South Korea Audience in United States

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South Korea has an estimated audience of 20,631,579 people in United States. 55.4% are female, 44.6% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Combat sport, Home staging, Nebraska Cornhuskers football, Product design, JDSU.

The average South Korea fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Combat sport, Home staging, Nebraska Cornhuskers football, with strongest over-indexing on Combat sport (3.12× the country average). Demographically, the South Korea audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of South Korea fans

Demographic split for South Korea audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.3
Estimated audience size20,631,579

Audience persona

The typical South Korea fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Combat sport.

Top regions in United States

Top regions ranked by reach for South Korea in United States
RegionReachAffinity
California3,175,7231.4×
Texas1,993,4191.12×
New York1,636,3131.42×
Florida1,351,6510.97×
Illinois796,6151.16×
Georgia694,0221.09×
Pennsylvania693,7891×
Virginia677,9691.35×
Washington641,7731.55×
North Carolina626,8011.01×
New Jersey602,9171.15×
Ohio588,9130.93×
Massachusetts509,3901.25×
Michigan491,1630.91×
Maryland442,7771.25×
Arizona420,3851×
Indiana354,3230.94×
Tennessee344,4200.83×
Colorado339,9391.05×
Missouri302,1920.91×
Minnesota301,2811.02×
Wisconsin270,5220.87×
Oregon264,5391.12×
South Carolina241,3800.78×
Kentucky226,6420.88×
Alabama226,0950.78×
Nevada220,1741.1×
Connecticut219,4621.06×
Oklahoma206,2050.9×
Louisiana192,9920.73×
Utah183,6330.99×
Iowa148,7090.87×
Hawaii148,2241.67×
Kansas146,4350.9×
Arkansas136,7240.8×
Washington, District of Columbia127,7982.06×
Mississippi122,3910.72×
New Mexico93,3730.9×
Idaho92,7380.9×
Nebraska86,0270.83×
New Hampshire73,5930.91×
West Virginia73,5750.77×
Maine68,0460.92×
Rhode Island58,6720.89×
Alaska43,7860.99×
Delaware41,5640.73×
Montana40,9860.72×
South Dakota32,8820.69×
North Dakota32,1090.76×
Vermont30,4480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Korea audience
BrandAffinityCategory
Combat sport3.12×Sports
Home staging4.45×Home & Garden
Nebraska Cornhuskers football3.04×Sports
Product design1.64×Business & Career
JDSU2.37×Business & Career
Jesse Plemons2.46×Movies & TV
Staycation2.18×Home & Garden
UK garage3.47×Music & Radio
Cam Ward2.24×Sports
Urban horticulture1.9×Home & Garden
Nuts (film)3.07×Movies & TV
Charlamagne Tha God4.61×Movies & TV
Mothercare1.5×Kids & Family
Queens College, City University of New York3.35×Business & Career
Hayward, California4.87×Travel & Leisure
Assassin's Creed II3.25×Games
Pro-Ject1.8×Music & Radio
Cachorro2.35×Pets & Animals
Stamp collecting2.04×Home & Garden
Mangaka1.82×Literature

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Korea audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
Design AffinityPREMIUM1.3
Social Media UsageJOY1.28
Luxury OrientationPREMIUM1.18
Risk AppetiteTHRILL1.15
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for South Korea
CountryShare
China14.3%
Japan14.2%
United States9.5%

See South Korea audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does South Korea have in United States?

South Korea has an estimated audience of 20,631,579 people in United States, concentrated in California and Texas.

What is the gender split and age of South Korea fans?

55.4% of South Korea fans are female, 44.6% are male, with an average age of 35.3 years.

Which brands do South Korea fans like most?

South Korea fans show strongest brand affinity for Combat sport (3.12×), Home staging (4.45×), and Nebraska Cornhuskers football (3.04×) over the country average.

Where do South Korea fans live in United States?

South Korea fans in United States are most concentrated in California (reach 3,175,723), Texas (reach 1,993,419), and New York (reach 1,636,313). These three regions account for the largest share of the active audience.

What other brands do South Korea fans also like?

Beyond South Korea itself, the audience over-indexes on Home staging (4.45×), Nebraska Cornhuskers football (3.04×), Product design (1.64×), and JDSU (2.37×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.