Rascasse Audience Intelligence

Gigi Hadid Audience in United States

A data profile of the people who buy, follow and care about Gigi Hadid in United States — modelled from more than twelve digital signal sources. Gigi Hadid has an estimated audience of 3,584,584 people in United States.

#19among Fashion model in United States#1200among Person in United States#433in Fashion & Accessoires

The average Gigi Hadid fan in United States is 28.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Princess Polly, The Perks of Being a Wallflower, Emily Ratajkowski, with strongest over-indexing on Princess Polly (12.25× the country average).

Demographically, the Gigi Hadid audience skews more female with an average age of 28.1, and over-indexes on personality traits such as Design Affinity, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Gigi Hadid fan in United States is more female, around 28.1 years old, with strong Design Affinity tendencies and a notable affinity for Princess Polly.

Category: Fashion & Accessoires · Type: Person · Subtype: Fashion model

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Gigi Hadid profile in United States.

Audience size
3.6M
in United States
Gender
69.1%♀
30.9% male
Age
28.1
average years
Country rank
#8838
Person in United States
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Gigi Hadid fans

69.1% are female, 30.9% are male, average age 28.1.

Fig. 02

Gender split

69.1%
Female
30.9%
Male
Demographic split for Gigi Hadid audience in United States
MetricValue
Female69.1%
Male30.9%
Average age28.1
Estimated audience size3,584,584
Fig. 03

Age distribution

Ø 28.1
average years
Age distribution of the Gigi Hadid audience in United States
Age bracketShare%
16-1950%
20-2925%
30-3913%
40-498%
50+4%
Fig. 04

Worldwide distribution

29.1%

of the worldwide Gigi Hadid audience comes from United States.

Worldwide audience distribution share by country for Gigi Hadid
CountryShare
United States29.1%
India7.2%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Gigi Hadid audience in United States is strongest.

Fig. 05

Top regions by affinity

Gigi Hadid fans by region: top regions in United States
#RegionReachAffinity×
01New Jersey~100K1.40×
02California~600K1.34×
03Pennsylvania~200K1.33×
04New York~300K1.32×
05Arizona~100K1.30×
06Massachusetts~100K1.28×
07Connecticut~50K1.27×
08Hawaii~20K1.26×
09Washington, District of Columbia~10K1.20×
10Illinois~100K1.16×
11Washington~90K1.15×
12Rhode Island~10K1.14×
13Virginia~100K1.11×
14Texas~400K1.07×
15Maryland~70K1.07×
16Colorado~60K1.06×
17North Carolina~100K1.05×
18Oregon~50K1.05×
19Florida~300K1.04×
20Utah~40K1.03×
21Minnesota~60K1.02×
22Nevada~40K1.01×
23Delaware~10K1.01×
24New Hampshire~20K0.99×
25Michigan~100K0.98×
26Missouri~60K0.97×
27Alaska~8K0.97×
28Vermont~6K0.97×
29Georgia~100K0.95×
30Tennessee~70K0.93×
31Idaho~20K0.93×
32Ohio~100K0.92×
33Wisconsin~50K0.92×
34Maine~10K0.92×
35Alabama~50K0.90×
36Kansas~30K0.89×
37South Carolina~50K0.88×
38Montana~9K0.88×
39Nebraska~20K0.86×
40Indiana~60K0.85×
41Oklahoma~40K0.85×
42Kentucky~40K0.84×
43New Mexico~20K0.84×
44Louisiana~40K0.83×
45North Dakota~6K0.81×
46Iowa~30K0.80×
47Arkansas~30K0.80×
48South Dakota~7K0.77×
49West Virginia~10K0.75×
50Mississippi~20K0.69×
Fig. 06

Affinity by region

Affinity by region — Gigi Hadid, United States
0.69×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Gigi Hadid audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Gigi Hadid audience
#·InterestCategoryAffinity×
01The Perks of Being a WallflowerMovies & TV30.91×
02Emily RatajkowskiFashion & Accessoires17.65×
03Music of NigeriaMusic & Radio12.84×
04Princess PollyFashion & Accessoires12.25×
05Hailey BaldwinFashion & Accessoires11.38×
06Madison BeerMusic & Radio8.21×
07Fashion NovaShopping5.09×
08South KoreaTravel & Leisure4.95×
09PacSunFashion & Accessoires4.89×
10Bloomingdale'sShopping3.95×
11Macy'sShopping3.84×
12Taylor SwiftMusic & Radio2.73×
13JewelryFashion & Accessoires2.08×
14Luxury goodsFashion & Accessoires2.05×
15ShoesFashion & Accessoires1.97×
16SupermanMovies & TV1.78×
17BeautyBeauty & Wellness1.75×
18BeveragesFood & Beverages1.74×
19Food and drinkFood & Beverages1.70×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Gigi Hadid audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Gigi Hadid audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM2.19×
SustainabilityBALANCE1.94×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Gigi Hadid audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
PatriotismCONSERVATISM0.73×
Community OrientationOPEN0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Gigi Hadid have in United States?

Gigi Hadid has an estimated audience of 3,584,584 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Gigi Hadid fans?

69.1% of Gigi Hadid fans are female, 30.9% are male, with an average age of 28.1 years.

03

Which brands do Gigi Hadid fans like most?

Gigi Hadid fans show strongest brand affinity for Princess Polly (12.25×), The Perks of Being a Wallflower (30.91×), and Emily Ratajkowski (17.65×) over the country average.

04

Where do Gigi Hadid fans live in United States?

Gigi Hadid fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Gigi Hadid fans also like?

Beyond Gigi Hadid itself, the audience over-indexes on The Perks of Being a Wallflower (30.91×), Emily Ratajkowski (17.65×), Music of Nigeria (12.84×), and Macy's (3.84×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Gigi Hadid. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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