keough | 2.5M | 39.7% | 31.0 | 55.8% | Fashion model |
| 43 | LLeslie Bibb | 2.5M | 33.2% | 47.9 | 60.9% | Fashion model |
| 44 | RRosie Huntington-Whiteley | 2.5M | 18.9% | 38.9 | 58.1% | Fashion model |
| 45 | KKristin Cavallari | 2.4M | 74.8% | 39.9 | 72.4% | Fashion model |
| 46 | MMatthew Gray Gubler | 2.4M | 46.7% | 36.1 | 86.7% | Fashion model |
| 47 | BBarbara Eden | 2.3M | 81.4% | 51.9 | 29.1% | Fashion model |
| 48 | SStacey Dash | 2.3M | 65.8% | 39.5 | 56.9% | Fashion model |
| 49 | FFarrah Fawcett | 2.3M | 50.7% | 36.8 | 82.1% | Fashion model |
| 50 | CChyler Leigh | 2.3M | 44.5% | 43.3 | 52.6% | Fashion model |
| 51 | PPadma Lakshmi | 2.3M | 65.8% | 46.1 | 75.2% | Fashion model |
| 52 | CChristine Teigen | 2.2M | 64.5% | 36.8 | 83.9% | Fashion model |
| 53 | MMarilyn Monroe | 2.2M | 26.7% | 44.6 | 59.6% | Fashion model |
| 54 | IIrina Shayk | 2.1M | 12.6% | 43.7 | 55.7% | Fashion model |
| 55 | SSuzanne Somers | 2.1M | 79.9% | 51.6 | 75.6% | Fashion model |
| 56 | KKate Moss | 2.1M | 20.6% | 38.5 | 76.8% | Fashion model |
| 57 | HHugh Dancy | 2.1M | 75.4% | 33.8 | 100.0% | Fashion model |
| 58 | AArden Cho | 2.1M | 46.6% | 27.4 | 47.7% | Fashion model |
| 59 | KKimora Lee Simmons | 2M | 82.2% | 35.6 | 90.5% | Fashion model |
| 60 | BBrooklyn Decker | 1.9M | 63.5% | 39.4 | 68.6% | Fashion model |
| 61 | NNaomi Campbell | 1.9M | 19.0% | 34.0 | 61.2% | Fashion model |
| 62 | BBo Derek | 1.9M | 50.5% | 40.3 | 61.7% | Fashion model |
| 63 | CCaitriona Balfe | 1.9M | 26.4% | 40.3 | 69.1% | Fashion model |
| 64 | TTricia Helfer | 1.8M | 64.8% | 44.0 | 24.7% | Fashion model |
| 65 | DDevon Aoki | 1.8M | 83.8% | — | — | Fashion model |
| 66 | CCamila Alves | 1.8M | 56.3% | 46.7 | 100.0% | Fashion model |
| 67 | SShantel VanSanten | 1.8M | 49.7% | — | — | Fashion model |
| 68 | CChristie Brinkley | 1.7M | 58.3% | 48.9 | 81.5% | Fashion model |
| 69 | MMiranda Kerr | 1.7M | 22.9% | 34.6 | 67.0% | Fashion model |
| 70 | BBlac Chyna | 1.7M | 71.4% | 26.2 | 83.9% | Fashion model |
| 71 | KKendra Wilkinson | 1.7M | 69.6% | 41.2 | 70.7% | Fashion model |
| 72 | SSerinda Swan | 1.6M | 75.2% | — | — | Fashion model |
| 73 | MMaggie Q | 1.6M | 42.3% | 44.0 | 80.7% | Fashion model |
| 74 | IIsabella Rossellini | 1.6M | 18.8% | 43.1 | 73.4% | Fashion model |
| 75 | DDjimon Hounsou | 1.5M | 34.5% | 43.3 | 46.6% | Fashion model |
| 76 | CCandice Swanepoel | 1.5M | 22.2% | 38.6 | 48.0% | Fashion model |
| 77 | KKim Basinger | 1.5M | 23.3% | 42.5 | 56.5% | Fashion model |
| 78 | EEmily | 1.5M | 48.7% | 33.6 | 29.2% | Fashion model |
| 79 | KKim Novak | 1.5M | 48.2% | 50.7 | 52.6% | Fashion model |
| 80 | RRhona Mitra | 1.5M | 67.4% | 39.5 | 19.7% | Fashion model |
| 81 | KKarlie Kloss | 1.4M | 42.6% | 37.5 | 62.4% | Fashion model |
| 82 | AAlicia Witt | 1.4M | 76.5% | 49.4 | 34.9% | Fashion model |
| 83 | GGarcelle Beauvais | 1.4M | 72.8% | 39.5 | 62.7% | Fashion model |
| 84 | MMackenzie Foy | 1.4M | 32.5% | 34.6 | 60.3% | Fashion model |
| 85 | AAmy Smart | 1.4M | 63.5% | 33.7 | 54.9% | Fashion model |
| 86 | OOlga Kurylenko | 1.4M | 17.7% | 41.6 | 39.7% | Fashion model |
| 87 | KKatie Price | 1.4M | 5.6% | 40.9 | 58.0% | Fashion model |
| 88 | SSherilyn Fenn | 1.3M | 83.0% | — | — | Fashion model |
| 89 | NNancy Sinatra | 1.3M | 42.2% | 45.9 | 50.7% | Fashion model |
| 90 | WWinnie Harlow | 1.3M | 55.0% | 39.8 | 76.1% | Fashion model |
| 91 | SSara Jean Underwood | 1.3M | 61.5% | 37.8 | 5.6% | Fashion model |
| 92 | IIreland Baldwin | 1.3M | 81.2% | — | — | Fashion model |
| 93 | SShanna Moakler | 1.2M | 90.0% | 37.6 | 35.4% | Fashion model |
| 94 | HHolly Madison | 1.2M | 73.3% | 33.6 | 86.5% | Fashion model |
| 95 | TTrish Stratus | 1.2M | 43.4% | 36.0 | 31.3% | Fashion model |
| 96 | PPaulina Gretzky | 1.2M | 65.8% | 41.9 | 0.0% | Fashion model |
| 97 | TTorrey DeVitto | 1.2M | 30.3% | 47.3 | 76.6% | Fashion model |
| 98 | SShannon Tweed | 1.2M | 74.3% | 46.2 | 61.6% | Fashion model |
| 99 | LLee Min-ho | 1.2M | 10.1% | 30.5 | 57.5% | Fashion model |
| 100 | PPattie Boyd | 1.2M | 83.8% | — | — | Fashion model |
Want the full picture for any of these audiences?
Open any profile to see psychographics, top regions, peer affinities and demographic splits — all derived from the same anonymized signals.
Frequently asked questions
How is this list of the most popular fashion models compiled?
Rascasse aggregates anonymized search-behavior signals across United States and ranks each fashion model by its estimated audience size. Only entries with at least 5 measured entities are listed.
How often is the list updated?
The ranking is updated quarterly from the latest search-behavior data and re-published as a static page.
What is the largest fashion model in United States?
Hayden Panettiere currently leads with an estimated audience of 35M people in United States.