South Korea Audience in United States

South Korea has an estimated audience of 20,631,579 people in United States. 55.4% are female, 44.6% are male, average age 35.3. Top regions: California, Texas, New York. Top brand affinities: Superman, Planet Fitness, Diaper bag, Bass guitar, Clarinet.

The average South Korea fan in United States is 35.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Superman, Planet Fitness, Diaper bag, with strongest over-indexing on Superman (2.97× the country average). Demographically, the South Korea audience skews more female with an average age of 35.3, and over-indexes on personality traits such as LGBTQ+ Identity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Travel & Leisure · Type: POI · Subtype: Country

Demographics of South Korea fans

Demographic split for South Korea audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.3
Estimated audience size20,631,579

Audience persona

The typical South Korea fan in United States is more female, around 35.3 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Superman.

Top regions in United States

Top regions ranked by reach for South Korea in United States
RegionReachAffinity
California3,175,7231.4×
Texas1,993,4191.12×
New York1,636,3131.42×
Florida1,351,6510.97×
Illinois796,6151.16×
Georgia694,0221.09×
Pennsylvania693,7891×
Virginia677,9691.35×
Washington641,7731.55×
North Carolina626,8011.01×
New Jersey602,9171.15×
Ohio588,9130.93×
Massachusetts509,3901.25×
Michigan491,1630.91×
Maryland442,7771.25×
Arizona420,3851×
Indiana354,3230.94×
Tennessee344,4200.83×
Colorado339,9391.05×
Missouri302,1920.91×
Minnesota301,2811.02×
Wisconsin270,5220.87×
Oregon264,5391.12×
South Carolina241,3800.78×
Kentucky226,6420.88×
Alabama226,0950.78×
Nevada220,1741.1×
Connecticut219,4621.06×
Oklahoma206,2050.9×
Louisiana192,9920.73×
Utah183,6330.99×
Iowa148,7090.87×
Hawaii148,2241.67×
Kansas146,4350.9×
Arkansas136,7240.8×
Washington, District of Columbia127,7982.06×
Mississippi122,3910.72×
New Mexico93,3730.9×
Idaho92,7380.9×
Nebraska86,0270.83×
New Hampshire73,5930.91×
West Virginia73,5750.77×
Maine68,0460.92×
Rhode Island58,6720.89×
Alaska43,7860.99×
Delaware41,5640.73×
Montana40,9860.72×
South Dakota32,8820.69×
North Dakota32,1090.76×
Vermont30,4480.84×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for South Korea audience
BrandAffinityCategory
Superman2.97×Movies & TV
Planet Fitness3.45×Sports
Diaper bag5.28×Kids & Family
Bass guitar3.31×Music & Radio
Clarinet5.91×Music & Radio
Uniqlo5.35×Shopping
North Korea7.2×Travel & Leisure
Makeup Tutorials4×Beauty & Wellness
Shōnen manga5.35×Literature
League of Legends4.59×Games
Cello5.12×Music & Radio
Hello Kitty5.35×Kids & Family
Group buying7.84×Shopping
Food storage5.89×Home & Garden
Metaphysics2.83×Business & Career
Best Buy1.91×Shopping
Anime movies2.15×Movies & TV
Ponytail5.28×Fashion & Accessoires
Golf Channel2.82×Sports
Violin3.3×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by South Korea audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.53
Design AffinityPREMIUM1.3
Social Media UsageJOY1.28
Luxury OrientationPREMIUM1.18
Risk AppetiteTHRILL1.15
DIY MentalityTHRILL1.13

Worldwide distribution

Worldwide audience distribution share by country for South Korea
CountryShare
China14.3%
Japan14.2%
United States9.5%

See South Korea audiences in other countries

More Country audiences in United States

Frequently asked questions

How many fans does South Korea have in United States?

South Korea has an estimated audience of 20,631,579 people in United States, concentrated in California and Texas.

What is the gender split and age of South Korea fans?

55.4% of South Korea fans are female, 44.6% are male, with an average age of 35.3 years.

Which brands do South Korea fans like most?

South Korea fans show strongest brand affinity for Superman (2.97×), Planet Fitness (3.45×), and Diaper bag (5.28×) over the country average.

Where do South Korea fans live in United States?

South Korea fans in United States are most concentrated in California (reach 3,175,723), Texas (reach 1,993,419), and New York (reach 1,636,313). These three regions account for the largest share of the active audience.

What other brands do South Korea fans also like?

Beyond South Korea itself, the audience over-indexes on Planet Fitness (3.45×), Diaper bag (5.28×), Bass guitar (3.31×), and Clarinet (5.91×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.