Gigi Hadid Audience in United States

Gigi Hadid logo

Gigi Hadid has an estimated audience of 3,832,051 people in United States. 69.1% are female, 30.9% are male, average age 28.1. Top regions: California, Texas, New York. Top brand affinities: Princess Polly, The Perks of Being a Wallflower, Music of Nigeria, Euphoria, Emily Ratajkowski.

The average Gigi Hadid fan in United States is 28.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Princess Polly, The Perks of Being a Wallflower, Music of Nigeria, with strongest over-indexing on Princess Polly (12.25× the country average). Demographically, the Gigi Hadid audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Sustainability, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

Demographics of Gigi Hadid fans

Demographic split for Gigi Hadid audience in United States
MetricValue
Female69.1%
Male30.9%
Average age28.1
Estimated audience size3,832,051

Audience persona

The typical Gigi Hadid fan in United States is more female, around 28.1 years old, with strong Sustainability tendencies and a notable affinity for Princess Polly.

Top regions in United States

Top regions ranked by reach for Gigi Hadid in United States
RegionReachAffinity
California592,5981.41×
Texas378,2991.15×
New York296,0081.38×
Florida273,1621.05×
Pennsylvania172,5161.34×
Illinois156,6541.23×
New Jersey140,2291.44×
North Carolina126,9281.1×
Georgia115,5510.98×
Ohio112,9920.96×
Virginia106,8291.14×
Arizona102,4131.31×
Michigan99,3690.99×
Massachusetts98,5841.31×
Washington90,6591.18×
Tennessee72,5310.94×
Maryland70,6611.07×
Colorado64,6931.07×
Indiana61,3030.88×
Missouri61,0840.99×
Minnesota56,6461.03×
Wisconsin53,9220.94×
South Carolina51,1790.89×
Connecticut48,8461.27×
Alabama47,0590.88×
Oregon46,0451.05×
Louisiana40,8900.83×
Kentucky40,7520.85×
Nevada37,9421.02×
Oklahoma36,7220.86×
Utah35,7201.04×
Kansas27,0130.89×
Iowa25,1890.8×
Arkansas24,8590.79×
Mississippi20,9500.66×
Hawaii20,3831.24×
Idaho17,5630.91×
Nebraska16,2330.84×
New Mexico15,7190.82×
New Hampshire14,5080.96×
Washington, District of Columbia13,7741.2×
Rhode Island13,5191.11×
West Virginia12,5380.7×
Maine11,9290.87×
Delaware10,0280.95×
Montana8,7800.83×
Alaska7,2190.88×
South Dakota6,4090.72×
Vermont6,0250.9×
North Dakota5,8400.74×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Gigi Hadid audience
BrandAffinityCategory
Princess Polly12.25×Fashion & Accessoires
The Perks of Being a Wallflower30.91×Movies & TV
Music of Nigeria12.84×Music & Radio
Euphoria2.77×Movies & TV
Emily Ratajkowski17.65×Fashion & Accessoires
Macy's3.84×Shopping
Fashion Nova5.09×Shopping
Madison Beer8.21×Music & Radio
Food and drink1.7×Food & Beverages
South Korea4.95×Travel & Leisure
Beauty1.75×Beauty & Wellness
Jewelry2.08×Fashion & Accessoires
Superman1.78×Movies & TV
Shoes1.97×Fashion & Accessoires
Beverages1.74×Food & Beverages
Movies1.51×Movies & TV
Luxury goods2.05×Fashion & Accessoires
PacSun4.89×Fashion & Accessoires
Blake Lively5.8×Movies & TV
Taylor Swift2.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Gigi Hadid audience
TraitClusterScore
SustainabilityBALANCE2
Luxury OrientationPREMIUM1.81
TraditionCONSERVATISM1.71
Early Adopter MentalityPOWER1.59
MindfulnessBALANCE1.58
LGBTQ+ IdentityOPEN1.48

Worldwide distribution

Worldwide audience distribution share by country for Gigi Hadid
CountryShare
United States29.4%
India7.6%
Italy7.3%

See Gigi Hadid audiences in other countries

More Fashion model audiences in United States

Frequently asked questions

How many fans does Gigi Hadid have in United States?

Gigi Hadid has an estimated audience of 3,832,051 people in United States, concentrated in California and Texas.

What is the gender split and age of Gigi Hadid fans?

69.1% of Gigi Hadid fans are female, 30.9% are male, with an average age of 28.1 years.

Which brands do Gigi Hadid fans like most?

Gigi Hadid fans show strongest brand affinity for Princess Polly (12.25×), The Perks of Being a Wallflower (30.91×), and Music of Nigeria (12.84×) over the country average.

Where do Gigi Hadid fans live in United States?

Gigi Hadid fans in United States are most concentrated in California (reach 592,598), Texas (reach 378,299), and New York (reach 296,008). These three regions account for the largest share of the active audience.

What other brands do Gigi Hadid fans also like?

Beyond Gigi Hadid itself, the audience over-indexes on The Perks of Being a Wallflower (30.91×), Music of Nigeria (12.84×), Euphoria (2.77×), and Emily Ratajkowski (17.65×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Gigi Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.