Rascasse Audience Intelligence

South Korea Audience in United States

A data profile of the people who buy, follow and care about South Korea in United States — modelled from more than twelve digital signal sources. South Korea has an estimated audience of 20,631,579 people in United States.

#13among Country in United States#81among POI in United States#137in Travel & Leisure

The average South Korea fan in United States is 35.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Superman, K-pop, Uniqlo, with strongest over-indexing on Superman (3.2× the country average).

Demographically, the South Korea audience skews more female with an average age of 35.3, and over-indexes on personality traits such as Design Affinity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical South Korea fan in United States is more female, around 35.3 years old, with strong Design Affinity tendencies and a notable affinity for Superman.

Category: Travel & Leisure · Type: POI · Subtype: Country

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the South Korea profile in United States.

Audience size
20.6M
in United States
Gender
55.4%♀
44.6% male
Age
35.3
average years
Country rank
#1579
POI in United States
Fig. 01

Search interest · 12-month trend

+67%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of South Korea fans

55.4% are female, 44.6% are male, average age 35.3.

Fig. 02

Gender split

55.4%
Female
44.6%
Male
Demographic split for South Korea audience in United States
MetricValue
Female55.4%
Male44.6%
Average age35.3
Estimated audience size20,631,579
Fig. 03

Age distribution

Ø 35.3
average years
Age distribution of the South Korea audience in United States
Age bracketShare%
16-1934%
20-2919%
30-3915%
40-4915%
50+17%
Fig. 04

Worldwide distribution

9.5%

of the worldwide South Korea audience comes from United States.

Worldwide audience distribution share by country for South Korea
CountryShare
China14.3%
Japan14.2%
United States9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the South Korea audience in United States is strongest.

Fig. 05

Top regions by affinity

South Korea fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K1.81×
02Hawaii~100K1.61×
03Washington~600K1.44×
04California~3M1.41×
05Virginia~600K1.29×
06Texas~2.5M1.28×
07New York~1.5M1.25×
08Maryland~400K1.20×
09Georgia~800K1.19×
10Massachusetts~500K1.16×
11New Jersey~600K1.15×
12Nevada~200K1.13×
13Illinois~700K1.09×
14Oregon~300K1.08×
15Utah~200K1.08×
16Arizona~400K1.07×
17Alaska~50K1.07×
18Connecticut~200K1.02×
19Colorado~300K1.01×
20North Carolina~600K1.00×
21Minnesota~300K1.00×
22New Mexico~100K1.00×
23Pennsylvania~700K0.98×
24Indiana~400K0.96×
25Kansas~200K0.95×
26Oklahoma~200K0.94×
27Florida~1.5M0.93×
28Idaho~90K0.92×
29Nebraska~90K0.91×
30Kentucky~200K0.90×
31Ohio~600K0.89×
32Missouri~300K0.89×
33Rhode Island~60K0.89×
34Michigan~500K0.88×
35South Carolina~300K0.88×
36Wisconsin~300K0.88×
37New Hampshire~70K0.88×
38Maine~70K0.88×
39Iowa~100K0.87×
40North Dakota~40K0.87×
41Alabama~200K0.86×
42Arkansas~100K0.85×
43Vermont~30K0.85×
44Delaware~50K0.84×
45Tennessee~300K0.82×
46South Dakota~40K0.81×
47Montana~40K0.78×
48Mississippi~100K0.77×
49Louisiana~200K0.76×
50West Virginia~70K0.76×
Fig. 06

Affinity by region

Affinity by region — South Korea, United States
0.76×1.00×1.81×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the South Korea audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for South Korea audience
#·InterestCategoryAffinity×
01North KoreaTravel & Leisure6.26×
02Hello KittyKids & Family5.35×
03UniqloShopping4.69×
04Counter-Strike: Global OffensiveGames4.66×
05Shōnen mangaLiterature4.64×
06League of LegendsGames3.55×
07K-popMusic & Radio3.49×
08Strategy gamesGames3.44×
09SupermanMovies & TV3.20×
10Bollywood moviesMovies & TV3.15×
11Makeup TutorialsBeauty & Wellness2.81×
12Role-playing gamesGames2.33×
13SnapchatInternet & Social Media2.29×
14HandbagsFashion & Accessoires2.19×
15Anime moviesMovies & TV2.14×
16Planet FitnessSports1.93×
17Drama moviesMovies & TV1.78×
18SephoraShopping1.70×
19Animated moviesMovies & TV1.67×
20VeganismFood & Beverages1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the South Korea audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by South Korea audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.30×
PatriotismCONSERVATISM1.27×
IndulgenceJOY1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by South Korea audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.89×
Convenience OrientationPREMIUM0.90×
ExtroversionTHRILL0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does South Korea have in United States?

South Korea has an estimated audience of 20,631,579 people in United States, concentrated in California and Texas.

02

What is the gender split and age of South Korea fans?

55.4% of South Korea fans are female, 44.6% are male, with an average age of 35.3 years.

03

Which brands do South Korea fans like most?

South Korea fans show strongest brand affinity for Superman (3.2×), K-pop (3.49×), and Uniqlo (4.69×) over the country average.

04

Where do South Korea fans live in United States?

South Korea fans in United States are most concentrated in California (reach ~3M), Texas (reach ~2.5M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do South Korea fans also like?

Beyond South Korea itself, the audience over-indexes on K-pop (3.49×), Uniqlo (4.69×), North Korea (6.26×), and Hello Kitty (5.35×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

More Country audiences in United States

See South Korea audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for South Korea. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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